Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: MKTG7857C

Course Title: Style merchandise for photography

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Justin Compton

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Kylie Evans

Phone: 9925 4028



Justin Compton

Phone: 9925 4785


Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop the skills and knowledge required to apply knowledge of current design trends and principles of design work to source, prepare and arrange props and merchandise for photography, according to promotional briefs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER516 Style merchandise for photography


1. Work effectively as a stylist.

Performance Criteria:

1.1.Perform work with an emphasis on research, planning and forecasting.

1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.

1.3.Develop and maintain a stylist kit .


2. Collaborate with key creative and production personnel.

Performance Criteria:

2.1.Interpret promotional job brief .

2.2.Communicate effectively with creative and production team members and accept responsibility for own output.


3. Carry out steps in stylist planning.

Performance Criteria:

3.1.Document action plan and critical milestones and complete tasks according to timelines.

3.2.Identify and access a suitable worksite environment .


4. Manage props and merchandise for photographic assignments.

Performance Criteria:

4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments.

4.2.Hire props according to industry procedures where required.

4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.


5. Place merchandise and props for photographs.

Performance Criteria:

5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.

5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Required skills

  • communication and interpersonal skills to:
  • ask questions to identify and confirm requirements
  • collaborate effectively with team members through clear and direct communication
  • use and interpret non-verbal communication
  • use language and concepts appropriate to cultural differences
  • work in a team
  • creative thinking skills to apply design principles to the interpretation of client’s brief
  • literacy skills to document action plan and maintain an ongoing resource file
  • time-management skills to source and obtain props and materials to meet deadlines

Required knowledge

  • application and effects of light on colour in photography
  • contemporary design issues and trends relating to styling merchandise
  • copyright and intellectual property issues and legislation and their impact on design practice
  • photographic techniques and terminology
  • psychological and marketable characteristics of colour in visual merchandising
  • elements and principles of design


Teaching Schedule


Week 9

Introduction to Photo Styling
Research Exercise 1 through blackboard
Exercise 1 – Photo Styling Blogs
Re-cap on Guest Speaker

Week 10

Course Outline
Course Overview (ppt.)
BRIEF 1: Specific Resource Task
BRIEF 2: Photo Styling Workbook

Week 11

Stylist Kit, Lighting, Camera etc.
Key roles on photo shoot and attending job briefings
BRIEF 4: Studio Styling 1 (Studio Inc. Magazine)
Start writing data for Workbook(B2) for Photo-shoot (B4).

Week 12

BRIEF 4: Styling session in studio - ½ group 
Other ½ to work on BRIEF 1 and BRIEF 2

Week 13

BRIEF 4: Styling session in studio - ½ group 
Other ½ to work on BRIEF 1 and BRIEF 2

Week 14

BRIEF 1: Oral presentations in Class
BRIEF 5: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B5).

Week 15

BRIEF 5: Styling session in studio - ½ group

Other ½ to work on BRIEF 2

Week 16

BRIEF 5: Styling session in studio - ½ group 
Other ½ to work on BRIEF 2

2015     SEMESTER 3 

Week 1

Guest Speaker – being a stylist
Styling Specifics (ppt.)
Basic Styling necessities (ppt.)
Location shoots, styling to a brief, professional practice• 

Week 2

BRIEF 3: Resource File
BRIEF 6: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B6).

Week 3

BRIEF 6: Styling session in studio - ½ group 
Other ½ to work on BRIEF 2 and BRIEF 3

Week 4

BRIEF 6: Styling session in studio - ½ group 
Other ½ to work on BRIEF 2 and BRIEF 3

Week 5

Guest Speaker – food styling
BRIEF 7: Location Shoot 1 (Food)
Start writing data for Workbook(B2) for Photo-shoot (B7).

Week 6

Industry Visit – TBA

Week 7

Continue to work on BRIEF 7
Studio Available

Week 8

Guest Speaker – fashion stylist
BRIEF 8: Location Shoot 2 (Fashion)
Start writing data for Workbook(B2) for Photo-shoot (B8)

Week 9

Industry Visit – TBA

Week 10

Continue to work on BRIEF 8
Studio Available

Week 11

Guest Speaker – editorial styling
Brief 9: Location Shoot 3 (Magazine Project)
Start writing data for Workbook(B2) for Photo-shoot (B8)

Week 12

Continue to work on BRIEF 9
Studio Available

Week 13

Continue to work on BRIEF 9
Studio Available

Week 14

Styling Review
Revision for a Test
Studio Available

Week 15


Week 16

Studio Available
Collect Work

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
4 x photographic outcomes 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

  1. Photo Styling Blogs Week 10 (semester 1) C/NYC
  2. Specific Resource Task Week 13 (Semester 1) C/NYC
  3. Photo Styling Workbook Progress Check Week 16 (semester 2) C/NYC
  4. Resource File Week 11 (Semester 2) C/NYC
  5. Studio Styling 1 (Studio Inc. Magazine) Week 13 (Semester 1) C/NYC
  6. Studio Styling 2 (Cheese) Week 1 (Semester 2) 15%
  7. Studio Styling 3 (Free Choice) Week 5 (Semester 2) C/NYC
  8. Location Shoot 1 (Food) Week 10 (Semester 2) 25%
  9. Location Shoot 2 (Fashion) Week 12 (Semester 2) 25%

Location Shoot 3 (Magazine Project) Week 15 (Semester 2) 35%
Competency based assessment

You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

Assessment Grading: Your final level of assessment for this course will be graded as follows.
HD : High Distinction : 80 – 100
DI : Distinction 70 – 79
CR - Credit : 60 – 69
PA - Pass : 50 – 59
PX - Pass only
NN : Fail - 0 – 49
DNS : Did Not Submit all assignments for assessment.

Assessment Matrix;ID=9pp3ic9obks7 (unresolved)The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :;ID=kw02ylsd8z3n (unresolved)

Course Overview: Access Course Overview