Course Title: Plan and build visual presentations for a range of merchandise categories
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG7852C
Course Title: Plan and build visual presentations for a range of merchandise categories
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
VMP2 Course Coordinator Semester 2 2017
Sue Robinson
9925 4672
On campus
Tues l Wed l Thurs
Contact via email.
Justin Compton
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety standards.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER407 Plan and build visual presentations for a range of merchandise categories |
Element: |
1. Produce comprehensive working plans. |
Performance Criteria: |
2.1 Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas. 2.2 Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results. |
Element: |
2. Produce colour blocked presentations of store interiors. |
Performance Criteria: |
1.1 Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image. 1.2 Produce photographic evidence of specific retail stores or spaces to be merchandised. 1.3 Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant. 1.4 Distinguish product placement, style and methods of presentation on working plans. |
Element: |
3. Produce strategically designed visual presentations for a range of merchandise categories. |
Performance Criteria: |
3.1 Approach relevant store personnel for product for use in displays according to store procedures. 3.2 Produce rendered concept sketches for proposed visual presentations to industry clients to meet store requirements. 3.3 Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays. 3.4 Evaluate finished visual presentations in conjunction with relevant team members. |
Element: |
4. Dress merchandisers. |
Performance Criteria: |
4.1 Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation. 4.2 Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
You will be able to apply outcomes, skills and knowledge to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It will involve the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety (WHS) standards.
Methods of assessment used to assess practical skills and knowledge will include a range of the following:
- observation of performance in the workplace
- a simulated retail merchandising in store design project
- third party reports from a supervisor
- a folio of personally developed ideas
- an illustrated report on the process of remerchandising a store's product
- team activities/projects
- online and actual research and sourcing
- Industry engagements and collaborations
- client feedback
- answers to question on standard procedures for the care maintenance and storage of mannequins.
Teaching Schedule
VMP2 is a full year course.
Team 2A, 2B and 2C will commence in Semester 2 2017.
Team 2F will complete VMP2 in Semester 2 2017.
Your teacher/s across the year will provide ongoing feedback on how you are progressing.
All teams (2A, 2B, 2C, 2F) will work to different schedules to accommodate the assessment tasks across the different installation spaces (Front Window, Internal window display, bays and Industry Projects).
Every team will have 2 summative assessment tasks each semester.
Across the full year course you will have 4 summative assessment tasks in total.
You will also have Formative assessments to successfully complete which enable you to build your display skills, merchandise knowledge and develop personal content for your folio.
Specific team course schedules will be handed out in your first class of VMP2.
Note:
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and industry needs.
2F
Week |
Thursday 8.30 – 12.30 |
Teaching Schedule |
SIRXMER407 |
SIRRMER017A |
1 |
6 July
|
VM Manual Part B /100. Internal Window Brief l Homewares /100. Mannequin Workshop S/NS. Supre Melbourne Central Window S/NS.
|
4.1, 4.2. |
4.1, 4.4, 4.5, 4.6, 5.2, 5.6. |
2 |
13 July
|
Supre Briefing l Head Office Chadstone Shopping Centre.
|
1.1, 1.2, 1.3, 1.4. |
1.1, 1.2, 1.3, 3.1,3.2, 3.3, 5.6 |
3 |
20 July
|
Supre concepts. |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
4 |
27 July
|
Supre concepts. |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4. |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
5 |
3 Aug
|
Supre concepts. |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
6 |
10 Aug
|
Open Day l Wall of Fame + Instagram Wall INSTALL S/NS. Supre production ongoing.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
7 |
17 Aug
|
Supre production ongoing. Internal Window l Homewares production ongoing.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
8 |
24 Aug
|
Supre production ongoing. Internal Window l Homewares production ongoing.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
9 |
31 Aug
|
Internal Window l Homewares INSTALL /100. Supre Check In.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
10 |
7 Sept
|
Mannequin Styling Brief.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
11 |
14 Sept
|
Supre ongoing production. Mannequin Styling INSTALL S/NS.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
Semester Break l 18 Sept – 28 Sept
| ||||
12 |
5 Oct
|
VM Manual Part B Submission /100. Supre ongoing production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6, |
13 |
12 Oct
|
Install SUPRE.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6, |
14 |
19 Oct
|
Floral + Flat Lay production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6. |
15 |
26 Oct
|
Bump Out SUPRE.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6. |
16 |
2 Nov
|
Floral + Flat Lay INSTALL S/NS.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6. |
|
2A, 2B, 2C
Week |
Monday 12.30 – 4.30 |
Teaching Schedule |
SIRXMER407 |
SIRRMER017A |
1 |
3 July
|
VMP2 Overview. Mannequin Workshop S/NS.
|
4.1, 4.2. |
4.1, 4.4, 4.5, 4.6, 5.2, 5.6. |
2 |
10 July
|
Open Day l Bays + VMP Space.
|
1.1, 1.2, 1.3, 1.4. |
1.1, 1.2, 1.3, 3.1,3.2, 3.3, 5.6 |
3 |
17 July
|
Open Day l Bays + VMP Space. Present Store Merchandising + Mannequin Assessment Task S/NS.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
4 |
24 July
|
Open Day l Bays + VMP Space.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4. |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
5 |
31 July
|
Open Day l Bays + VMP Space. Front Window Brief /100.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
6 |
7 Aug
|
Open Day l Bays + VMP Space INSTALL S/NS. Front Window concepts.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
7 |
14 Aug
|
Front Window production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
8 |
21 Aug
|
Front Window production. Review Store Merchandising + Mannequin Task. Student Consultation.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
9 |
28 Aug
|
Front Window production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
10 |
4 Sept
|
Front Window production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, |
11 |
11 Sept
|
Front Window production. Internal Window Brief l Sale /100.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
Semester Break l 18 Sept – 28 Sept
| ||||
12 |
2 Oct
|
Internal Window l Sale concepts.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
13 |
9 Oct
|
Front Window INSTALL /100.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6, 6.1, 6.2, 6.3, 6.4. |
14 |
16 Oct
|
Sale ongoing production.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6. |
15 |
23 Oct
|
Sale ongoing production. Submit Store Merchandising + Mannequin Task S/NS
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2. |
1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 5.1, 5.5, 5.6. |
16 |
30 Oct
|
Internal Window l Sale INSTALL /100.
|
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 3.4 |
5.6. |
|
Please note - Each team will vary slightly.
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Preferred referencing style for this course is Harvard.
Here is the link to our subject guide
http://rmit.libguides.com/visualmerchandising
You might like to browse the shelves
Advertising: 659.1
Photography: 770
Interior design: 747
Marketing: 658.8
Stores, Retail--Design: 725.21
Visual merchandising: 659.15
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1 x VM manual
1 x installation
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
4 assessment tasks in total, all equally weighted.
Stage 2
- Internal or Free Choice /100
- Front Window /100
Stage 3
- Visual Merchandising Manual /100
- Internal or Front Window /100
On time submission is an important factor in your assessment. Employability skills are embedded in all course and these include planning, organising and self management. For this reason, late work impacts on your overall grade for each assessment task.
All work must be submitted on the Student Submission drive. You must ensure you complete a signed + dated student submission sheet with your submission.
Graded Assessment in this course uses the following grades:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. For this course it is available through Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of matters:
http://www1.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.
Cover sheet for submission of works
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain competency.
Assessment Feedback
You will receive verbal and written feedback by your teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date you will need to apply for an extension. Please refer to the following URL for extensions and special consideration
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to website. For more information on this policy go to Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview