Course Title: Use typography techniques

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GRAP5394C

Course Title: Use typography techniques

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ruth Wellington

ruth.wellington@rmit.edu.au

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to use typography techniques in your design work. You will develop an understanding of the historicial development, structure and application of typography and its application to different design and communication outcomes.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD302 Use typography techniques

Element:

1 Prepare to undertake typographic work 

Performance Criteria:

1.1 Identify requirements for typographic work in briefing documentation and clarify requirements with relevant personnel

1.2 Source reference material on typefaces and typography relevant to the brief

1.3 Confirm equipment, materials and work space requirements

1.4 Take into account printing or output considerations when planning work

1.5 Set up work space and equipment according to safety requirements and organisational procedures

Element:

2 Test and explore a range of typographical techniques 

Performance Criteria:

2.1 Identify possible approaches to typography design and establish criteria for the selection of a final approach

2.2 Select materials, tools and equipment to test approaches, styles and techniques

2.3 Trial typography techniques that may meet the requirements of the brief

2.4 Evaluate trials against criteria and select the preferred design approach

Element:

3 Complete typographic work

Performance Criteria:

3.1 Develop the typographic work with the selected approach according to the brief

3.2 Review work in progress against project objectives and specifications

3.3 Seek and use feedback on work in progress to make adjustments to typographic work

Element:

4 Ensure quality of typographic work

Performance Criteria:

4.1 Check spelling and grammar and ensure typography meets the technical production and/or printing requirements of the brief

4.2 Back up and store files and completed documentation according to organisational requirements

4.3 Present completed work within agreed time and quality parameters


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • typographic exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects

 

Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects


Teaching Schedule

This course is delivered with Research and apply graphic design techniques (GRAP5393C),
and has integrated project components assessed separately for each course.

Week

Learning Program

LE - Type Techs

LE - Graphic Design Techs

0

Orientation and introduction
to clustered courses

  

1

Ex 1TT - Type manipulation & expression

 

 

 

 

1 - 4

 

 

 

 

1 - 4

2

Ex 2TT - Type formatting & terminology

Project 1 - "Magazine Mark-up"
PART A - Typographic components
PART B - Graphic design components
The design and layout for a magazine masthead and cover design, and a double page spread for an article

3

Project 1 – Part A&B research and ideation

4

Project 1 – Part A&B design process and development

5

Project 1 – Part A&B design process and development

6

Project 1 – Part A&B design refinement and production

 

 

7

Project 1 – Part A&B production and presentation

 

1 - 4

 

1 - 4

8

(First Folio due in)

9

Project 1 due in

Project 2 - "Cultural Festival Event"
PART A - Typographic components  
PART B - Graphic design components
The branding concept, name and graphics for a cultural event and associated merchandise. 

Ex 1GD - Branding and market research
Ex 2GD – Event concept/theme proposal

 10

NO CLASS

 

Mid-Semester Break

11

Project 2 – Part A&B design process and development

 

 

 

1 - 4

 

 

 

1 - 4

12

Project 2 – Part A&B design process and development

13

Project 2 – Part A&B design process and production

 

 

14

Project 2 – Part A&B design refinement and production

 

 

1 - 4

 

 

1 - 4

15

Project 2 – Part A&B final production & presentation

16

Project 2 due in

17

Coursework review (Final Folio due in) 

18

Assessment Week

A


Learning Resources

Prescribed Texts

Expressive Typography: the word as image. Brunswick Library 686.22 E37

31259005681791

The Layout Book, Graham Ambrose. Brunswick Library 686.2252 A496

9781472568236


References


Other Resources

You are advised to look at the LMS - Canvas at myRMIT site for ongoing updated information. A range of course learning resources and references are provided here.

You will require a personal storage device, media and equipment, as outlined in the kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Typography exercises and project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

This course has 2 x projects/assignments. You are required to demonstrate all learning outcomes to a satisfactory standard. To demonstrate competency in this course you need to engage in the assessment activities and complete them to a competent standard, or show equivalent evidence.

2 x exercises

Ex 1GD:  Event branding research
Ex 2GD:  Concept ideation/proposal
                                                     
2 x projects

Minor Project 1B: "Magazine Mark-up" – The design aspects of this publication, including a cover graphics, layout of components, etc. (Due W10)
Major Project 2B: "Cultural Festival Event" – The visual content for the branding of an event, including graphic and photographic elements (Due W17)

 

At the completion of all coursework, grading will be offered in addition to, and after competency has been achieved.

Final course results for graded competency based assessment will be indicated as:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
CA - Competency Achieved - Ungraded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 
Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. 
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview