Course Title: Plan and build visual presentations for a range of merchandise categories

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: MKTG7852C

Course Title: Plan and build visual presentations for a range of merchandise categories

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email: sam.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

VMP2 Course Coordinator

2017

Sue Robinson

sue.robinson@rmit.edu.au

Tues l Wed l Thurs

Contact via email.

 

2017 Semester 1 VMP2 Teachers

Justin Compton

justin.compton@rmit.edu.au

Mon - Fri 

Teams V2F + 2A.

 

Carol Whitten

carol.whitten@rmit.edu.au

Sessional

Teams 2B + 2C.

 

Sue Robinson

sue.robinson@rmit.edu.au

Tues l Wed l Thurs

Team 2D.

 

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety  standards.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER407 Plan and build visual presentations for a range of merchandise categories

Element:

1. Produce comprehensive working plans.

Performance Criteria:

1.1 

Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image.

1.2

Produce photographic evidence of specific retail stores or spaces to be merchandised.

1.3

Develop plans including presentation sketches, showing alternative developmental designs that support the photographic image where relevant.

1.4

Distinguish product placement, style and methods of presentation on working plans.

Element:

2. Produce colour blocked presentations of store interiors.

Performance Criteria:

2.1

Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas.

2.2

Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.

Element:

3. Produce strategically designed visual presentations for a range of merchandise categories.

Performance Criteria:

3.1

Approach relevant store personnel for product for use in displays according to store procedures.

3.2

Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.

3.3

Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays.

3.4

Evaluate finished visual presentations in conjunction with relevant team members.

Element:

4. Dress merchandisers.

Performance Criteria:

4.1

Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation.

4.2

Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.


Learning Outcomes



On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

You will be able to apply outcomes, skills and knowledge to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category.  It will involve the application of design, planning and construction skills  and knowledge in retail settings to accepted work health and safety (WHS) standards.

Methods of assessment used to assess practical skills and knowledge will include a range of the following:

  • observation of performance in the workplace
  • a simulated retail merchandising in store design project
  • third party reports from a supervisor
  • a folio of personally developed ideas
  • an illustrated report on the process of remerchandising a store's product 
  • team activities/projects
  • online and actual research and sourcing
  • Industry engagements and collaborations
  • client feedback
  • answers to question on standard procedures for the care maintenance and storage of mannequins


Teaching Schedule

VMP2 is a full year course.

Team V2F will start in Semester 1 2017, and will complete VMP2 at the end of Semester 2 2017.

Your teacher/s across the year will provide ongoing feedback on how you are progressing.

All teams (2A, 2B, 2C, 2D + V2F) will work to different schedules as we accommodate the assessment tasks across the different installation spaces ( Front Window, Internal windows and display bays) and Industry Projects. 

Each semester you will have 2 summative assessment tasks  and various formative assessments.

Across the whole year you will have 4 summative assessment tasks.  Formative assessments enable you to build your display skills, and develop personal content for your folio. to generate content for your folio.

 

Specific team course schedules will be handed out in the first class.

Note:

While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and industry needs.

V2F Semester 1 2017

Week

Friday

8.30-12.30

Teaching Schedule

1

10 Feb

Internal Window - SALE Brief presented + discussed.

Free Choice + Flat Lay Brief presented and discussed.

 

2

17 Feb

 

Present and discuss VM Manual Part A /100.

SALE Concepts due and presented to teacher.

3

24 Feb

SALE Display preparation.

4

3 Mar

SALE Display preparation.

5

10 Mar

Install SALE Display.

 

6

17 Mar

Free Choice + Flat Lay preparation.

7

24 Mar

Install Flat Lays + Free Choice.

Remove SALE Windows.

 

8

31 Mar

Front Window Brief /100.

Presentation and student led discussion.

9

7 April

Front Window Concepts due, presented to teacher and team.

 

10

14 April

Front Window preparation.

Semester Break

11

28 April

Front Window preparation.

12

5 May

Front Window preparation.

13

12 May

VM Manual Part A Submission /100.

Student Consultations - one on one.

14

19 May

Front Window preparation.

15

26 May

Front Window preparation.

16

2 June

Install Front Window /100.

 

 


Learning Resources

Prescribed Texts


References


Other Resources

References

Preferred referencing style for this course is Harvard.

http://www.rmit.edu.au/library/referencing-guides:

 

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarians.

Tristan Badham is our Schools Liaison Librarian.

tristan.badham@rmit.edu.au

 

Here is the link to our subject guide

http://rmit.libguides.com/visualmerchandising

 

You might like to browse the shelves  

Advertising: 659.1
Photography: 770
Interior design: 747
Marketing: 658.8
Stores, Retail--Design: 725.21
Visual merchandising: 659.15


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.

Assessment tasks are:
1 x VM manual 
1 x installation 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

4 assessment tasks in total, all equally weighted.

Stage 2

  • Visual Merchandising Manual Part A /100
  • Internal or Front Window /100

Stage 3

  • Visual Merchandising Manual Part B /100
  • Internal or Front Window /100

On time submission is an important factor in your assessment.  Employability skills are embedded in all course and these include planning, organising and self management.  For this reason, late work impacts on your overall grade for each assessment task.

Graded Assessment in this course uses the following grades:

CHD    Competent with High Distinction

CDI     Competent with Distinction

CC      Competent with Credit

CAG    Competency Achieved

NYC    Not Yet Competent

DNS    Did Not Submit for Assessment

 

 

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. For this course it is available through Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of matters:

http://www1.rmit.edu.au/students

 

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz

 

Attendance

The major learning experience involves studio based exercises, demonstration and production.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain competency.

 

Assessment Feedback

You will receive verbal and written feedback by your teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/browse;ID=qwxbqbq739rl1

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

http://www1.rmit.edu.au/students/acadprogress

 

Special Consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level.  If you are unable to complete any piece of assessment by the due date you will need to apply for an extension.  Please refer to the following URL for extensions and special consideration

Submissions

When submitting work for assessment you are required to complete a declaration of authorship.  This must be done for every summative assessment task.  This statement acknowledges that you are aware of the plagiarism implications.  For non-digital submission use the printed form provided.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to website. For more information on this policy go to Academic Integrity 

http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz

 

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.

 

 

 

Course Overview: Access Course Overview