Course Title: Design and produce store plans and floor layouts
Part B: Course Detail
Teaching Period: Term2 2016
Course Code: MKTG7856C
Course Title: Design and produce store plans and floor layouts
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe-Young john.owe-young@rmit.edu.au
Christine Wolter christine.wolter@rmit.edu.au
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to apply knowledge of store design and fit-out to design, and present proposed floor plans and fit-outs for retail store settings.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER514 Design and produce store plans and floor layouts |
Element: |
|
Performance Criteria: |
1.1. Analyse and confirm planning brief according to client requirements. 1.2. Design floor layouts to scale, indicating all components and how they interact with customers to create a total store image. 1.3. Present plans, including analysis and rationale for layout, using both verbal and written reports. 1.4. Ensure plans comply with relevant legislation and regulations. |
Element: |
2. Design fit outs for new and existing retail spaces. 2.1.Measure on site and existing retail space. 2.2.Confirm business target market, customer demographic, style and desired ambience with client. 2.3.Present rendered visuals of proposed store facades. 2.4.Present fit-out plans and budget. 2.5.Design grid and free-flow plans to scale, and modify and adapt them to suit client briefs. 2.6.Take account of relevant standards, performance benchmarks and specifications. |
Performance Criteria: |
2.1. Measure on site and existing retail space. 2.2. Confirm business target market, customer demographic, style and desired ambience with client. 2.3. Present rendered visuals of proposed store facades. 2.4.Present fit-out plans and budget. 2.5. Design grid and free-flow plans to scale, and modify and adapt them to suit client briefs. 2.6. Take account of relevant standards, performance benchmarks and specifications. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Learning activities
Learning activities may inclued field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Learning activities may take place in a studio, workshop or classroom using industry-standard tools and resources
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include
class exercises to review discussions/ lectures
practical demonstrations
analysis/ critique of reading material
seminar presentations
lectures
design
guest lecture
group discussion
workshops
online research
independent project-based work
teacher directed group activities
site visits
tutorials
Out of class activities may include
blog/wiki discussions and participation
seminar presentations
design
guest lecture
group discussion
workshops
online research
independent project-based work
teacher directed group activities/projects
workshopping of student projects
Teaching Schedule
Week 1. Introduction, Design Process, Company Audit
Week 2. Directed learning
Week 3. Guest Speakers
Week 4. Branding, Materials, Resources
Week 5. What Is Light? Lighting 1
Week 6. Directed learning
Week 7. Markets, Image, Sustainability & Structure 1
Week 8. Presentations
Week 9. Pop up retail, Designers Toolkit
Week 10. Display lighting - Lighting 2, Lux levels exercise
Week 11. Senses Marketing - Music
Week 12. Lighting Types - Lighting 3, Structure 2
Week 13. Senses Marketing - Scent
Week 14. Presenting design Concepts Proposals *** STUDENT ADVISEMENT 1 *** Progress check
Week 15. Design Meeting
Week 16. Presentations - Pop Up Retail
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
- Brand Audit
- Pop-up shop design
- Store Front Design
- Vacant Site fit out
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
1. Brief 1 'Brand Audit'
You will research a brand relating to the Visual merchandising industry and report your findings to the team then design a merchandiser appropriate to the same brand.
2. Brief 2 'Display Lighting set-up"
You will plan and implement a lighting set up for a selected display ensuring that the merchandise is illuminated correctly and that all lighting fixtures are operating correctly and that the correct lamp types have been selected.
3. Brief 3 'Pop-up store'
You will explore the concept of 'pop-up' retail and design a pop-up retail kiosk for a given brand.
4. Brief 4 'Store front design'
Given a specific brand to work from, you will research the brand and target audience and develop an innovative shop front to suit.
5. Brief 5 'Vacant site'
Using a specified vacant retail space in the CBD you will design a suitable retail experience interior for a retail brand, selected from a limited list.
Assessment Matrix
The R.E.D. assesment matrix can be found via this link
https://lms.rmit.edu.au/webapps/blackboard/content/listContentEditable.jsp?content_id=_7200720_1&course_id=_338255_1&mode=reset
Course Overview: Access Course Overview