Course Title: Review advertising media options

Part A: Course Overview

Program: C4384 Certificate IV in Marketing and Communication

Course Title: Review advertising media options

Portfolio: BUS Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7977C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term2 2016,
Term1 2017,
Term2 2017

Course Contact: Julia Makin

Course Contact Phone: 61 3 9925 5175

Course Contact Email: Julia.makin@rmit.edu.au



Course Description

 This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel.

It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV408 Review advertising media options

Elements:

1 Research advertising media options

2 Review policy and procedures frameworks

3 Report research outcomes


Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to research advertising media options, review policy and procedures frameworks and report research outcomes.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • produce a research report reviewing a range of advertising media options, including:
  • research methodology and information sources
  • descriptions of chosen advertising media options
  • strengths and weaknesses of each option
  • recommendation for use of selected advertising media options for a particular product or service
  • compile a report on research outcomes and present to relevant personnel.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain relevant legal and ethical requirements in media advertising industry
  • identify and explain range of advertising media options
  • identify and explain full range of research strategies and their suitability for different purposes
  • locate and list advertising media networking communities.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.