Course Title: Plan and build visual presentations for a range of merchandise categories

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: MKTG7852C

Course Title: Plan and build visual presentations for a range of merchandise categories

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff



Justin Compton

Sue Robinson

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this unit you will develop the skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety  standards.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER407 Plan and build visual presentations for a range of merchandise categories


1. Produce comprehensive working plans.

Performance Criteria:


1.1.Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image.

1.2.Produce photographic evidence of specific retail stores or spaces to be merchandised.

1.3.Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant.

1.4.Distinguish product placement, style and methods of presentation on working plans.


2. Produce colour blocked presentations of store interiors.

Performance Criteria:


2.1.Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas.

2.2.Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.


3. Produce strategically designed visual presentations for a range of merchandise categories.

Performance Criteria:


3.2.Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.

3.3.Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays.

3.4.Evaluate finished visual presentations in conjunction with relevant team members.


4. Dress merchandisers.

Performance Criteria:


4.1.Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation.

4.2.Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

You will be able to apply outcomes, skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It will involve the appliation of design, planning and construction skills and knowledge in retail settings to accepted work health and safety (WHS) standards. 

Methods of assessment used to access practical skills and knowledge will include a range of the following:

  • observation of performance in the workplace
  • a simulated retail merchandising in-store design project
  • third party reports from a supervisor
  • a folio of personally developed ideas
  • an illustrated report on the process of remerchandising a store’s product
  • client feedback
  • answers to questions on standard procedures for the care maintenance and storage of mannequins

Teaching Schedule

SEMESTER 2 - 2015


Week 1 - Week 5

Front Window Brief

VM Manual

Week 5 - Week 11

Sale Internal Window Brief

Week 10 - Week 13

Flat Lay Brief

Week  14  - 16

Student Consultations 



Week 1 - Week 5

Open Day Display Bays Brief

VM Manual

Week 7 - Week 16

Front Window Brief

Week7  -  week 9

Flat Lay & Free Choice Brief

Week 15 Student Consultations



Week 1 - Week 12

Front Window Brief

Open Day Wet Studio

VM Manual Brief

Week 12 - Week 14

Flat Lay and Free Choice Brief

Week 15 - Week 16

Student Consultations



Week 1 - Week 3

VM Manual Brief

Retail Branding internal Brief

Free Choice Bay

Week 10 - Week 12

Flat Lay Table Display

 Week 13 Floral Brief

Week 15 Student Consultation





Week 1 - Week 3

Homewares Internal Brief

 VM Manual Brief 

Week 1 - 8

Free Choice Bay Brief

Week 11 - Week 12

Flat Lay Display Brief

 Free Choice Display Brief

Floral Brief

Week 14 - Week 15

Sale Brief in Display Bay

Week 15 Student Consultations


Team 2F

Week 1-  5

VM Manual Brief

Front Window

Open Day entrance /Interiors

Week 7 - 13

 Mannequin Brief

Flat Lay Display Brief

Free Choice Display Brief

Floral Display Brief




All dates will differ for each team, notification will be presented to students in class

Learning Resources

Prescribed Texts

Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts


Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.

Assessment tasks are:
1 x VM manual 
1 x installation 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Stage 2  - 2015


Front Window Installation - summative assessment

Sale or Retail Branding or Homeware Internal Window - formative assessment

Free Choice in Bay - formative  assessment

Flat Lay Table Display -  formative assessment

VM Manual - summative assessment (ongoing until end of  Stage 3 2016)



SEMESTER 3 - 2015

VM Manual Brief

FrontWindow Brief

Flat Lay Brief

Free Choice

Mannequin Brief

Floral Brief


Competency based assessment

You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

Assessment Grading: Your final level of assessment for this course will be graded as follows.
CHD Competency with High distinction
CDI Competency with Distinction
CC Competency with Credit
CAG Competency achieved Graded
CA Competency ungraded
NYC Not Yet Competent

DNS Did Not Submit

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :;ID=kw02ylsd8z3n (unresolved)

Course Overview: Access Course Overview