Course Title: Develop digital imaging skills

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: VART6332C

Course Title: Develop digital imaging skills

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Ben Mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email: ben.mastwyk@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to use basic techniques to work with digital images.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDIG201A Develop digital imaging skills

Element:

1. Prepare digital imaging resources
 

Performance Criteria:

1.1 Identify and obtain digital imaging tools, equipment and materials

1.2 Prepare tools, equipment and materials according to workplace procedures and safety requirements

1.3 Set up a safe work space with guidance from key people

Element:

2. Use and test digital imaging techniques
 

Performance Criteria:

2.1 View a range of digital images in different styles and discuss with others how effects are achieved

2.2 Match potential techniques to the ideas for the work with the assistance of key people

2.3 Test nominated techniques to determine the effects they achieve

2.4 Safely use selected techniques to produce digital images

2.5 Calculate correct quantities of materials required and minimise waste where possible

2.6 Clean and store tools, equipment and materials according to safety requirements and specific needs of different items

Element:

3. Make plans to develop skills
 

Performance Criteria:


1.1 Identify and obtain digital imaging tools, equipment and materials

1.2 Prepare tools, equipment and materials according to workplace procedures and safety requirements

1.3 Set up a safe work space with guidance from key people

 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

In class activities will include:
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• class exercises to review discussions/lectures
• ‘workshopping’ of student projects

Out of class activities will include:
• online research
• independent project based work
 


Teaching Schedule

SEMESTER 1

 


WEEK
Class Content
1
Illustrator Essentials review
Prepare Visual Identity for Review

2
Introduce Photography Workbook Brief
Introduction to InDesign for presentation
Prep art for Retail Brands vinyl
Review Visual Identities. Look at business cards

3
Cut Vinyl for Retail Brand
Continue Photography Manual
Refresh Visual Identity

4
Produce Presentation Template for Screen & Print
Apply Title block and Visual ID
Bring all new VM images next week

5
Photography Manual Layout
Add new images to Photo Archive
Present Visual ID

6
Introduce Communication Pack Brief
Prepare Venue & Theming presentation for submission

7
Prepare Photography Workbook for submission
Venue & Theming Presentation Due (EVENTS)
Photography presentation DUE

8
Submit Photography Manual
Discuss Printing Options

9
Communication Pack - prepare all print materials for review
Image Editing _Photoshop
Focus on Resumes
Create LinkedIn Profile

10
Communication Pack - Printed Draft Review

11
Submit Business Cards for Print

12
Set up Wix Site
Prepare Magazine Cover

13
Magazine Cover due

14
Website Review

15
Prepare Communications Pack for Submission

16
Submit Communications Pack

 

SEMESTER 2
1
Task 1: Illustrator Test
~~~~~~~~~~break~~~~~~~~~~~~
Task 2: MAJOR ASSESSMENT: Industry Portfolio & Website - Intro
Folio Research Session. Initial folio proposal (online form & mood board in Illustrator or pinterest) digitalvm.wordpress.com/2014/08/20/folio-survey/
2
discuss early folio concepts
Fill out form (use phones?)
~~~~~~~~~~break~~~~~~~~~~~~
Debrief & discuss Career Pack. Will you refresh your Visual Identity?
Task 3: intro Multi Coloured Vinyl. Create vector art for multicoloured vinyl
Bring all potential folio works next week
include drawings, digital works, personal projects and artworks
3
Create / update digital Image Archive (locally on machine & Google Drive)
Cut multicoloured vinyl and apply
Folio Research cont...
4
Review Visual Identity
Folio Research
Prepare initial Folio proposal
5
Present Folio proposal (Complete online. Include mood board) Discussion
Break
Task 4: intro VM Manual Brief (Aligns with VMP Brief)
InDesign Refresher - Create VM Manual rough layout
6
Last opportunity to Resubmit Visual Identity
Break
InDesign Refresher 2 - Create initial Folio layout
7
Prepare & Present initial Folio layout in InDesign (on screen)
Prepare VM Manual for draft print
8
VM Manual B&W DRAFT DUE (PRINTED) to submit for VMP
break
Demo: Photoshop Retouching
Folio cont...
9
Demo: Photoshop Tonal & Colour Correction
Folio cont...
10
Present Folio B&W DRAFT print
SUBMIT CORRECTED IMAGES. ASSESS FOR CAPTURE IMAGES-C/NYC?
11
Finalize folio design & prepare for print
Develop Web Site
12
Submit Folios for Print
Finalize VM Manual & prepare for print
13
Print & Submit VM Manual
Website Review
14
**final freakout**
15
~~calm before the storm~~
16
FINAL FOLIO REVIEWS- NO CLASS
Book an appointment time to present Print folio, Website & PDF


Learning Resources

Prescribed Texts


References

http://benvmvm.wordpress.com/


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
2 x Major projects 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

SEMESTER 1

 

1. Produce a multi-page presentation
(Photography Manual)
Use Adobe InDesign to create a professional and effective multi-page presentation.
Output for Print and Digital presentation.

Presentation should have a consistent, professional style. Utilise InDesign features such as Paragraph Styles and Master Pages to help with consistency.
Choose at least one key piece of reference material for design & layout inspiration.
See issuu.com or other sources.

