Course Title: Explore the use of colour

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5353C

Course Title: Explore the use of colour

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Ben Mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email: ben.mastwyk@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to explore the use of colour and to apply colour theory.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES301A Explore the use of colour

Element:

1. Source information on colour and colour theory


 

Performance Criteria:

1.1 Identify and access sources of information on colour and colour theory

1.2 Evaluate and collate information to build knowledge of colour and its application in different contexts

Element:

2. Experiment with colour


 

Performance Criteria:

2.1 Test different colours and colour-combinations through experimentation

2.2 Use own ideas as a way of testing, challenging or confirming colour theory

2.3 Ensure safe use of materials, tools and equipment during experimentation with colour

Element:

3. Communicate concepts and ideas through use of colour

Performance Criteria:

3.1 Investigate how colour might be used to communicate a particular idea or concept

3.2 Select materials, tools and equipment relevant to the idea or concept

3.3 Apply colour to communicate the concept or idea based on own knowledge of colour and colour theory

3.4 Review and reflect on own use of colour and what it communicates

3.5 Seek and obtain feedback from others about the way colour has been used and its success in communicating the concept or idea

3.6 Present and store work any samples in a way which takes account of the need for professional presentation and potential relevance for future work


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities will include:
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• class exercises to review discussions/lectures
• ‘workshopping’ of student projects

Out of class activities will include:
• online research
• independent project based work


Teaching Schedule

1Intro to Adobe Illustrator
Introduce Product Poster brief
Introduce Vinyl Bomb exercise
Intro to Google Drive
Bring A4 Vinyl Bomb illustration for review NEXT WEEK
Add picture to Google Account
Watch photography video
 
2Vinyl Bomb illustration review
Scanning & printing demonstration
Create Product Poster
 
3Finish, Print & Submit Product Poster
Scan / photograph artwork and convert to vector
* Demo using Drive app to get photos to computer
Prep art for vinyl cutting & submit
Introduce Colour Report
 
4Vinyl cutting demonstration
Cut and apply vinyl
Bring VMP images NEXT WEEK
Complete online Colour Test
 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
5Introduce Visual Identity Brief
Create Mood Boards
Submit VMP images
Create Image Archive & Backup
Online Photography test must be complete
Continue visual identity mood boards & prepare 3 concepts
 
6Present 3 vID Concepts
with supporting Illustrator mood boards
Create Digital Mockups
Continue digital mockups
 
7Colour Report Due
Focus on COLOUR
Create colour variations from colour rules
Continue colour variations
Bring further VMP images next week
 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
8 Discuss Appropriating styles
Use Master Pages & Styles
Discuss InDesign for presentation
Output to PDF
 
9 Basic Photoshop editing
Managing linked images in InDesign
 
10 Present Visual Identity concept
Develop & refine chosen concept
2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
11 Introduce large format poster brief
Discuss resolution for Eames Cards project
 
12 Apply Visual Identity to VMP Folio
Make sure you have $10 credit in your print account.
 
13 Large format poster 
14 Prepare VMP Folio & ViD for Submission 
15VMP Folio Due  
16 Submit Visual Identity
Submit VMP folio

Visual Identity Due

 

 


VMP Folio
10


VMP Folio
11


Visual Identity
12


6. Large format poster
C/NYC
13



14
Print Large format posters

Large format poster
15



16


Learning Resources

Prescribed Texts


References

All resources supplied online at benvmvm.wordpress.com


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
Exercises and one major project 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

Colour Test - C/NYC
Colour Report - C/NYC
Visual Identity - Major Graded Brief


Assessment Matrix

Course Overview: Access Course Overview