Course Title: Profile the market

Part A: Course Overview

Program: C5336 Diploma of Fashion Styling

Course Title: Profile the market

Portfolio: Vocational Education

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7955C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2016,
Term1 2017,
Term1 2018,
Term1 2019

MKTG7955C

Brunswick Campus

TAFE

375T Vocational Design and Social Context

Face-to-Face

Term1 2020

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925 9234

Course Contact Email: paul.castro@rmit.edu.au



Course Description

This course is designed to give you the skills and knowledge the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

Assessment for this course includes a knowledge quiz, a case study and a practical project.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this course



National Competency Codes and Titles

National Element Code & Title:

BSBMKG401 Profile the market

Elements:

1. Segment market

2. Identify target market

3. Profile target audience

4. Develop positioning strategy


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

You will have developed a market positioning strategy that documents market segmentation, consumer profiling, targeting and strategies relevant to a product or service being offered to the marketplace.

You will have shown relevant industry knowledge including components of marketing mix and elements of marketing planning.

You will be able to explain marketing communications concepts and processes.


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment