Course Title: Market the small business

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: MKTG8028C

Course Title: Market the small business

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5333 - Diploma of Interior Design and Decoration

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 9925 4819

Course Contact Email: aud.ve@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Lara Johnston  lara.johnston@rmit.edu.au 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.

It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBSMB403 Market the small business

Element:

Determine a marketing mix for the business

Performance Criteria:

2.1 Assess product mix, volumes and pricing opportunities to determine marketing focus and optimise profit   

2.2 Evaluate costs and benefits of using different distribution channels or providing different levels of customer service, and consider results in determining marketing mix  

2.3 Determine marketing and promotional activities including the role of digital engagement to suit target market  

2.4 Consider the customer journey and conversations in determining marketing mix

Element:

Develop marketing strategies

Performance Criteria:

1.1 Analyse the business and its key products or services to determine focus of marketing activities, in accordance with objectives of the business plan  

1.2 Evaluate customer base and target market for the small business as a basis for marketing objectives and strategies

1.3 Conduct a competitor analysis to inform development of marketing strategies

1.4 Determine marketing objectives in consultation with relevant people and in accordance with the business plan

1.5 Ensure strategies are ethically and culturally appropriate and aligned with customer and industry expectations

Element:

Implement marketing strategies

Performance Criteria:

3.1 Brief those involved in the marketing effort on their roles and responsibilities, to ensure success of marketing strategies  

3.2 Plan and implement marketing activities, in accordance with marketing objectives and budgetary requirements

3.3 Consider digital devices, platforms and technologies for effectiveness in implementing marketing activities

Element:

Monitor and improve marketing performance

Performance Criteria:

4.1 Monitor marketing activities and evaluate business performance according to objectives and targets of the business plan  

4.2 Analyse performance gaps and take corrective action or set new targets  

4.3 Encourage all relevant people to propose ways to improve marketing performance   

4.4 Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes 

4.5 Conduct ongoing research of customer requirements and expectations in both on-line and off-line environments to identify opportunities for change and improvement   

4.6 Identify and respond to opportunities to aid business development through new technologies and different ways of marketing


Learning Outcomes


Refer to elements

 


Details of Learning Activities

  • Lectures
  • class exercises to review discussions/lectures
  • practical demonstrations
  • Blog/Wiki discussion and participation
  • analysis/critique of relevant reading material
  • guest lecture/presentation
  • peer teaching and class presentations
  • group discussion
  • research
  • independent project based work
  • group activities/projects
  • ‘workshopping’ of student projects including peer/lecturer feedback


Teaching Schedule

WeekClass ContentDue Date
1Overview of course content and assessment requirements 
2Small Business Structures & Establishment Lecture 
3Marketing for Creative Businesses Lecture 
4Elements of a Business Marketing Plan LectureTask 1
5Interior Design & Decoration Services Lecture 
6Guest Speaker - Industry Business owner 
7Student Presentations of Interior Design Business WebsiteTask 2
   
   


Learning Resources

Prescribed Texts


References


Other Resources

You will be required to use the following for this course:

  • access to a computer, the internet and relevant and current hardware and software
  • Lecture and class notes, refer to Blackboard link located in MyRMIT in the relevant folder
  • Relevant industry websites and organisations, refer to Blackboard link located in MyRMIT in the relevant folder

You are advised to look at the course at myRMIT site for ongoing updated information.

The University Library has extensive resources for Interior Design and Decoration students. The
Library has produced a subject guide that includes quality online and print resources for your
studies http://rmit.libguides.com/interiordecoration 

The Library provides guides on academic referencing
http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian

 


Overview of Assessment

Assessment for this course will be project based.


Assessment Tasks

Feedback will be provided throughout the semester on all assessment tasks.
Feedback throughout the course may be written, verbal or a combination of both. All assessment tasks must be completed before competency can be achieved.

Assessment Task 1 - Interior Design Business Model
Working in Groups of no more than 4 students, develop a collaborative Interior Design consultancy business model.  Prepare documentation to outline the following : business name, identity, statement of intent, marketing plan, community/sustainability focus.
Due Date : Week 4

Assessment Task 2 - Interior Design Business Website
Continuing in Groups established for Task 1, design and develop a Website based on the business model established and presenting all marketing elements.  To be presented as a group Oral Presentation to class in Week 7.
Due Date : Week 7

You are advised to look at the course at myRMIT site for ongoing updated information.

The University Library has extensive resources for Interior Design and Decoration students. The Library has
produced a subject guide that includes quality online and print resources for your studies
(http://rmit.libguides.com/interiordecoration)

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian (http://www.rmit.edu.au/library/referencing)

This course is delivered in accordance with competency-based assessment (see list below), but also utilises graded assessment

CHD: Competent with High Distinction (4 GPA)
CDI: Competent with Distinction (3 GPA)
CC: Competent with Credit (2 GPA)
CAG: Competency Achieved – Graded (1 GPA)
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit
of Competency is available from the course contact person (stated above)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage 
(http://www1.rmit.edu.au/browse/Staff/Workplace%20essentials/Student,%20program%20and%20course%20administration/;ID=km6d4uzduuom;STATUS=A)

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
(http://www1.rmit.edu.au/browse;ID=vj2g89cve4uj1)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
(http://mams.rmit.edu.au/s1llva641yxuz.pdf)

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
(http://www1.rmit.edu.au/browse;ID=g43abm17hc9w
Further links - Application for extension of time
(http://mams.rmit.edu.au/seca86tti4g4z.pdf)

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
(http://www1.rmit.edu.au/browse;ID=kw02ylsd8z3n)

Course Overview:  Access Course Overview

Course Overview: Access Course Overview