Course Title: Market the small business

Part A: Course Overview

Program: C5287 Diploma of Printing and Graphic Arts (Management/Sales)

Course Title: Market the small business

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Garry Amy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies, and to monitor and improve market performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBSMB403A Market the small business


1. Develop marketing strategies

2. Determine a marketing mix for the business

3. Implement marketing strategies

4. Monitor and improve marketing performance

Learning Outcomes

This work is undertaken by individuals who operate a small business.

This unit is suitable for micro and small businesses or a department in a larger organisation.

Overview of Assessment

Evidence of the following is essential:

   -  developing a marketing strategy and choosing a marketing mix for the small business that are culturally appropriate and that complement the business plan

   -  implementing and monitoring the marketing strategy/plan to optimise the chances of small business success

   -  knowledge of relevant marketing concepts and methods.