Course Title: Design and produce a range of commercial products from a brief to meet market opportunities

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: GRAP6338

Course Title: Design and produce a range of commercial products from a brief to meet market opportunities

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Robin Blood, Kevin Lewis, Mark Watson

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to design and produce a range of commercial products from a given brief to meet market opportunities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU21025 Design and produce a range of commercial products from a brief to meet market opportunities


1. Undertake research to establish demand and design requirements

Performance Criteria:

1.1 Identify primary market segmentations
1.2 Establish basic elements of product range.
1.3 Liaise with relevant colleagues in relation to related research activities
1.4 Assess potential for additional related products.


2. Interpret the design brief

Performance Criteria:

2.1 Identify key elements of the design brief
2.2 Produce check list of key requirements to enable the designer to develop criteria against which possible design solutions evaluated.
2.3 Consider financial cost and environmental impact of design
2.4 Research intellectual property, moral rights and copyright requirements with relation to the design brief’s requirements
2.5 Clarify with the client the designer understanding of the requirements for the product’s range and refine details which may have been misinterpreted.


3. Develop a number of innovative solutions to design brief requirements

Performance Criteria:

3.1 Create a number of possible design solutions to meet design brief requirements.
3.2 Establish criteria for selecting devices, techniques, tools and materials required to produce a feasible design solution
3.3 Refine design solutions based on developed criteria and ongoing experimentation and discussion with colleagues and client


4. Develop a number of product range solutions

Performance Criteria:

4.1 Investigate different product parameters to cater for varying market segments within the same product group
4.2 Establish parameters to select range options to meet varying market segment’s requirements.
4.3 Develop a range of products from the proposed design solution


5. Prepare design proposal

Performance Criteria:

5.1 Prepare a design proposal representing the design vision
5.2 Produce visual interpretations of design(s)
5.3 Prepare a range of written and visual support materials to contribute to final presentation


6. Plan design process

Performance Criteria:

6.1 Identify all components and technical requirements required to produce design solutions
6.2 Assess specific resource requirements

6.3 Identify and consult with any ancillary services required for the production of the range.
6.4 Develop documented design project plan consistent with the design solutions



7. Present visual concepts to client

Performance Criteria:

7.1 Present product designs and explain project plan and concepts to client
7.2 Respond to feedback and make changes as required
7.3 Confirm adjusted concept and project plan with client


8. Realise product design to meet specified need

Performance Criteria:

8.1 Undertake the design solution using devices, tools, techniques and materials identified in project plan
8.2 Maintain ongoing improvement techniques to respond to necessary changes in technical production
8.3 Refine the design solution based on ongoing experiences with the production of work
8.4 Use safe working practices throughout the production of the design solutions
8.5 Prepare final designs and accompanying documentation
8.6 Develop specifications to ensure that the quality of work meets requirements

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements

Details of Learning Activities

Learning activities will take place in a studio/workshop/class room using industry standard resources. You will complete exercises and industry relevant projects. You will also be required to undertake independent study  to complete assignments outside class time.

In class activities may include:
• Presentations and demonstration
• teacher directed group activities/projects with individual input from students 
• class exercises to practice and develop skills
• Analysis/critique of relevant material
• Student presentations with Teacher and Peer feedback and review
• Personal class time to discuss and develop own work for assessment/presentation 

Out of class activities may include:
• practical work on projects
• investigation and research
• preparing of work for presentations
• project work
• independent research
• online research
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.

Teaching Schedule

WeekClass Content - PD3Class Content - Materials Technology                                                                                                                                               Learning elements
1Introduction to course:
  • Learning outcomes - what you are going to learn in this class
  • Learning plan - weekly timetable of classes
  • Assessment criteria - Rubrics
  • Course requirements - expectations of student engagement in learning and assessment
  • Consultation framework - how and when your teacher will give you feedback on how you are going.

Set Camera design project

Disassembly and discussion exercise.  Why are specific materials used,

for what function(s) and by what process? 

2Continue Camera design projectProject 1 Disassembly Project. 1,2,6
3Continue Camera design projectProject 1 Disassembly Project. 2,3,4,5,8
4Camera design project due.  Set Reece Bathroom Innovation Award ProjectMaterials Technology 7, 1,2,6
5Continue Reece Bathroom Innovation Award ProjectMaterials Technology 2,3,
6Continue Reece Bathroom Innovation Award ProjectMaterials Technology All
7Continue Reece Bathroom Innovation Award ProjectPlastic parts and design technology All
8Continue Reece Bathroom Innovation Award ProjectPlastic parts and design technology 5
 Easter Break 2nd April - 10th April  
9Continue Reece Bathroom Innovation Award ProjectPlastic parts and design technology All
10Continue Reece Bathroom Innovation Award ProjectDisassembly Project 3.All
11Continue Reece Bathroom Innovation Award ProjectDisassembly Project 3.All
12Reece Bathroom Innovation Award Project due.  Set Plastic Parts Design ProjectMaterials TechnologyAll
13Continue with Plastic Parts Design ProjectMaterials TechnologyAll
14Continue with Plastic Parts Design ProjectMaterials TechnologyAll
15Continue with Plastic Parts Design ProjectMaterials TechnologyAll
16Student Assessment and presentations All
 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.   

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks


To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

 Due to technical difficulties this section cannot be completed at this time.  These are available from the course on your online Blackboard portal.

Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course on your online Blackboard portal.

Other Information


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Feedback will be given on all assessment tasks.


RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration policy (late submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Please note
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and student progression.

Course Overview: Access Course Overview