Course Title: Review advertising media options

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG7977C

Course Title: Review advertising media options

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Felicity Burns

Course Contact Phone: 61 3 9925 5486

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Gail Scowcroft

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

 This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel.

It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV408 Review advertising media options


1 Research advertising media options

Performance Criteria:

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option


2 Review policy and procedures frameworks

Performance Criteria:

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options


3 Report research outcomes

Performance Criteria:

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to research advertising media options, review policy and procedures frameworks and report research outcomes.

Details of Learning Activities

This course is clustered (co delivered and co assessed) with MKTG 7939C Buy and monitor media. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities may also be provided to students to complete outside of timetabled time.

Teaching Schedule






Course introduction:

Overview of what is to come

Introduction to media terms




Ethics rules and Legislation in advertising

Introduction to Advertising

Industry codes of practice & standards



 Introduction to the media –Print: Magazines & Newspapers

Trends, Metrics & Terms

How to evaluate and buy and schedule. Industry codes of practice & standards



Understanding the process of media planning 

Introduction to the media –Radio 

Trends, Metrics  and Terms

Survey data -what it means how to read

Media networking communities



Introduction to the media –TV

Media maths, reach & frequency

How to evaluate and buy TV

Who’s watching?


Assessment 1 Quiz 1 Print, Radio including Ethics , Legislation & codes of practice  


Introduction to media –Internet/Digital

Trends, Metrics and Terms

Display, Social, Search

Assessment 1 Quiz 2 TV


Media planning and the projectBrief for Assessment 2 & 3

How to complete the task. Using research

Assessment 1 Quiz 3 Internet/Digital

Work on Assessment 2 & 3


Introduction to the media –Cinema & OOH  

Trends, Metrics  and Terms

How to evaluate and buy

How to create a target persona

Ass 3 Pit stop: Canvas upload your introduction and review of past campaigns


Group Work on Assessment 3:

Mid semester break Thurs 9-Wed 15 April Easter

Classes Mon-Wed only

Classes resume Thursday 16 April

Assessment 1 Quiz 4 OOH & Cinema

Ass 3 Pit stop: Canvas Upload target persona



Intro to Media Rate Negotiation

Preparation for role play observation Assessment 2

Group Work on Assessment 3 Constructing objectives

Any Quiz resits this week


Assessment 2 Observation role play

Assessment 3 finalise the report

 Assessment 2 Observation Role play


Assessment 3 assessment work

Finalise the media schedule



Group work Finalise Assessment 3

Assessment 3 Written media report due


Assessment 3 Group Presentations

Student presentations


Assessment 3 Group Presentations

Student presentations


Meetings, catch up’s, discussions, re-submissions Ass 3 only if required



Meetings and Q & A’s only


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • produce a research report reviewing a range of advertising media options, including:
  • research methodology and information sources
  • descriptions of chosen advertising media options
  • strengths and weaknesses of each option
  • recommendation for use of selected advertising media options for a particular product or service
  • compile a report on research outcomes and present to relevant personnel.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain relevant legal and ethical requirements in media advertising industry
  • identify and explain range of advertising media options
  • identify and explain full range of research strategies and their suitability for different purposes
  • locate and list advertising media networking communities.



Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.



Assessment Tasks

There are three assessment tasks in this course:

Assessment Task 1: Four( 4) Knowledge quizzes

The quizzes are individual assessment tasks.

Summary and Purpose of Assessment

This assessment has been developed to demonstrate the required underpinning skills and knowledge for the two units of

competency. Specifically, the assessment focuses on a your ability to apply cognitive processes by demonstrating your ability to remember, understand and apply the content covered in weeks 1 to 8 inclusive. This assessment task allows you to demonstrate your knowledge of each of the media topics which will form the foundation for completion of the subsequent assessment tasks.

Assessment Instructions

All quizzes are completed online within the Canvas system. Questions are drawn from the learning material delivered the

generally the week prior. You need to complete all 4 quizzes satisfactorily, in order to be deemed competent for this

assessment and course.

