Course Title: Design and produce store plans and floor layouts

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: MKTG7856C

Course Title: Design and produce store plans and floor layouts

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

John Owe-Young john.owe-young@rmit.edu.au

Christine Wolter christine.wolter@rmit.edu.au

 

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

 

Course Description

In this unit you will develop the skills and knowledge required to apply knowledge of store design and fit-out to design, and present proposed floor plans and fit-outs for retail store settings.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER514 Design and produce store plans and floor layouts

Element:

  1. Produce free floor layouts.
  2. 1.1.Analyse and confirm planning brief according to client requirements.

    1.2.Design floor layouts to scale, indicating all components and how they interact with customers to create a total store image.

    1.3.Present plans, including analysis and rationale for layout, using both verbal and written reports.

    1.4.Ensure plans comply with relevant legislation and regulations.

Performance Criteria:

1. Analyse and confirm planning brief according to client

requirements.

2. Design floor layouts to scale, indicating all components  and how they interact with customers to create a total store

3. Present plans, including analysis and rationale for layout, using both verbal and written

4. Ensure plans comply with relevant legislation and regulations.

Element:

2. Design fit outs for new and existing retail spaces.
 

2.1.Measure on site and existing retail space.

2.2.Confirm business target market, customer demographic, style and desired ambience with client.

2.3.Present rendered visuals of proposed store facades.

2.4.Present fit-out plans and budget.

2.5.Design grid and free-flow plans to scale, and modify and adapt them to suit client briefs.

2.6.Take account of relevant standards, performance benchmarks and specifications.

Performance Criteria:

1. Measure on site and existing retail

2. Confirm business target market, customer demographic,  style and desired ambience  with

3. Present rendered visuals of proposed store 2.4.Present fit-out plans and budget.

4. Design grid and free-flow plans to scale, and modify and adapt them to suit client

5. Take account of relevant  standards, performance benchmarks and specifications.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities

Learning activities may include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Learning activities may take place in a studio, workshop or classroom using industry-standard tools and resources

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In-class activities may include

class exercises to review discussions/ lectures

practical demonstrations

analysis/ critique of reading material

seminar presentations

lectures

design

guest lecture

group discussion

workshops

online research

independent project-based work

teacher directed group activities

site visits

tutorials

 

 

Out of class activities may include

blog/wiki discussions and participation

seminar presentations

design

guest lecture

group discussion

workshops

online research

independent project-based work

teacher directed group activities/projects

work-shopping of student projects

 


Teaching Schedule

 

Sem 2

Week 1. Introduction,  Design Process, Pre training review

Week 2. Research, Company Audit

Week 3. Branding, 

Week 4. Materials,  Resources

Week 5. Company Audit

Week 6. Markets, Image,

Week 7. Sustainability & Structure 1

Week 8. Presentation 1 Company Audit

Week 9. Pop up retail

Week 10. Designers Toolkit

Week 11. Directed learning

Week 12. Senses Marketing 1 Scent

Week 13. Presenting design Concepts Proposals        *** STUDENT ADVISEMENT 1 ***   Progress check

Week 14. Design Meeting

Week 15. Design Meeting

Week 16. Presentation 2 KD Pop up

 

 

 

Sem 2

Week 1. The Store Front

Week 2. Creativity

Week 3. Design Meeting

Week 4. Senses Marketing 2 Music 

Week 5. Presentation 3 Store Front

Week 6. Directed learning

Week 7. Retail Store Fit-out Design

Week 8. Site Measure, Retail fit-out guide

Week 9. Display lighting - Lux levels layout exercise

Week 10. Fixture Layout  exercise

Week 11. Merchandise Layout  exercise

Week 12. Design meeting     *** STUDENT ADVISEMENT 2 *** 

Week 13. Presenting design Concepts Refresher

Week 14. Presentations - Vacant site brief

Week 15. Presentations - Vacant site brief

Week 16. Presentations - Vacant site brief

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.


Assessment tasks are:

  1. Brand Audit
  2. Pop-up shop design
  3. Store Front Design
  4. Vacant Site fit out

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

1. Brief 1 'Brand Audit'

You will research a brand relating to the Visual merchandising industry and report your findings to the team then design a merchandiser appropriate to the same brand.

 

2. Brief 2 'Pop-up store'

You will explore the concept of 'pop-up' retail and design a pop-up retail kiosk for a given brand. 

 

3. Brief 3 'Store front design'

Given a specific brand to work from, you will research the brand and target audience and develop an innovative shop front to suit.

 

4. Brief 4 'Vacant site'

Using a specified vacant retail space in the CBD you will conduct a site inspection and measure before designing a suitable retail experience interior for a retail brand, selected from a limited list.


Assessment Matrix

 ASSESSMENT MATRIX

 

 

Assessment Task

 

K.D. Merch

Pop-up shop

Window Lighting

Store front

Vacant Site

Elements/PCs

   Course 1/ Design & produce store plans & floor layouts

 

 

E:1 (PC 3)

 

1-3

1-3

 

1-3

1-3

E:2 (PC 6)

4, 6

1-6

 

1-6

1-6

   Required Knowledge - 9

1- 5, 7-9

1-4, 6, 9

3

1-9

1-9

   Required Skills - 8

 

1-7

1-7

1,3,4,6,7,8

1-8

1-8

   Critical aspects of evidence - 5

1,2,4,5

1,2,3,4,5

 

1-5

1-5

 

 

 

 

 

 

        

 

 

   Course 2/ Design merchandisers

 

 

K.D. Merch

Pop-up shop

Window Lighting

Store front

Vacant Site

E:1 (PC 3)

1-3

1-3

 

1-3

1-3

E:2 (PC 3)

1-3

1-3

 

1-3

1-3

E:3 (PC 2) 

1,2

1,2

 

1,2

1,2

   Required Knowledge - 9

1-5

1-3,5

5

1-5

1-5

   Required Skills - 8

 

1-3

1-3

2

1-3

1-3

   Critical aspects of evidence - 5

1-4

1-4

3

1,2

1-4

 

 

 

 

Other Information

Other Information

Attendance

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend

all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Use the following link to access the Student progress policy (http://www1.rmit.edu.au/policies/academicprogress)  webpage

Cover Sheet or Submission Declaration

You must complete a cover sheet or submission declaration (on Blackboard) for all work. By doing this you are acknowledging that you are aware of the plagiarism implications.

Use the following link for Cover sheet for submission of works (http://mams.rmit.edu.au/s1llva641yxuz.pdf)

 

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Use the following link for details on applying for Special consideration (http://www1.rmit.edu.au/browse;ID=qa5rg0fg3y5l1)

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.

If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time (http://mams.rmit.edu.au/seca86tti4g4z.pdf)

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self­management. For this reason, late work impacts on your overall grade for each assessment task.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.

Pick the following link for more information Academic Integrity (http://www1.rmit.edu.au/students/academic­integrity)

 

 

Course Overview: Access Course Overview