Refer to Photography Manual brief for required content.
Submission
Produce a printed, bound A4 booklet for submission to Photography
Export a good quality, small filesize PDF as instructed at digitalvm.wordpress.com/tag/pdf and upload to blackboard

 

 


2. Communication Pack. MAJOR PROJECT
In Stage One you created a personal visual identity and practiced applying it to a range of stationary. In this project we look at refreshing this identity and applying it to a full range of communication collateral. Your visual identity or branding should remain consistent across your materials and create an overarching brand experience. Branding should be consistent and appropriately applied to the following materials:


~~Print~~
1. Business Card
Produce a printed Business Card with contact details.
2. Resume & Cover Letter
Produce a professionally formatted Resume and Cover Letter. Leave plenty of negative space for HR to write notes.
3. Mini Folio (lookbook, work samples)
Produce a printed mini folio / lookbook / sample card. This may take the form of a small booklet, flyer, postcard or swatch-book. This is a chance to be creative with format so make yourself a paper mockup and experiment. Be sure to include a minimum of 5 pieces of work and your contact info.
4. The Package (envelope, and packing experience)
Choose an envelope (or other mailable packaging) that suitably holds all your materials and reinforces your brand experience. Consider colour, format, material and printing.


~~Digital~~
1. Website
Using the Wix online web builder (or similar software) produce a professional website including:
samples of your work
an “about me” page (with photo)
a contact page. DO NOT post your phone number or email address.
Use a contact form for security purposes

Things to consider:
Site must be branded to match all other communication materials
Do not leave any generic content or links on your site.
Purchasing a custom domain name (ie yournamevm.com) can really add to the professionalism of your communication pack.
This can be redirected to point to your wix or other site. You DO NOT need to purchase the Pro version of wix to do this. Namecheap.com is a great option for domain purchase and setup as it allows you to create an a custom email address at no extra cost.
2. Social Media
Your website should link through to at least one active social media service. Your branding should likewise be applied here
3. Email Signature
Create a graphic email signature and set apply it to your gmail account

Submission
Print and package all printed materials as you would deliver to a potential mentor, employer or client.
Send an email with signature and attached digital folio as a PDF. The PDF should be no larger than 5MB.
Submit your weblink via the supplied webform
Assessment
All pieces should be produced to a professional standard and ready to present to industry.
You will be assessed on the level of professional presentation and quality of your content and formatting.

Business Card
CV & Cover Letter
Mini Folio
Online Presence
Package
TOTAL
/20%
/20%
/20%
/20%
/20%
/100%

 

SEMESTER 2

TASK 2: Produce an Industry Portfolio & Website
Major Assessment

This semester you are required to create an industry portfolio.
To be competent in this course you are required to complete the following:
A physical portfolio
An online portfolio
Your folio should include:
20 unique pieces of work
Descriptive captions for images
Requirements:
All images should be of suitable resolution and corrected for good tone and colour and cropped and retouched to best present the content
Layout should be consistent with care taken to ensure spacing is even and graphic elements are appropriate and consistent
Order of work should be carefully considered and have a sense of continuity. Be sure to open and close the folio with particularly strong pieces of work.
Collaborative works must either state that they are collaborations or credit other creators involved.
Print Folio
Should be presented in a manner that is professional and appropriate for the industries you wish to approach.
Online Folio
Should include contact information and a brief “about me” section.
Submission
Your folio will be assessed during a formal 15 minute review session.
You will need to present:
a completed printed folio
a PDF of your folio
a link to your online folio
Assessment
Your folio will be assessed on the following areas:
Quality of imagery
Quality of layout
Quality of presentation
Online Presence

And based on the following criteria

Investigation
Research and Analysis of client needs.
Evidence of planning and research into topics associated with the brief.
Weight 25.00%

Design
Develop and refine design ideas
Evidence of design process and evaluation of information and refinement of ideas.
Evidence of conceptual considerations in relation to store front design with customer interaction considered.
Weight 25.00%

Production
Produce Documentation
Demonstration of technical expertise in production of all documentation for client consideration.
Weight 25.00%

Presentation
Professional Practice
Employability Skills
Demonstration of brief analysis and self-assessment.
Professional conduct, team contributions, punctuality and deadlines achieved.
Weight 25.00%


Assessment Matrix

 

Assessment Task

Task 1: Illustrator Test

Task 2: MAJOR ASSESSMENT: Industry Portfolio & Website

Task 3: Multi Coloured Vinyl

Task 4: VM Manual Brief

Elements/PCs

Develop digital imaging skills

E:1 (PC 3)

1-3

1-3

1-3

1-3

E:2 (PC 5)

3-5

1-5

3-5

1-5

E:3 (PC 2)

1-2

1-2

1-2

1-2

  Required Knowledge - 9

    

  Required Skills - 8

    

  Critical aspects of evidence - 5

    

Assessment Task

Task 1: Illustrator Test

Task 2: MAJOR ASSESSMENT: Industry Portfolio & Website

Task 3: Multi Coloured Vinyl

Task 4: VM Manual Brief

Elements/PCs

Capture images in response to a brief

E:1 (PC 3)

 

1-3

 

1-3

E:2 (PC 4)

    

E:3 (PC 6)

 

3-6

 

3-6

E:4 (PC 4)

    

  Required Knowledge - 9

    

  Required Skills - 8

    

  Critical aspects of evidence - 5

    

 

Other Information

 

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

 

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)

Course Overview: Access Course Overview