Course Title: Promote products and services

Part A: Course Overview

Program: C5329 Diploma of Product Design

Course Title: Promote products and services

Portfolio: DSC Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7858C

City Campus

TAFE

320T Architecture & Design

Face-to-Face

Term2 2015,
Term1 2016,
Term1 2017

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email: robin.blood@rmit.edu.au



Course Description

This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences

Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil



National Competency Codes and Titles

National Element Code & Title:

BSBMKG413A Promote products and services

Elements:

1. Plan promotional activities

2. Coordinate promotional activities

3. Review and report on promotional activities


Learning Outcomes

At the end of this course you will be to:

1. Design and deliver promotional presentations
2. Evaluate promotional impacts
3. Present and advocate promotional strategies specific to an
organisation
4. Assess and report on customer satisfaction


Overview of Assessment

Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

•direct observation of the candidate promoting products and services to customers

•oral or written questions to determine product knowledge

•case studies to test knowledge of appropriate products and services for different contexts, customers and situations

•role plays in which the candidate demonstrates up-selling techniques

•projects to promotional ideas or suggestions for a particular product or service

•project to research customer preferences for a particular enterprise or context

•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf