Course Title: Produce perspective drawings, plans and elevations

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7855C

Course Title: Produce perspective drawings, plans and elevations

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Tim McCarthy

Course Contact Phone: +61 3 99254819

Course Contact Email: tim.mccarthy@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 

Tim McCarthy 

tim.mccarthy@rmit.edu.au

 

 

 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None
  

Course Description

In this unit you will develop skills and knowledge required to consult with clients and use electronic or manual drafting techniques to develop and present a folio of perspective drawings, plans and elevations in response to a client brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER512 Produce perspective drawings, plans and elevations

Element:

1. Ensure client requirements are met.

Performance Criteria:

1.1.Interpret and confirm clients’ visual merchandising design concepts.
1.2.Plan and manage drawing production to meet client timelines.
1.3.Present and explain drawings to clients and encourage feedback.
1.4.Modify drawings to incorporate changes negotiated with clients.

Element:

2. Produce one-point perspective visuals from a given plan and elevation.

Performance Criteria:

2.1.Interpret plan and elevation and determine suitable scale.

2.2.Construct one-point grid of interior space delineating scale representations of floor, walls and ceiling using appropriate drafting tools and equipment .

2.3.Position objects correctly in given space according to the given plan.

2.4.Determine correct heights of objects within the space from provided elevations.

Element:

3. Produce two-point perspective visuals from a given plan and elevation.

Performance Criteria:

3.1.Construct two-point grid of interior space, indicating scale representations of floor, walls and ceiling.
3.2.Produce visuals of walls and ceiling to specified proportions according to given plans and elevations.
3.3.Draw accurate scale heights of objects and architectural details according to specifications in elevations.
3.4.Position objects to match plans.
3.5.Render interiors in colour finish scheme appropriate to organisation and product.

Element:

4. Produce multi point perspective from given industry briefs.

Performance Criteria:

4.1.Determine view of plan and elevation for client presentation to best represent requirements of the brief.
4.2.Draft perspective and rendered interior views, according to given plans and elevations.
4.3.Produce alternative design solutions to meet client needs.
4.4.Present progress solutions to client for feedback.
4.5.Draft design modifications and present portfolio of finished visuals for client sign-off.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In this course you will explore the use of drawing in the visual merchanding industry including 2D and 3D manual drawing techniques.

This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays.

It covers design elements, illustration techniques and colour schemes to produce illustrations that depict in situ product presentations and exhibition displays

It also includes consulting with clients to clarify available budgets.
You will use technical drawing equipment as well as produce freehand drawings.
This competency will be delivered concurrently and assessed with MKTG7845C ’Produce retail visual illustrations' .


Teaching Schedule

WeekTopicAssessment Task
1

 Introduction,  Perspective, Tone, 3D Line

 

Introduce ASSESSMENT 1 : Display Concept Drawings

 

                     

1.1, 1.2, 1.4, 2.1, 2.3, 5.1


Quick grey scale – show use in dwgs

Perspective f/hand dwgs (superimpose grid)

Quick b/w tonal line & dwgs – different line types & tonal techniques2D elevation dwgs, 3D line dwgs & 3D tonal rendering w shadows
 

            

2

 Perspective refresher, 5 Forms, Markers

 

                  

5 Basic Forms - Simple Cone, Sphere, Cylinder, Taurus, Cube, & fabric – Explore & represent different shadow & lighting arrangements. Series of Quick sketches varying duration. Include Colour accents
                        

1.1, 1.2, 1.4, 2.1, 2.3, 5.1
Line Type, weight, character
Prompts are basic 5 forms. Cone, Sphere, Cylinder, Taurus, Cube
Tonal work – gradual shading, hatching, graphic.

