Course Title: Promote products and services

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: MKTG7858C

Course Title: Promote products and services

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Robin Blood

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG413A Promote products and services


1. Plan promotional activities

Performance Criteria:

1.1. Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2. Plan and schedule promotional activities according to the marketing needs of the organisation
1.3. Determine overall promotional objectives in consultation with designated individuals and groups
1.4. Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources
1.5. Develop action plans to provide details of products and services being promoted


2. Coordinate promotional activities

Performance Criteria:

2.1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2. Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3. Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4. Use networks to assist in the implementation of promotional activities


3. Review and report on promotional activities

Performance Criteria:

3.1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2. Assess effectiveness of planning processes to identify possible improvements in future activities
3.3. Collect feedback and provide to personnel and agencies involved in promotional activity
3.4. Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Learning Outcomes

At the end of this course you will be to:

1. Design and deliver promotional presentations
2. Evaluate promotional impacts
3. Present and advocate promotional strategies specific to an
4. Assess and report on customer satisfaction

Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete assessments and industry style projects. You will also be required to undertake independent study. Reference mode of delivery for this course is face-to-face. In class activities will include: • class assessments to review discussions/lectures • practical demonstrations • lectures • online activities • projects • peer learning • class presentations • group discussion • online research • independent project based work • teacher directed group activities/projects • studio practice • other activities as decided by teaching staff Out of class activities will include: • online activities • research • independent project based work • teacher directed group projects • other activities as decided by teaching staff, self directed learning • online research

Teaching Schedule

Please refer to Blackboard for the Teaching Schedule for this course

Learning Resources

Prescribed Texts


Other Resources

Please refer to Blackboard for resources relevant to this course

Overview of Assessment

Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

•direct observation of the candidate promoting products and services to customers

•oral or written questions to determine product knowledge

•case studies to test knowledge of appropriate products and services for different contexts, customers and situations

•role plays in which the candidate demonstrates up-selling techniques

•projects to promotional ideas or suggestions for a particular product or service

•project to research customer preferences for a particular enterprise or context

•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Please refer to Blackboard for the Assessment Tasks for this course

Assessment Matrix

Please refer to Blackboard for the Assessment Matrix for this course

Other Information

Academic Progress:
At the end of each academic period individual student progress will be reviewed by the Student Academic Progress Review Committee and students will be advised of their eligibility for progression.

Student Charter:
The Student Charter, in association with the University’s statutes and law, indicates what the University and its students can expect from each other. The University’s mission is to create and disseminate knowledge to meet the needs of industry and the community and to foster in students the skills and passion to contribute to and engage with the world.

Student Responsibilities:
In undertaking this course students are required to be responsible for:
•The time management of the course work in order to complete all work requirements satisfactorily and on time.
•RMIT encourages students to attend all scheduled classes to optimise academic success.
•To ascertain what content or assessment has been missed, and gather the information prior to next class.
•To be proactive in mastering the academic material of the course by challenging, questioning and extending course outcomes.
•To be responsible for the maintenance of a non-disruptive and scholastic attitude in the learning environment.

See RMIT Academic progress information, responsibilities and support for current students:;ID=nzasms4pljer (unresolved)

Extension of Time for Submission of Assessable work Procedure:
Students must refer to the RMIT policy for eligibility and procedures. (unresolved)

Equitable Assessment:
Students must refer to the RMIT policy for eligibility and procedures.;ID=id0959jyz9mx (unresolved)

Students must refer to the RMIT policy for eligibility and procedures.;ID=g43abm17hc9w (unresolved)

Assessment Principles:
Final assessment decisions can be reviewed and or appealed.

See RMIT Assessment Policies:

Employability skills:
Employability skills describe non-technical skills and competencies that are an important part of
effective and successful participation in the workplace.

The following Employability Skills are an inherent part of this course:
Communication, Teamwork, Problem solving, Initiative and enterprise, Planning and organising,
Self management, Learning and Technology.

Refer to the RMIT policy on plagiarism which is reference under Academic Integrity at RMIT;ID=kw02ylsd8z3n;STATUS=A?QRY=Plagiarism%20-% (unresolved)

Course Overview: Access Course Overview