Course Title: Promote products and services

Part A: Course Overview

Program: C4384 Certificate IV in Marketing and Communication

Course Title: Promote products and services

Portfolio: BUS Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7974C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face

Term2 2016,
Term1 2017,
Term2 2017

Course Contact: Sally Parrott

Course Contact Phone: 61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au



Course Description

 This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG413 Promote products and services

Elements:

1. Plan promotional activities

2. Coordinate promotional activities

3. Review and report on promotional activities


Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to; plan promotional activities, coordinate promotional activities and review and report on promotional activities.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • identify the context for the promotional activities including:
  • relevant legislation/regulations
  • organisation’s goals, objectives, systems, policies and procedures
  • budget and timelines
  • marketing needs and, if defined, marketing plans
  • objectives of the promotional activities
  • consult with relevant stakeholders to plan promotional activities to meet objectives, budget and timelines
  • coordinate promotional activities including:
  • allocation of personnel, roles and responsibilities
  • sourcing other resources and promotional products as appropriate
  • use of networks and relationships
  • analyse feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of promotional activities.

 Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline the legislative and regulatory context of the organisation as relevant to the marketing plan
  • outline the planning processes for organising promotional activities
  • explain the organisation’s marketing objectives and how they support the overall business objectives
  • explain how common promotional activities could be used to support the marketing objectives with reference to
  • advertising
  • client functions
  • employee functions
  • media announcements
  • product launches
  • web pages.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.