Course Title: Write content for web pages

Part A: Course Overview

Program: C5314 Diploma of Professional Writing and Editing

Course Title: Write content for web pages

Portfolio: DSC Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COSC6137C

City Campus

TAFE

345T Media and Communication

Face-to-Face

Term1 2013,
Term1 2014,
Term1 2015,
Term1 2017

Course Contact: Program Administration

Course Contact Phone: +61 3 9925-4815

Course Contact Email: mcvet@rmit.edu.au



Course Description

This course will allow you to develop key skills and knowledge around writing for the web. You will leaarn how to analyse user engagement and produce sharp, accessible content. This will include creating content that is optimized for search engines, social media and multiple web platforms. You will also develop the technical skills necessary to produce clear website layouts that are friendly to a range of users.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

ICAWEB420A Write content for web pages

Elements:

1. Determine site content requirements

2. Write site content

3. Upload content


Learning Outcomes

On successful completion of this course you will be able to write clearly and effectively for the web, recognise how people access information on websites and build a community of online users around your content topics. 


Overview of Assessment

Assessment will be ongoing throughout the semester.  It will demonstrate your ability to create well written content with consistent voice, tone and presentation format designed to meet the needs of the customer.