Course Title: Promote products and services

Part A: Course Overview

Program: C5287 Diploma of Printing and Graphic Arts (Management/Sales)

Course Title: Promote products and services

Portfolio: DSC Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Garry Amy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG413A Promote products and services


1. Plan promotional activities

2. Coordinate promotional activities

3. Review and report on promotional activities

Learning Outcomes

This unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

Overview of Assessment

Evidence of the following is essential:

   -  designing and delivering promotional presentations

   -  evaluating promotional impacts

   -  presenting and advocating promotional strategies within the organisation

   -  assessing and reporting on customer satisfaction