Course Title: Establish the design brief

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP9430C

Course Title: Establish the design brief

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Malcom Thomas

Nominal Hours: 36

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit specifies the skills and knowledge required to establish the objectives of a design brief and determine direction for the concepts and solutions which may result from the design process.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMFFDT4007A Establish the design brief


1. Collect information for the design brief

Performance Criteria:

1.1. Applicable OHS, legislative and organisational requirements relevant to developing a design brief are verified and complied with
1.2. Client requirements and desires for final product are obtained reviewed, confirmed and clarified
1.3. Communication with others is established and maintained
1.4. Problems or underlying factors to be addressed by the design brief are verified
1.5. Requirements for the design brief are prioritised


2. Conduct research for the design

Performance Criteria:

2.1. Areas for research are identified
2.2. Impacts of cultural, social and economic issues and influences and trends are identified and analysed
2.3. Ergonomic and anthropometric issues and influences are identified and analysed
2.4. Environmental issues are identified and analysed
2.5. Other relevant information is assessed and used to guide research
2.6. Design influences are prioritised for relevancy to design brief
2.7. Collected information is documented


3. Analyse and confirm design brief

Performance Criteria:

3.1. Design requirements are translated in a manner which is clear and concise
3.2. Factors affecting the outcome of the project are documented
3.3. Criteria for assessing and evaluating design concepts are determined
3.4. Final design brief outlining all the requirements is compiled, produced and refined with the client

Learning Outcomes

This unit supports the attainment of skills and knowledge required for establishing the objectives and key direction of a design brief where the brief has been, received from a client or is developed by the designer in response to a design challenge.

This unit covers employability skills in teamwork, problem solving and communication skills to interpret design requirements. Initiative and enterprise and self management skills are required to ensure completeness of information and process information to determine brief requirements.


Details of Learning Activities

Learning activities will take place in a studio/workshop/class room using industry standard resources. You will complete exercises and industry relevant projects. You will also be required to undertake independent study  to complete assignments outside class time.

In class activities may include:
• Presentations and demonstration
• teacher directed group activities/projects with individual input from students 
• class exercises to practice and develop skills
• Analysis/critique of relevant material
• Student presentations with Teacher and Peer feedback and review
• Personal class time to discuss and develop own work for assessment/presentation 

Out of class activities may include:
• practical work on projects
• investigation and research
• preparing of work for presentations
• project work
• independent research
• online research
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.

Teaching Schedule

These are available from the course on your online Blackboard portal.

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.

Overview of Assessment

Effectively establish requirements for the creative direction of a design brief

Collect and analyse the implications of information relating to the design brief

Effectively establish criteria for the intended solutions to meet the requirements of the design brief

Comply with legislation, regulations, standards, codes of practice and established safe practices and procedures for developing a design brief

Communicate effectively and work safely with others in the work area

Assessment Tasks

To demonstrate competency in this course, you will need to complete assessment tasks to a satisfactory standard. You will receive feedback on all assessment.

These are available from the course on your online Blackboard portal. 

Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course on your online Blackboard portal.

Other Information

Academic Progress:
At the end of each academic period individual student progress will be reviewed by the Student Academic Progress Review Committee and students will be advised of their eligibility for progression.

Student Charter:
The Student Charter, in association with the University’s statutes and law, indicates what the University and its students can expect from each other. The University’s mission is to create and disseminate knowledge to meet the needs of industry and the community and to foster in students the skills and passion to contribute to and engage with the world.

Student Responsibilities:
In undertaking this course students are required to be responsible for:
•The time management of the course work in order to complete all work requirements satisfactorily and on time.
•RMIT encourages students to attend all scheduled classes to optimise academic success.
•To ascertain what content or assessment has been missed, and gather the information prior to next class.
•To be proactive in mastering the academic material of the course by challenging, questioning and extending course outcomes.
•To be responsible for the maintenance of a non-disruptive and scholastic attitude in the learning environment.

See RMIT Academic progress information, responsibilities and support for current students:;ID=nzasms4pljer (unresolved)

Extension of Time for Submission of Assessable work Procedure:
Students must refer to the RMIT policy for eligibility and procedures. (unresolved)

Equitable Assessment:
Students must refer to the RMIT policy for eligibility and procedures.;ID=id0959jyz9mx (unresolved)

Students must refer to the RMIT policy for eligibility and procedures.;ID=g43abm17hc9w (unresolved)

Assessment Principles:
Final assessment decisions can be reviewed and or appealed.

See RMIT Assessment Policies:

Employability skills:
Employability skills describe non-technical skills and competencies that are an important part of
effective and successful participation in the workplace.

The following Employability Skills are an inherent part of this course:
Communication, Teamwork, Problem solving, Initiative and enterprise, Planning and organising,
Self management, Learning and Technology.

Refer to the RMIT policy on plagiarism which is reference under Academic Integrity at RMIT;ID=kw02ylsd8z3n;STATUS=A?QRY=Plagiarism%20-% (unresolved)


Course Overview: Access Course Overview