Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: VART6408C
Course Title: Create visual design components
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C4382 - Certificate IV in Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 3 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ned Jobson
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge to create visual designs for interactive media components. You will integrate the designs into different media products in response to specifications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADIG304 Create visual design components |
Element: |
1 Clarify work requirements |
Performance Criteria: |
1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel 1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts 1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform |
Element: |
2 Generate and assess ideas |
Performance Criteria: |
2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas 2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues 2.3 Present and review visual design ideas with relevant personnel |
Element: |
3 Develop design concept |
Performance Criteria: |
3.1 Experiment with traditional and digital methods to create required visual design components 3.2 Explore a range of typographical and visual design elements to create components 3.3 Evaluate initial design ideas with relevant personnel to select final design concept 3.4 Confirm design concept complies with copyright laws 3.5 Check output format meets delivery platform requirements 3.6 Adopt safe ergonomic practices when using equipment for long periods of time |
Element: |
4 Produce components |
Performance Criteria: |
4.1 Develop components based on the final design concept using various design techniques 4.2 Apply visual design principles and communication principles to produce components that have high visual impact 4.3 Save components in an appropriate format according to project specifications |
Element: |
5 Finalise visual design components |
Performance Criteria: |
5.1 Review visual design components against design and technical specifications 5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required 5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
There will be a number of prescribed tasks and projects (see Assessment Tasks below).
This course will be delivered in the same weekly session as GRAP5389 - Interpret and respond to a design brief - BSBDES402. The following timeline contains activities for both courses.
Week # |
Tasks/Activities |
Assessments |
CUADIG304 Elements |
BSBDES402 Elements |
1 |
Orientation Week, lab introduction. |
|
|
|
2 |
Introduction to first projects: VART6408C: Folio of exercises. GRAP5389C:TBC - Industry competition involving real-world design brief. |
Assessment 1 of 1 for Interpret Brief: TBC Assessment 1 of 3 for Visual Design: Folio of Exercises |
1.1–1.3, 2.1–2.3 |
1.1–1.4, 2.1–2.4 |
3 |
Brief: Group discussion involving brief/industry comp.
VD: Introduction to Adobe Suite, orientate around Premiere Pro and After Effects. Simple motion exercise. This will constitute 1/3 exercises for first project. |
|
1.1–1.3, 2.1–2.3, 3.1–3.6 |
1.1–1.4, 2.1–2.4, 3.1–3.5 |
4 |
Brief: Interpretation of brief, forming ideas.
VD: Exercise 2/3: Type in motion. |
|
2.1–2.3, 3.1–3.6, 4.1–4.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7 |
5 |
Brief: Research, conceptualisation, sketches, process documentation.
VD: Exercise 3/3: Effect Video Footage. |
Assessment 1 of Visual Design due. |
2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
6 |
Folio Week |
|
1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
7 |
Brief: Students present ideas for feedback - teacher/peers/both. Refinement of work.
VD: Intro to Project 2: Looping GIF. Students to collect examples of looping gif files they find visually engaging. |
Assessment 2 of 3 for Visual Design: Looping GIF |
1.1–1.3, 2.1–2.3, 3.1–3.6 |
1.1–1.4, 2.1–2.4, 3.1–3.5 |
8 |
Brief: Students begin to finalise design. Mockups, consolidation of process documentation.
VD: Project 2 ongoing. Students to research methods for gif building. Demo/presentation on file formats, resolution, file size when exporting. |
|
2.1–2.3, 3.1–3.6, 4.1–4.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7 |
9 |
Brief: Students Should have final design documented. Mockups should be finished and included in process document.
VD: Project 2. Students continue to develop ideas |
|
2.1–2.3, 3.1–3.6, 4.1–4.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7 |
10 |
Brief: Student presentations of work, final files submitted.
VD: Project 2. Explore incorporating elements from other applications (Ai/Ps) into a motion-editing platform |
Assessment 1 of Interpret Brief due. |
2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
11 |
Brief: Presentations for students who are yet to complete. Feedback on the design process.
VD: Project 2. Explore details around timeline editing: keyframes, splitting, merging, transitions. |
|
1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
12 |
Folio Week |
|
1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
13 |
Project 2 concluding. Introduction to Project 3: Music Video/Animation |
Assessment 3 of 3 for Visual Design: Music Video/Animation |
1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
14 |
Project 2 finished. Students research music videos/animations and work on research documentation. Students encouraged to research techniques and methods used in their examples |
Assessment 2: Looping GIF of Visual Design due. |
2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
15 |
Project 3 ongoing. Students begin to form idea/concept, commence shooting/element production. |
Nb: Studio will be booked for these sessions so students can collect footage/photograph objects using specialised equipment. |
1.1–1.3, 2.1–2.3, 3.1–3.6 |
1.1–1.4, 2.1–2.4, 3.1–3.5 |
16 |
Project 3 ongoing. Demos on editing to a beat, incorporating time markers, sequencing and syncing. |
|
2.1–2.3, 3.1–3.6, 4.1–4.3 |
2.1–2.4, 3.1–3.5 |
17 |
Project 3 ongoing. Students to show work in progress. Collect feedback from teacher/peers. |
|
2.1–2.3, 3.1–3.6, 4.1–4.3 |
2.1–2.4, 3.1–3.5 |
18 |
Folio Week |
|
1.1–1.3, 2.1–2.3, 3.1–3.6, 4.1–4.3, 5.1–5.3 |
1.1–1.4, 2.1–2.4, 3.1–3.5, 4.1–4.7, 5.1–5.4 |
19 |
Project 3 concluding. Students to consolidate all elements used in the project and showcase media management via folder structures. Refresher demos on exporting, settings. |
Assessment 3: Music Video/Animation of Visual Design due. |
4.1–4.3, 5.1–5.3 |
4.1–4.7, 5.1–5.4 |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
Resources
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Digital media exercises and projects
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Tasks, all of which must be completed/submitted. You are required to demonstrate all learning outcomes to a satisfactory standard.
Assessment Tasks
Assessment Task 1:
Folio of exercises - Due Week 5
Exercises will be completed in the first 5 weeks of class
Assessment Task 2:
Looping GIF - Due Week 14
Assessment Task 3:
Video/Animation of Visual Design Due Week 19
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview