Course Title: Write persuasive copy

Part A: Course Overview

Program: C4405 Certificate IV in Professional Writing and Editing

Course Title: Write persuasive copy

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

None



Course Contact: Penny Johnson

Course Contact Phone: +61 3 9925 4383

Course Contact Email: penny.johnson@rmit.edu.au



Course Description

Copywriting is the art of writing persuasively for business and communications. In this course you will explore a broad range of copywriting, from advertising and marketing to corporate writing copy. You will learn how to tailor messages for specific audiences and purposes, and craft language for maximum impact. You will learn techniques for structuring copy, writing headlines, and identifying features and benefits. You will explore the interplay between text and visuals to best select images and audio-visual material for persuasive purposes. You will also learn how to work to a client’s brief and within a specified style or brand.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBWRT501 Write persuasive copy

Elements:

1. Analyse and interpret creative brief

2. Evaluate creative options

3. Prepare persuasive copy


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

You will be able to:

  • analyse and evaluate a creative brief
  • produce persuasive copy with high impact.


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment