Course Title: Develop graphic designs for packaging

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP6340C

Course Title: Develop graphic designs for packaging

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kevin Lewis

kevin.lewis@rmit.edu.au

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a sound understanding of the particular factors that apply to packaging.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD606A Develop graphic designs for packaging

Element:

1. Interpret creative briefs

Performance Criteria:

1.1 Analyse creative briefs in terms of key communication objectives
1.2 Develop an understanding of the broader context for the packaging design work
1.3 Develop shared understandings of packaging design requirements with relevant people
1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements
1.5 Identify and obtain all specific information required to support the design process

Element:

2. Evaluate packaging design considerations and constraints

Performance Criteria:

2.1 Consider current and emerging packaging trends and ideas and their impact on the project
2.2 Consider the ways that customers engage with packaging in the relevant context
2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed
2.4 Identify the particular production factors that impact on the creation of graphic designs for packaging
2.5 Evaluate key sustainability issues for incorporation into design
2.6 Assess and respond to regulatory requirements that affect packaging design, including OHS issues

Element:

3. Generate and assess ideas

Performance Criteria:

3.1 Identify and source references to support the design process
3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials
3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package
3.4 Maximise contributions of others through collaboration on ideas as required
3.5 Reflect on ideas for technical, creative and budgetary implications
3.6 Refine and select approaches that best balance the overall needs of the brief

Element:

4. Create packaging designs

Performance Criteria:

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account
4.2 Realise designs from initial ideas  by working confidently with the elements and principles of design and taking account of production factors
4.3 Combine conceptual and technical expertise
4.4 Engage in an ongoing process of testing, creative collaboration and refinement during the design process
4.5 Engage with other experts on relevant technical, legal and business requirements

Element:

5. Finalise designs for packaging

Performance Criteria:

5.1 Negotiate and agree to modifications and amend designs as required
5.2 Develop accurate and comprehensive documentation to support the production process
5.3 Present final designs and documentation to relevant personnel and confirm

Element:

6. Evaluate design work and process

Performance Criteria:

6.1 Evaluate completed design in terms of its success in meeting objectives
6.2 Assess the work against other creative, technical and business considerations
6.3 Analyse and evaluate feedback from client and others
6.4 Reflect on own role in design process and note areas for future improvement
6.5 Develop strategies for further development of own skills

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements


Details of Learning Activities

Learning activities will take place in a studio/workshop/CAD room/class room using industry standard resources. You will complete exercises and industry relevant projects. You will also be required to undertake independent study  to complete assignments outside class time.

In class activities may include:
• Presentations and demonstration
• teacher directed group activities/projects with individual input from students 
• class exercises to practice and develop skills
• Analysis/critique of relevant material
• Student presentations with Teacher and Peer feedback and review
• Personal class time to discuss and develop own work for assessment/presentation 


Out of class activities may include:
• practical work on projects
• investigation and research
• preparing of work for presentations
• project work
• independent research
• online research
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.


Teaching Schedule

Week Class Content Learning elements
1 Introduction to course:
  • Learning outcomes - what you are going to learn in this class
  • Learning plan - weekly timetable of classes
  • Assessment criteria - Rubrics
  • Course requirements - expectations of student engagement in learning and assessment
  • Consultation framework - how and when your teacher will give you feedback on how you are going.
  All
2  Analyse brief  1
3  Overview of Packaging Design  1
4  Discussion on packaging design requirements  1
5  Time and cost constraints  1
6  Packaging trends  2
7  User experience and packaging design  2
8  Display and distribution  2
9  Production factors OH&S  2
10  Sustainability & Materials  2
11  Model making 3 D  3
12  Build prototypes  3, 4
13  Review Design  3, 5, 6
14  Finalise Design  5, 6
15  Final Design  6
16 Student Assessment and presentations  
  Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.   


Learning Resources

Prescribed Texts


References


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
 

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf


Assessment Tasks

To demonstrate competency in this course, you will need to complete all assessments to a satisfactory standard. You will receive feedback on all assessment. Assessment Task details are available in Blackboard,

 


Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course on your online Blackboard portal.

Other Information

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Feedback will be given on all assessment tasks.


Plagiarism

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.


Special consideration policy (late submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
 

Please note
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and student progression.

Course Overview: Access Course Overview