Course Title: Profile the market
Part A: Course Overview
Program: C5336 Diploma of Fashion Styling
Course Title: Profile the market
Portfolio: DSC Portfolio Office
Nominal Hours: 50Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification
350T Fashion & Textiles
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: email@example.com
In this course you will investigate how to identify and define target markets, looking at the attributes and behaviours of different groups within the market. This will help you to explore how to meet customer needs. You will use this knowledge to develop strategies to target these groups.
Pre-requisite Courses and Assumed Knowledge and Capabilities
There are no pre-requisites for this cours
National Competency Codes and Titles
National Element Code & Title:
BSBMKG401 Profile the market
1. Segment market
2. Identify target market
3. Profile target audience
4. Develop positioning strategy
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements within a fashion styling context.
Overview of Assessment
Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to profile and tailor marketing to different segments. To successfully complete these course students must demonstrate competency in all elements as listed.
This course is assessed in accordance with competency-based assessment. All assessment tasks must be completed before competency can be achieved. Feedback will be provided throughout the semester on all assessment tasks.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the RMIT student essentials/assessment page.
Academic Integrity and Plagiarism –
RMIT University has a strict policy on plagiarism and academic integrity.
The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.