Course Title: Articulate, present and debate ideas

Part B: Course Detail

Teaching Period: Term1 2021

Course Code: COMM7333C

Course Title: Articulate, present and debate ideas

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Felicity Burns

Course Contact Phone: +61 3 9925 5486

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Marion Camilleri

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

 This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT401 Articulate, present and debate ideas


1. Analyse ideas for communication to others

Performance Criteria:

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation

1.2 Reflect on different ways of communicating ideas for different purposes and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas


2. Provoke response and reaction

Performance Criteria:

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange

2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular individuals or groups


3. Debate and discuss ideas

Performance Criteria:

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse ideas and alternatives for communication and discuss and debate ideas.

Details of Learning Activities

A range of in class activities, case studies and independent research are included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule


Course summary:

Course Schedule: Articulate, Present & Debate Ideas, and Write Complex Documents

Week commencing



Week 1


Introduction to and importance of the unit.


Week 2


The art of debating, form assessment groups

Activity 1 uploaded into Canvas

Week 3


Practice debating in class, articulating, working in teams, body language, non-verbal communication


Week 4


In-class Assessment 1 Preparation

Activity 2 uploaded into Canvas. 

Assessment 1 Part A  - submission due by Sunday 11:59pm. 


Week 5


Assessment 1 Part B - Debate Delivery in class

Week 6


Assessment 1 Part B  – Debate Delivery in class continued

Week 7


Introduction to business writing and Assessment 2.


Week 8


Introduction to Business Writing.

Plan documents, draft documents, prepare final text, produce documents.  The importance of language.

Activity 3 uploaded into Canvas

Week 9 

Business letters, emails, cover letters, job application letters.  Writing for the web.  Writing in plain English, good grammar and punctuation.



Mid semester Break


Mid semester break 


Week 10


Role of websites in marketing, website text. Power of persuasion.

In class Assessment 2 preparation.

Assessment 2  Part A- submission due by Sunday 11:59PM 

Week 11


LinkedIn Profiles, Summaries and Articles  

Assessment 2 Part B - Presentations in class 


Week 12


Elements of business cases continued, key information and messages, key processes.

Remainder of Assessment 2 Part B - Presentations in class 


Week 13


In class Assessment 3 preparation and in class activities to build skills and reinforce learnings required in assessment 3


Week 14

In class Assessment 3 preparation and in class activities to build skills and reinforce learnings required in assessment 3

Assessment 3 -  submission due by Sunday 11.59pm Sunday

Week 15


Summary of key learnings across the clustered unit


Week 16


Summary of key learnings across the clustered unit continued. 

Student reviews and resubmissions as required



Week 17

Resubmissions finalised


Learning Resources

Prescribed Texts


Other Resources

All resources will be available in Canvas.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • present ideas and information to a unfamiliar audience and environment that provoke interest and response
  • reflect on and appraise the views of others
  • participate actively and confidently in critical debate and discussion of ideas while responding to new and different communication situations
  • investigate and evaluate creative and different ways of expressing and communicating ideas while making an opportunity pitch.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different ways in which individuals receive and respond to ideas and information, and what influences their response
  • identify the enabling skills and attributes of people needed to effectively discuss ideas
  • describe the nature and role of risk taking in the presentation and debate of ideas
  • explain the role of storytelling in communicating ideas and key storytelling techniques
  • describe common techniques to tailor comments to particular audiences.



Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-delivered and co-assessed with OFFC5310C Write Complex Documents


Assessment 1  - Group Debate

Due: Part A is due week 4 and uploaded into Canvas.  Part B is conducted in class during weeks 5 and 6.

Part A requires answering five questions related to debating.  This part is an individual assessment. 

Part B requires participation in a group debate to be undertaken within class.  The debate will follow a conventional debating format of affirmative and negative teams with three members in each team.  This part is a group assessment.


Assessment 2: Write & Present a Business Case

Due: Week 10.  The assessment consists of two parts.  Part A is a written business case uploaded into Canvas and Part B is a powerpoint presentation based on the report conducted in class.  This is a group assessment.

Part A - The business case must cover all key points listed below in line with organisational policies and procedures:

  • Description of new range
  • Target market
  • Competitive edge and reasons why will appeal to target market
  • Financials
  • Marketing collateral and promotional support

A planning sheet document must be provided for the business case.



Assessment 3 - Complex Documents Package

Due: Week 14

You will be required to write a range of four professional documents. These include:
  • Article for publication on LinkedIn profile
  • Business email to client
  • CV
  • Job application letter

A Planning Sheet document is required for two of the documents one of which must include the business email to client.




Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS. It comprises of list of criteria for assessment to demonstrate competency and a rubric that will assess the quality, research and competency achieved for each of the three tasks outline above.

 Submission Requirements

 You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks (hard copy and soft copy).
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 


Other Information

 Late Submission Procedures 

 You are required to submit assessment items and/or ensure performance-based assessment is completed by the due dates. 

 If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 More Information:

 Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 More Information:



 If you are found to be unsuccessful in a Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.  

 If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 Grading & re-submissions

 Successful re-submissions will contribute a CA (Competency Achieved) result to your overall result for the course.

 Adjustments to Assessment 

 In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

 Marking Guide (Competency): 

 You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

 Final results will be in the following format:

CA Competency Achieved

NYC Not Yet Competent

DNS Did Not Submit for assessment

Course Overview: Access Course Overview