Course Title: Produce retail visual illustrations

Part A: Course Overview

Program: C5325 Diploma of Visual Merchandising

Course Title: Produce retail visual illustrations

Portfolio: DSC Portfolio Office

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Architecture & Urban Design


Term1 2014,
Term2 2014,
Term1 2015,
Term2 2015,
Term1 2017,
Term2 2017

Course Contact: Tim McCarthy

Course Contact Phone: +61 3 99254819

Course Contact Email:

Course Description

In this unit you will develop the skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays. It covers design elements, illustration techniques and colour schemes to produce illustrations that depict in situ product presentations and exhibition displays. It also includes consulting with clients to clarify available budgets.

Pre-requisite Courses and Assumed Knowledge and Capabilities



National Competency Codes and Titles

National Element Code & Title:

SIRRMER508 Produce retail visual illustrations


1. Produce product illustrations.

2. Produce images of objects and interiors.

3. Produce interior and exterior colour schemes.

4. Produce colour schemes for promotions.

5. Produce quick sketches.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
2 x project 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.