Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: COMM5966C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation

Element:

1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes 1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed 1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas 1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation 1.5 Select techniques to evaluate presentation effectiveness

Element:

2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience 2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas 2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes 2.4 Use persuasive communication techniques to secure audience interest 2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences 2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding

Element:

3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation 3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation 3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.


The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


Teaching Schedule

 Week

Week Commencing

Topics

Assessment

1

3 Jul

Introduction to the course (Overview of marketing)

 

2

10 Jul

The External marketing environment

 

3

17 Jul

Product concepts (Goods & Services)

 

4

24 Jul

Pricing Concepts

 

5

31 Jul

Place/Distribution 

(marketing channel decisions)

 

6

7 Aug

Promotions mix

 

7

14 Aug

1. Segmentation, Targeting & Positioning

2. Questionnaire design overview

 

 

8

 

21 Aug

Student consultation session

(Assessment Task 1 – Group WIL project)

 

Assessment 1 due date 27 Aug. Sunday 11.59pm.

 

 

28 Aug –           3 Sep

Mid-Semester Break

 

 

9

 

 

4 Sep

Make a presentation#1

(Types of presentations, Structure)

 

 

10

 

 

11 Sep

Make a presentation#2

(Process & Finer skills)

 

11

18 Sep

Assessed Class presentation

(Mini presentation – Open topic)

Assessment 2 (Group A)

Week 11

12

25 Sep

Assessed Class presentation

(Mini presentation – Open topic)

Assessment 2 (Group B)

Week 12

13

2 Oct

Assessed Class presentation

(Mini presentation – Open topic)

Assessment 2 (Group C)

Week 13

14

9 Oct

Student consultation session

(Assessment Task 3 WIL project presentation)

 

 

15

16 Oct

WIL project presentation #1

 

Assessment 3 (Group A)

Week 15

16

23 Oct

WIL project presentation #2

 

Assessment 3 (Group B)

Week 16

This course is co delivered and co assessed with MKTG7886C Establish and adjust the marketing mix


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
    - effective presentation strategies and communication principles
    - aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co delivered and co assessed with MKTG7886C Establish and adjust the marketing mix

Assessment Task 1 – Group WIL project

Date handed out: Week 1

Date and time due: Week 8 (27 Aug. 2017: Sunday 11.59pm.)

 

Group or Individual: 2 to 3 students per group)

 

Purpose:

This assignment will allow you to demonstrate an understanding of how to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix.

 

Requirements:

This assessment task will require students to submit a partial marketing plan with emphasis on establishing and adjusting your proposed marketing mix, market segments, target market and positioning to the group’s WIL project client’s business effectively.

 

Assessment Task 2 – Assessed oral presentation (Open topic)

Date handed out:  Week 2

Date and time due: Weeks 11/12/13 (Class time.)

Group or Individual: Individual        

 

Purpose:

This assignment will allow students to demonstrate their presentation skills. This will provide students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.

 

Requirements:

Students will be required to make a presentation on a topic of their choice for between 5 to 7 minutes.

 

Students will be assessed individually and are required to provide a hard copy of the notes to the class teacher before the presentation.

 

Assessment Task 3 WIL project presentation

Date handed out:  Week 2

Date and time due: Weeks 15/16 (Class time)

Group or Individual: Individual

                          

Purpose:

This assignment will allow students to demonstrate their presentation skills. This will provide students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.

 

Requirements:

Students will be required to make a presentation on their chosen WIL project for between 5 to 7 minutes.

 

Students will be assessed individually and are required to provide a hard copy of the notes to the class teacher before the presentation.

 

Important – This assessment will only take place in class in weeks 15/16. All students must be present on that day to participate and receive a grade.

 

Details of Assessment:

All the skills and processes discussed in class will be evaluated as part of the assessment. These include verbal and non-verbal skills, visuals, structure and audience engagement.


Assessment Matrix

Other Information

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

Course Overview: Access Course Overview