            
3

Techniques with timber Fabric rendering

 

            

 1 .1, 1.2, 1.4, 2.1, 2.1, 2.3

             Accurate colour rendition

 

4

1 Point perspective grid construction

 

            

 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

                

5

 

Introduce ASSESSMENT 2 : One Point Display Sketches – Promotional collateral

 

1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

 Submit Brief 1

6

Sketching on Grids 1Point

 

            

1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

                 

7

Techniques with Rendering Metals

 

            

1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

 

8

Finishes Boards

 

            

1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2
            

9

2 Point perspective grid

 

                 

 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

            Submit Brief 2

10

Introduce ASSESSMENT 3 : Store Concepts Illustrations

Sketching on Grids 2 Point

                

 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

                  

11

Techniques with Glass rendering

                   

 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

            

 

MID SEMESTER BREAK - 18 Sept - 29 Sept 2017

 
12

 Presenting designs drawings, Human figures, backgrounds

 

                

 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2

            
13

 Multi point perspective

 

 As above
14

Techniques with highlights and shadow, Gloss and matt finishes

 

 As above
15Illustrating lighting As above
16Finalise and submit all work
 

 Final class

Submit Brief 3


.
 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarian.

Visual Merchandising Subject Guide 

http://rmit.libguides.com/c.php?g=336071&p=2261740


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:

2 x projects 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

Assessment Tasks

Produce simple visual illustrations of proposed product presentations and exhibition displays. Demonstrate the use of design elements, illustration techniques and create colour schemes appropriate to the brand, promotion & merchandise.

Produce illustrations that depict in situ product presentations and exhibition displays. Consultation/s with clients to clarify available budgets & timelines.

You will produce a series of B & W, colour sketches using Copic markers, equipment & media such as paper stumps, cotton balls, pencils, pastels,. Produce drawings demonstrating use of correct scale & proportion, placement, height of objects.  Produce a range of design options for client feedback.

ASSESSMENT 1: Display Concept Drawings

Produce product sketches employing different line types & rendering techniques. Show products in situ.

ASSESSMENT 2: One Point Display Sketches – Promotional collateral

Produce product sketches employing different line types & rendering techniques in 1 point perspective. Show products in situ.
 

You will produce Black & White tonal drawings of products in situ with store merchandiser considering scale, proportion, height, placement, multiple views, 3D, rendering, line work .

ASSESSMENT 3: Store Concepts Illustrations

You will produce colour & tonal drawings of products in situ with store merchandiser within store interiors considering scale, proportion, height, placement, multiple views, 3D, rendering, line work. Product sketches employing different line types & rendering techniques.

Drawings will illustrate specified aspects of a store, considering scale, multiple views, drawing layout and the application of text, lighting and employ both 1 and 2 point perspective.

 


Assessment Matrix

An assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These are available from the course coordinator.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

http//www1.rmit.edu.au/students

 

Cover Sheet for Submissions

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://www1.rmit.edu.au/browse:ID=x3ddsmsrwa1hz

When submitting work for assessment you are required to complete a declaration of authorship.  This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications.  For non-digital submission use the printed form provided.

Attendance

Your learning experience involves lectures, active peer discussions,  inclass activities and formative exercises, and guest speakers.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain competency.

Assessment Feedback

You will receive verbal and written feedback by your teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/browse;ID=qwxbqbq739rl1

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (e.g. applying for an extension of time)

If you are unable to complete any piece of assessment satisfactory by the due date, you can choose to apply for an adjustment to your assessment.  RMIT University offers a range of adjustments designed to support you in your studies, including an application for an extension of time.

http://www1.rmit.edu.au/browse:ID=kehn9bz22r41

Special Consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level.  If you are unable to complete any piece of assessment by the due date you will need to apply for an extension.  Please refer to the following URL for extensions and special consideration

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to website. For more information on this policy go to Academic Integrity 

http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

        

Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

Assessment Grading: Your final level of assessment for this course will be graded as follows.


CHD : Competent with High Distinction 
CDI : Competent with Distinction 
CC - Competent with Credit 
CAG - Competency Achieved Graded 
NYC - Not Yet Competent 
DNS :Did Not Submit for Assessment

Course Overview: Access Course Overview