Course Title: Make a presentation
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: COMM5966C
Course Title: Make a presentation
School: 650T Vocational Business Education
Campus: City Campus
Program: C4384 - Certificate IV in Marketing and Communication
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.Makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nick Reynolds
nick.reynolds@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.
This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCMM401 Make a presentation |
Element: |
1 Prepare a presentation |
Performance Criteria: |
1.1 Plan and document presentation approach and intended outcomes 1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed 1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas 1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation 1.5 Select techniques to evaluate presentation effectiveness |
Element: |
2 Deliver a presentation |
Performance Criteria: |
2.1 Explain and discuss desired outcomes of the presentation with the target audience 2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas 2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes 2.4 Use persuasive communication techniques to secure audience interest 2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences 2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding |
Element: |
3 Review the presentation |
Performance Criteria: |
3.1 Implement techniques to review the effectiveness of the presentation 3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation 3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative class room based activities. The self-based activities will be delivered through various technology platforms. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.
Teaching Schedule
This course is clustered (co-delivered and co assessed) with MKTG7886C: Establish and adjust the marketing mix. The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Week |
Week Commencing |
Topics |
Assessment |
1 |
2 Jul |
Introduction to course and |
|
2 |
9 Jul |
External marketing environment |
|
3 |
16 Jul |
Product concepts (Goods & Services) |
|
4 |
23 Jul |
Promotions concepts |
|
5 |
30 Jul |
Pricing Concepts |
|
6 |
6 Aug |
Place/Distribution (Marketing channel decisions) |
|
7 |
13 Aug |
1. Segmentation,Targeting & Positioning 2. Questionnaire design |
|
8 |
20 Aug |
Assessment 1 workshop (Group WIL project) |
Assessment 1 due date 26 Aug. Sunday 11.59pm. |
|
27 Aug – 2 Sep |
Mid-Semester Break |
|
9 |
3 Sep |
Make a presentation#1 (Types of presentations & Structure) |
|
10 |
10 Sep |
|
|
11 |
17 Sep |
Assessment 2 – Group A (Individual presentation – Open topic) |
Assessment 2 (Group A) Week 11 |
12 |
24 Sep |
Assessment 2 – Group B (Individual presentation – Open topic) |
Assessment 2 (Group B) Week 12 |
13 |
1 Oct |
Assessment 3 workshop (WIL presentation) |
|
14 |
8 Oct |
Assessment 3 - Group A (WIL presentation to the class teacher) |
Assessment 3 (Group A) Week 14 |
15 |
15 Oct |
Assessment 3 - Group B (WIL presentation to the class teacher) |
Assessment 3 (Group B) Week 15 |
16 |
22 Oct |
Presentation to the client/Resubmissions (NYCs only) |
|
Learning Resources
Prescribed Texts
References
Other Resources
All learning materials will be provided by RMIT.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You must provide evidence of the ability to:
- prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
- effective presentation strategies and communication principles
- aids and materials to support the presentation - select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.
Knowledge Evidence
To complete the unit requirements safely and effectively, you must:
- identify information collection methods that will support review and feedback of presentations
- identify regulatory and organisational obligations and requirements relevant to presentations
- describe the principles of effective communication
- describe the range of presentation aids and materials available to support presentations.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1
Task Name: Group WIL project (2-3 students per group)
Duration and/or due date:
This assessment task is to be completed by week 8 (26 Aug Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment
This assessment task has been designed to allow you to demonstrate your understanding of how to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix.
This assessment task is one of three required to demonstrate competency for this unit.
Assessment Instructions
What
Submit a partial marketing plan with emphasis on establishing and adjusting your proposed marketing mix, market segments, target market and positioning to the group’s WIL project client’s business effectively. Word limit between 2,000 to 2,500 words.
This assessment must be done in relation to the client’s business.
Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression.
Where
Some in class time will be provided to undertake this assessment task but students will also be expected to complete some of the assessment outside of class time.
How
Students will be assessed according to the criteria outlined in the Criteria for Assessment below. All criteria identified must be addressed to satisfactorily complete this Assessment Task
Assessment 2
Task Name: Assessed oral presentation -Open topic (Individual assessment)
Duration and/or due date:
This assessment task is to be completed by week 11 & 12 (Class time).
Summary and Purpose of Assessment
Demonstrate your presentation skills. This will provide you with valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.
Assessment Instructions to students
What
- You will be required to make a presentation on a topic of your choice for 7 minutes.
- You will be assessed individually and you are required to provide a hard copy of the power point slides to the class teacher before the presentation and also upload a soft copy of the presentation slides.
- Dress Code: Smart office/business attire or uniform.
Where
The assessed oral presentation will take place during your usual class time. All students must be present on that day to participate and receive a grade.
How
You will be assessed against the criteria as listed in the observation checklist in Section B of this task. To achieve a satisfactory result you will need to address all criteria satisfactorily. This includes verbal and non-verbal skills, visuals, structure and audience engagement.
Assessment 3
Task Name: WIL project presentation (Individual assessment)
Duration and/or due date:
This assessment task is to be completed by week 14 & 15 (Class time).
Summary and Purpose of Assessment
Demonstrate your presentation skills. This will provide students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.
Assessment Instructions to students
What
- Your group will be required to deliver a presentation on the group WIL project (Assignment 1) between 15 to 20 minutes. However, each student within the group will be assessed individually on the slides presented.
- You are required to provide a hard copy of the power point slides to the class teacher before the presentation and also upload a soft copy of the presentation slides. Write your name on each of the hard copy slides you are presenting.
- Allow 1 minute for question time.
- Dress Code: Smart office/business attire or uniform.
Where
This assessment will only take place in class. All students must be present on that day to participate and receive a grade.
How
You will be assessed against the criteria as listed in the observation checklist in Section B of this task.
To achieve a satisfactory result you will need to address all criteria satisfactorily.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
CA Competency Achieved – Not Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Other Information:
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Other Information:
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Course Overview: Access Course Overview