What and where

Each quiz will be completed online in class time and will test your knowledge of the media, including strengths and

weakness, costing, measurement and relevant legislation and codes of practice. It is a closed book assessment.

The timetable for the quizzes is as follows:

Week 5 Quiz 1 Print& Radio

Week 6 Quiz 2 Digital

Week 7 Quiz 3 TV

Week 9 Quiz 4 OOH & Cinema


You will be assessed as satisfactory or not satisfactory in each quiz until all quizzes have been completed

If a not satisfactory is given for a quiz then you will be given a second attempt to complete the task. This will be done at

a time prior to the commencement of the next Assessment task.

Assessment Task 2: Media cost negotiation & buying Role play

This is a practical assessment task in which you will be observed applying your media cost negotiation and buying skills.

This will be done in week 11 in class time. This is an individual task done on behalf of your project brief for assessment 3. Notes and other resources are allowed.

Summary and Purpose of Assessment

Media negotiation is a key element to buying media on behalf of a client, product or service. The aim is to get a better

deal for your client. This practical assessment will allow you to demonstrate your media negotiation skills in relation to a

specific set of circumstances set out in a brief.

Assessment Instructions

You will be placed into groups during the tutorial of week 7 and allocated a project brief. You will use your knowledge

gained from the weekly materials being delivered through the lecture and the tutorials to complete the task and therefore,

student teams will be required to progressively work through the brief between weeks 7-11, in order to:

• Undertake media rate (cost) negotiations demonstrating your ability to carefully consider the media requirements for

your client brief, identifying and negotiating the correct media and added incentives to fulfil the requirements of the brief.


You will be provided a media type and a role. You will take the role of a media buyer (buying for your project brief client)

and a media seller( selling for a media company) for a particular media. You will then verbally negotiate for the media given. This means that you have two negotiations: one as a seller and one as a buyer. Each role will have a different media.


The negotiations will take place during the scheduled class in Week 11 and will be recorded as an observation assessment.


You will be assessed against the criteria as listed in the observation checklist on Canvas for this task and how well you

answer questions asked by your assessor. To achieve a satisfactory result you will need to address all criteria satisfactorily.

Assessment Task 3: Media report

Due Week 13: It is a task for groups of two students.


This assessment focuses on your ability to review and answer a media brief, by applying your knowledge and

understanding gained throughout the course, and to extend yourself into a higher level of thinking by demonstrating your

ability to analyse and evaluate a scenario and consider various courses of action – ultimately making a sound

recommended course of action in response to the brief.

Assessment Instructions


  • Prepare a written report (including a completed media schedule) of not more than 2,500 words
  • Prepare & deliver a presentation of your report in week 14 or 15 (according to a given schedule) for 12-15 minutes.


In your group (pairs) you are required to prepare a written report based on the project brief and then present the outcome

and a completed media schedule as the culmination of your endeavours. You will use your knowledge gained from the

weekly materials being delivered through lectures and activities and further research to complete the task and you will 

work collaboratively with your partner to work through the brief in weeks 7-12.

You will be assessed against the criteria listed in the competency guide on Canvas for this task. To achieve a satisfactory

result, you will need to address all criteria satisfactorily. You will be assessed as competent is this task once all of the

criteria are satisfied adequately. 

All assessment tasks must be completed satisfactorily to achieve coverall competency in this course.


Assessment Matrix

Other Information

Late Submission Procedures 

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:

 Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information:

Failure to complete an assessment by the due date will result in a DNS.


 If you are found to be unsuccessful in a particular Course Assessment Task you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment 

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

Marking Guide (Competency): 

Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:


Not Satisfactory

DNS (Did not Submit)

There are 3 assessments for this course, students must be deemed Satisfactory in all 3 assessments to be competent in this course.

Course grades will be given as:

CA (Competency Achieved)

NYC (Not Yet Competent)

DNS (Did not submit)

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 


Course Overview: Access Course Overview