Course Title: Design and produce a commercial product from a brief

Part A: Course Overview

Program: C5233 Diploma of Product Design

Course Title: Design and produce a commercial product from a brief

Portfolio: DSC Portfolio Office

Nominal Hours: 195

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Julian Pratt

Course Contact Phone: +61 3 9925 4820

Course Contact Email:

Course Description

This unit describes the skills and knowledge required to design and produce a commercial product from a brief through the exploration and application of a range of advanced techniques and materials. It is a specialisation unit and refers to a specific art

Pre-requisite Courses and Assumed Knowledge and Capabilities

VPAU044 Design a product from a brief

National Competency Codes and Titles

National Element Code & Title:

VPAU045 Design and produce a commercial product from a brief


1.  Interpret the product design brief

2.  Research relevant technology and background information

3.  Experiment with and assess techniques, tools and materials

4.  Develop a range of innovative solutions to design problem

5.  Prepare design proposal

6.  Plan design process

7.  Communicate with others to produce visuals

8.  Present visual concepts to client

9.  Realise product design to meet specified need

Learning Outcomes

The application of this unit in the workplace sees an individual designer designing and producing a commercial product from a
brief and liaising and working with individuals and teams to meet the needs of the brief. The designer would use a wide range of
tools, equipment and materials and the concepts developed would convey strong conceptual and theoretical development. This work
would usually be carried out independently although guidance would be available if required.

Overview of Assessment

A person who demonstrates competency in this unit will be able to realise the outcomes described in the Elements to the required level detailed in the Performance Criteria.

The ability to design a commercial product from a brief and which:
   • demonstrates a command of selected advanced methodologies, techniques, tools and materials and which are consistent with  the conceptual vision
   • demonstrates a sound knowledge of the design process
   • demonstrates effective communication and presentation skills
   • demonstrates project planning skills
   • demonstrates an understanding of and knowledge of the requirements of a brief
The essential knowledge and skills must be assessed as part of the unit.