Course Title: Articulate, present and debate ideas

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: COMM7333C

Course Title: Articulate, present and debate ideas

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: 61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sonali Nandwani

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

 This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT401 Articulate, present and debate ideas


1. Analyse ideas for communication to others

Performance Criteria:

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation

1.2 Reflect on different ways of communicating ideas for different purposes and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas


2. Provoke response and reaction

Performance Criteria:

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange

2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular individuals or groups


3. Debate and discuss ideas

Performance Criteria:

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse ideas and alternatives for communication and discuss and debate ideas.

Details of Learning Activities

A range of in class activities, case studies and face to face delivery will provide a range of learning and teaching experiences for students.

Teaching Schedule

 This course is co-delivered with OFFC5310C Write Complex docs

Week No.



Induction Session

Prior to training commencement a program level induction session will be conducted that comprises the following:

• Program overview and requirements
• MyRMIT/Blackboard
• Overview of assessment requirements
• Pre-Training Review including:
       Recognition of Prior Learning and Credit Transfers
       Assessment of current skills and knowledge
• Competency/Grading Criteria
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Re-submission policy
• Where to get support



Induction to the course
Meet your teacher and class

Working in groups



Introduction to business writing




Business Writing ,Business Letters
Writing in plain English & technology capabilities



Role of websites in marketing, website text



Assessment support  
Task 1 Due In Class

You will receive the feedback in week 8.  If required, resubmission for this assessment is due by the end of week 8



Introduction to debating   



Debate structures and case studies  


9a Mon-Wed

Debate critique – the importance



Easter Break Thur 13- Wed 19 April  inclusive


9b Thu-Fri

 Debate critique – the importance



Debate assessment in class
Task 2 Due In Class

You will receive the feedback in week 12.  If required, resubmission for this assessment is due by the end of week 14



Report writing



 Speech writing 



 Professional reports



Assessment support
Task 3 Due

You will receive the feedback in week 15.  If required, resubmission for this assessment is due by the end of week 16



Resubmission period


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • present ideas and information to a unfamiliar audience and environment that provoke interest and response
  • reflect on and appraise the views of others
  • participate actively and confidently in critical debate and discussion of ideas while responding to new and different communication situations
  • investigate and evaluate creative and different ways of expressing and communicating ideas while making an opportunity pitch.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different ways in which individuals receive and respond to ideas and information, and what influences their response
  • identify the enabling skills and attributes of people needed to effectively discuss ideas
  • describe the nature and role of risk taking in the presentation and debate of ideas
  • explain the role of storytelling in communicating ideas and key storytelling techniques
  • describe common techniques to tailor comments to particular audiences.



Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks


Assessment Task 1 – Portfolio of works. Due:  Week 6 

Individual assessment 

You are required to complete SIX classroom tasks.  All activities will be undertaken in class with a final completed portfolio to be compiled and submitted via blackboard.  

From the class activities, you will submit:

  1. Business letter
  2. Business email
  3. Website copy
  4. Brochure
  5. Edit complex document to plain English
  6. Job application letter 

Assessment Task 2 – Debate.  Due:  Week 10 in class

Group assessment -  teams of two or three – NO MORE THAN THREE

This assessment requires students to participate in a formal debate as part of a two/three-member team. You will be grouped in teams for a formal debate.  Topics and ‘sides’ will be decided in class.  Each student must then perform their role as part of the team.  Students will be assessed individually, and are required to upload their notes with a coversheet before the debate.


Assessment Task 3 – Annual Report.  Due:  End week 14 

Individual assessment 

You will identify a major corporate organisation in Australia and plan and prepare an abridged corporate annual report – (minimum 1500 words)

The report must include:  

  • Title/cover page
  • Table of contents
  • Content, inclusive of:  


  1. Company profile/“About us” (400-500 words)
  2. Relevant  Industry information ( 200 words)
  3. What “you” do – services and/or products the company offers (200 words)
  4. Competitive advantage (200- 300 words)
  5. Report on past year’s achievements
  6. Report on future plans
  7. ** The report must include relevant Pictures ( product, company, or stock images non copyright) and be correctly formatted with footers and page numbers


Assessment Matrix


Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Other Information


Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:

Form to use:

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information:;ID=g43abm17hc9w

Form to use:

Resubmissions (VET Programs):

If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website More Information:;ID=7usdbki1fjf31

Course Overview: Access Course Overview