Course Title: Analyse consumer behaviour for specific markets

Part A: Course Overview

Program: C5329 Diploma of Product Design

Course Title: Analyse consumer behaviour for specific markets

Portfolio: DSC Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7859C

City Campus

TAFE

320T Architecture & Design

Face-to-Face

Term1 2015,
Term2 2015,
Term1 2016,
Term1 2017

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email: robin.blood@rmit.edu.au



Course Description

This unit applies to individuals working in a marketing team who need to analyse consumer behaviour to examine the factors that impact on decisions to purchase products or services. Having thoroughly analysed consumer attitudes and behaviour, recommendations can be made on marketing strategies to increase consumption of the product or service being marketed.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG402B Analyse consumer behaviour for specific markets

Elements:

1. Confirm product or service market

2. Assess the reasons for existing levels of consumer interest

3. Recommend a focus of appeal for marketing strategies for a product or service


Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
 

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf