Course Title: Design and produce store plans and floor layouts
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: MKTG7856C
Course Title: Design and produce store plans and floor layouts
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe-Young john.owe-young@rmit.edu.au
Christine Wolter christine.wolter@rmit.edu.au
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to apply knowledge of store design and fit-out to design, and present proposed floor plans and fit-outs for retail store settings.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER514 Design and produce store plans and floor layouts |
Element: |
|
Performance Criteria: |
1. Analyse and confirm planning brief according to client requirements. 2. Design floor layouts to scale, indicating all components and how they interact with customers to create a total store 3. Present plans, including analysis and rationale for layout, using both verbal and written 4. Ensure plans comply with relevant legislation and regulations. |
Element: |
2. Design fit outs for new and existing retail spaces. 2.1.Measure on site and existing retail space. 2.2.Confirm business target market, customer demographic, style and desired ambience with client. 2.3.Present rendered visuals of proposed store facades. 2.4.Present fit-out plans and budget. 2.5.Design grid and free-flow plans to scale, and modify and adapt them to suit client briefs. 2.6.Take account of relevant standards, performance benchmarks and specifications. |
Performance Criteria: |
1. Measure on site and existing retail 2. Confirm business target market, customer demographic, style and desired ambience with 3. Present rendered visuals of proposed store 2.4.Present fit-out plans and budget. 4. Design grid and free-flow plans to scale, and modify and adapt them to suit client 5. Take account of relevant standards, performance benchmarks and specifications. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities
Learning activities may include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Learning activities may take place in a studio, workshop or classroom using industry-standard tools and resources
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In-class activities may include
class exercises to review discussions/ lectures
practical demonstrations
analysis/ critique of reading material
seminar presentations
lectures
design
guest lecture
group discussion
workshops
online research
independent project-based work
teacher directed group activities
site visits
tutorials
Out of class activities may include
blog/wiki discussions and participation
seminar presentations
design
guest lecture
group discussion
workshops
online research
independent project-based work
teacher directed group activities/projects
work-shopping of student projects
Teaching Schedule
Sem 2
Week 1. Introduction, Design Process, Pre training review
Week 2. Research, Company Audit
Week 3. Branding,
Week 4. Materials, Resources
Week 5. Company Audit
Week 6. Markets, Image,
Week 7. Sustainability & Structure 1
Week 8. Presentation 1 Company Audit
Week 9. Pop up retail
Week 10. Designers Toolkit
Week 11. Directed learning
Week 12. Senses Marketing 1 Scent
Week 13. Presenting design Concepts Proposals *** STUDENT ADVISEMENT 1 *** Progress check
Week 14. Design Meeting
Week 15. Design Meeting
Week 16. Presentation 2 KD Pop up
Sem 2
Week 1. The Store Front
Week 2. Creativity
Week 3. Design Meeting
Week 4. Senses Marketing 2 Music
Week 5. Presentation 3 Store Front
Week 6. Directed learning
Week 7. Retail Store Fit-out Design
Week 8. Site Measure, Retail fit-out guide
Week 9. Display lighting - Lux levels layout exercise
Week 10. Fixture Layout exercise
Week 11. Merchandise Layout exercise
Week 12. Design meeting *** STUDENT ADVISEMENT 2 ***
Week 13. Presenting design Concepts Refresher
Week 14. Presentations - Vacant site brief
Week 15. Presentations - Vacant site brief
Week 16. Presentations - Vacant site brief
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
- Brand Audit
- Pop-up shop design
- Store Front Design
- Vacant Site fit out
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
1. Brief 1 'Brand Audit'
You will research a brand relating to the Visual merchandising industry and report your findings to the team then design a merchandiser appropriate to the same brand.
2. Brief 2 'Pop-up store'
You will explore the concept of 'pop-up' retail and design a pop-up retail kiosk for a given brand.
3. Brief 3 'Store front design'
Given a specific brand to work from, you will research the brand and target audience and develop an innovative shop front to suit.
4. Brief 4 'Vacant site'
Using a specified vacant retail space in the CBD you will conduct a site inspection and measure before designing a suitable retail experience interior for a retail brand, selected from a limited list.
Assessment Matrix
ASSESSMENT MATRIX
Assessment Task |
|
K.D. Merch |
Pop-up shop |
Window Lighting |
Store front |
Vacant Site |
|
Elements/PCs | |||||||
Course 1/ Design & produce store plans & floor layouts |
|
|
|||||
E:1 (PC 3) |
|
1-3 |
1-3 |
|
1-3 |
1-3 |
|
E:2 (PC 6) |
4, 6 |
1-6 |
|
1-6 |
1-6 |
||
Required Knowledge - 9 |
1- 5, 7-9 |
1-4, 6, 9 |
3 |
1-9 |
1-9 |
||
|
Required Skills - 8
|
1-7 |
1-7 |
1,3,4,6,7,8 |
1-8 |
1-8 |
||
Critical aspects of evidence - 5 |
1,2,4,5 |
1,2,3,4,5 |
|
1-5 |
1-5 |
||
|
|
|
|
|
|
||
Course 2/ Design merchandisers |
|
|
K.D. Merch |
Pop-up shop |
Window Lighting |
Store front |
Vacant Site |
E:1 (PC 3) |
1-3 |
1-3 |
|
1-3 |
1-3 |
||
E:2 (PC 3) |
1-3 |
1-3 |
|
1-3 |
1-3 |
||
E:3 (PC 2) |
1,2 |
1,2 |
|
1,2 |
1,2 |
||
Required Knowledge - 9 |
1-5 |
1-3,5 |
5 |
1-5 |
1-5 |
||
|
Required Skills - 8
|
1-3 |
1-3 |
2 |
1-3 |
1-3 |
||
Critical aspects of evidence - 5 |
1-4 |
1-4 |
3 |
1,2 |
1-4 |
Other Information
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Cover Sheet or Submission Declaration
You must complete a cover sheet or submission declaration (on Blackboard) for all work. By doing this you are acknowledging that you are aware of the plagiarism implications.
Use the following link for Cover sheet for submission of works (http://mams.rmit.edu.au/s1llva641yxuz.pdf)
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Use the following link for details on applying for Special consideration (http://www1.rmit.edu.au/browse;ID=qa5rg0fg3y5l1)
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time (http://mams.rmit.edu.au/seca86tti4g4z.pdf)
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Selfmanagement. For this reason, late work impacts on your overall grade for each assessment task.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity (http://www1.rmit.edu.au/students/academicintegrity)
Course Overview: Access Course Overview