Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG7857C
Course Title: Style merchandise for photography
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Justin Compton
Course Contact Phone: +61 3 9925 4819
Course Contact Email: justin.compton@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Justin Compton
Email: justin.compton@rmit.edu.au
Sue Robinson
Janelle Low
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop the skills and knowledge required to apply knowledge of current design trends and principles of design work to source, prepare and arrange props and merchandise for photography, according to promotional briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER516 Style merchandise for photography |
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Element: |
1. Work effectively as a stylist. |
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Performance Criteria: |
1.1.Perform work with an emphasis on research, planning and forecasting. 1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets. 1.3.Develop and maintain a stylist kit. |
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Element: |
2. Collaborate with key creative and production personnel. |
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Performance Criteria: |
2.1.Interpret promotional job brief. 2.2.Communicate effectively with creative and production team members and accept responsibility for own output. |
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Element: |
3. Carry out steps in stylist planning. |
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Performance Criteria: |
3.1.Document action plan and critical milestones and complete tasks according to timelines. 3.2.Identify and access a suitable worksite environment. |
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Element: |
4. Manage props and merchandise for photographic assignments. |
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Performance Criteria: |
4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments. 4.2.Hire props according to industry procedures where required. 4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments. |
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Element: |
5. Place merchandise and props for photographs. |
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Performance Criteria: |
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Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Required skills
- communication and interpersonal skills to:
- ask questions to identify and confirm requirements
- collaborate effectively with team members through clear and direct communication
- use and interpret non-verbal communication
- use language and concepts appropriate to cultural differences
- work in a team
- creative thinking skills to apply design principles to the interpretation of client’s brief
- literacy skills to document action plan and maintain an ongoing resource file
- time-management skills to source and obtain props and materials to meet deadlines
Required knowledge
- application and effects of light on colour in photography
- contemporary design issues and trends relating to styling merchandise
- copyright and intellectual property issues and legislation and their impact on design practice
- photographic techniques and terminology
- psychological and marketable characteristics of colour in visual merchandising
- elements and principles of design
Teaching Schedule
SEMESTER 2 2015
Week 9
Introduction to Photo Styling ( Course Outline)
Exercise 1 – Ad Agency Research
Exercise 2 - Specific Resource Task
Week 10
Exercise 3 Studio Styling 1 ( Magazine Cover)
Stylist Kit, Lighting, Camera etc
Week 11
Styling Session in Studio 1/2 group
Prep 1/2 group
Week 12
BRIEF 4: Styling session in studio - ½ group
Other ½ to work on BRIEF 1 and BRIEF 2
Week 13
BRIEF 4: Styling session in studio - ½ group
Other ½ to work on BRIEF 1 and BRIEF 2
Week 14
BRIEF 1: Oral presentations in Class
BRIEF 5: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B5).
Week 15
BRIEF 5: Styling session in studio - ½ group
Other ½ to work on BRIEF 2
Week 16
BRIEF 5: Styling session in studio - ½ group
Other ½ to work on BRIEF 2
2015 Stage 3 Team 2F
Week 1
• BRIEF 5 Location Shoot (Fashion)
• Develop concept
• Introduction
• Styling Specifics (ppt.)
• Basic Styling necessities (ppt.)
• Contact photographer
• Start writing data for Workbook and prep for Photo-shoot
Week 2
• Discuss Location & Concept in class
Week 3
• Work on Brief 5
Week 4
• Continue to work on Brief 5
Week 5
• BRIEF 6: Location Shoot 1 (Food)
• Brief 5 Due
• Brief 5 review in class
Week 6
• Discuss Concepts for Brief 6
• Continue to work on Brief 6
Week 7
• Continue to work on Brief 6
Week 8
• Continue to work on Brief 6
Week 9
• Brief 6 Due
• Review Brief 6 in class
• Present Brief 7 Free Choice 1&2
Week 10
Discuss Concepts for Brief 7 Part 1 & 2
• Continue to work on Brief 7 Part 1 & 2
Week 11
• Continue to work on Brief 7 Part 1 & 2
Week 12
• Continue to work on BRIEF 7 Part 1 & 2
Week 13
• Continue to work on BRIEF 7 Due
Week 14
• Continue to work on BRIEF 7 Part 2
Week 15
• BRIEF 7 Part 2 Due
Week 16
Tutorial Week
Learning Resources
Prescribed Texts
References
Other Resources
It is recommended that students research and use a variety of online resources such as stylist bogs etc. Magazines such as Inside Out, Vogue Living Belle, Frankie, Gourmet Traveller , Vogue, Harper’s Bazzar and other fashion and Interior decorating magazines are also very useful.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
4 x photographic outcomes
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
- Specific Resource Task Week 13 (Stage 2) C/NY
- Studio Styling 1 (Studio Inc. Magazine) Week 13 (Stage 2) C/NYC
- Studio Styling 2 (Cheese) Week 1 (Stage 2)
- Fashion Week 5 Stage 3
- Food Week 9 Stage 3
- Free Choice 1 & 2 week 13 & 15 Stage 3
Competency based assessment
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
Assessment Grading: Your final level of assessment for this course will be graded as follows.
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Asssessment
.
Assessment Matrix
www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
Extension form link – Application for extension of time
On Time Submission and Impact of Late Submission
mit.edu.au/students/specialconsiderations/online
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)
Course Overview: Access Course Overview