Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: MKTG5769C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact: Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to give you the skills and knowledge required to market fashion design products to local sales outlets or direct to the customer.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD3001B Market design product to local outlets


1 Identify key elements of design

Performance Criteria:

1.1 Features and benefits of design product are identified.
1.2 Key customers for design product and their purchasing behaviour are identified.
1.3 Price of design product is determined in consultation with appropriate people.


2 Identify sales outlets

Performance Criteria:

2.1 Potential sales outlets for design product are identified.
2.2 Customers and product range of outlets are identified.
2.3 Suitability of sales outlets is assessed.
2.4 Sales outlets are selected.


3 Prepare design product for presentation

Performance Criteria:

3.1 Presentation of design product is selected to maximise appearance.
3.2 Promotional tools are used to support design sales.
3.3 Costings of promotional options are determined.


4 Confirm sale conditions

Performance Criteria:

4.1 Product price is negotiated with outlet or customer.
4.2 Opportunities for variations in design are explored.
4.3 Supply arrangements are confirmed.
4.4 Sale conditions are documented as required.

Learning Outcomes

 On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities


Learning activities include lectures, tutorials, and off campus research into industry where you will be challenged to reflect and debate on different value positions, concepts and issues surrounding contemporary marketing solutions.

You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities.

Teaching Schedule

Week 1  Market Design to local outlets -Course Guide project briefing. What is market research.

Market  Design to local outlets - Market research self directed learning.  (1.1,1.2,1.3)

Week 2 IDENTIFY THE PRODUCT:  (2.1,2.2,2.3,2.4)

Week 3 IDENTIFY PRODUCT RANGES:  (3.3,4.1,4.2,4.3,4.4)





Week 8  DUE:  MARKETING STRATEGY _ PRESENTATION _ Industry Panel (1.3)

9  Project _ Cost a textile product _ Fixed costs and Variable costs.  Group work - Case studies   (2.1,2.2,2.3,2.4,2.5)
10  Project _ cost a Textile Product _ Hidden costs in sample production and comparisons with bulk production (1.1,1.2,1.3,1.4,1.5,1.6)

11  Project _ cost a textile product _ Sample costing sheet (3.1,3.2,3.3)
12  Project _ cost a textile product _ Research and compare information on cost of textile product
Document and present project information, and prepare for presentation (3.1,3.2,3.3)

13  Project _ Prepare information on cost of textile product (3.4,3.5)
14  Project _ Prepare information on cost of textile product
Document and present project information, and prepare for presentation (3.4,3.5)
15  COSTINGS Project DUE  (3.4,3.5)


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.


Assessment Tasks

Marketing Research Report  40% DUE  WEEK 4

Marketing Strategy               60% DUE  WEEK 8

Non-graded Assessment Task:

Presentation                        CA/NYC

Assessment Matrix

Other Information

This unit is clustered with BUSM6204C Cost production of Texitle Designs therefore teaching schedule may vary according to the time allocation for each unit.

Course Overview: Access Course Overview