Course Title: Design and produce a commercial product from a brief

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP6337

Course Title: Design and produce a commercial product from a brief

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Kevin Lewis

Robin Blood

Nominal Hours: 195

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to design and produce a commercial product from a brief through the exploration and application of a range of advanced techniques and materials. It is a specialisation unit and refers to a specific art form.
This unit is informed by and goes beyond the scope of the following nationally endorsed unit/s of competency CUVDES05A Interpret and respond to a brief in terms of complexity of skill requirement, use of techniques and sophistication of representation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU21024 Design and produce a commercial product from a brief


1. Analyse the product design brief

Performance Criteria:

1.1 Interpret the specifications of the brief correctly

1.2 Establish and clarify the user or client for the proposed product to inform decisions

1.3 Identify and clarify specifications, parameters or constraints
of the brief in consultation with relevant colleagues

1.4 Establish criteria for selecting appropriate design solutions for the design problem


2. Research relevant technology and background information

Performance Criteria:

2.1 Source and evaluate information pertinent to the brief

2.2 Discuss research with relevant colleagues to develop an understanding of the brief

2.3 Use research information to assist with initiating ideas


3. Develop a range of innovative solutions to design problem

Performance Criteria:

3.1 Use idea generation techniques to create a number of possible design options to meet design brief requirements

3.2 Refine design options based upon criteria developed to meet the parameters of the brief

3.3 Determine a range of innovative solutions consistent with the parameters of the brief addressing commercial needs and market opportunities


4. Develop design proposal

Performance Criteria:

4.1 Prepare a design proposal representing the design vision

4.2 Select approach to work which meets established criteria

4.3 Produce visual interpretations of design

4.4 Prepare a range of written and visual support materials to contribute to final presentation



5. Plan design process

Performance Criteria:

5.1 Identify all components required to produce design solution
5.2 Assess technical requirements associated with production using specified guidelines
5.3 Assess specific resource requirements which arise from the use of techniques and experimental approaches
5.4 Identify and consult with any support services required for the production of the work
5.5 Develop and document design project plan consistent with the design solution
5.6 Organise and maintain workspace and resource requirements in accordance with safety and other workplace requirements
5.7 Research and evaluate costs and potential sources of supply of resources and other constraints which may impact on work


6. Communicate with others to produce visuals

Performance Criteria:

6.1 Agree on the communication process and the frequency of communication with the client and relevant other people and groups

6.2 Explore and discuss with client and relevant other people and groups a variety of forms for visual interpretation

6.3 Produce visual interpretations of design

6.4 Prepare a range of written and visual support materials to contribute to final presentation


7. Provide visual concepts to client

Performance Criteria:

7.1 Present product design and explain concepts for work to client including rationale for any changes

7.2 Respond to feedback and make changes as required

7.3 Agree on concept for work which complies with the brief


8. Realise product design

Performance Criteria:

8.1 Develop the design solution using devices, tools, techniques and materials selected from own research and experience to meet conceptual vision

8.2 Evaluate and respond to the potential for changes of methodologies and techniques to meet the design solution

8.3 Refine the design solution to address commercial constraints identified while developing the design

8.4 Use safe working practices throughout the realisation of the design solution

8.5 Prepare final presentation and documentation to accompany final design

8.6 Develop specifications to ensure that the quality of work meets requirements

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements

Details of Learning Activities

Learning activities will take place in a studio / workshop / class room using industry standard resources. You will complete exercises and industry relevant projects. You will also be required to undertake independent study  to complete assignments outside class time.

In class activities may include:
• Presentations and demonstration
• teacher directed group activities/projects with individual input from students 
• class exercises to practice and develop skills
• Analysis/critique of relevant material
• Student presentations with Teacher and Peer feedback and review
• Personal class time to discuss and develop own work for assessment/presentation 

Out of class activities may include:
• practical work on projects
• investigation and research
• preparing of work for presentations
• project work
• independent research
• online research
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.

Teaching Schedule

Your weekly learning schedule will be published on your blackboard online course portal

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Assessment tasks will be published on your blackboard online course portal

Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.

Please note

The assessment matrix for the assessment task will be published on your blackboard online course portal

Other Information


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Feedback will be given on all assessment tasks.


RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration policy (late submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Please note
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and student progression.

Course Overview: Access Course Overview