Course Title: Undertake project work

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: BUSM7950C

Course Title: Undertake project work

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Belle Stewart

belle.stewart@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with GRAP5364C  (STYMED501) Style fashion for TV commercials and print media in response to a brief and GRAP5360C (BSBDES502) Establish, negotiate and refine a design brief


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPMG522 Undertake project work

Element:

1. Define project

Performance Criteria:

1.1 Access project scope and other relevant documentation

1.2 Define project stakeholders

1.3 Seek clarification from delegating authority of issues related to project and project parameters

1.4 Identify limits of own responsibility and reporting requirements

1.5 Clarify relationship of project to other projects and to the organisation's objectives

1.6 Determine and access available resources to undertake project

Element:

2. Develop project plan

Performance Criteria:

2.1 Develop project plan in line with the project parameters

2.2 Identify and access appropriate project management tools

2.3 Formulate risk management plan for project, including Work Health and Safety (WHS)

2.4 Develop and approve project budget

2.5 Consult team members and take their views into account in planning the project

2.6 Finalise project plan and gain necessary approvals to commence project according to documented plan

Element:

3. Administer and monitor project

Performance Criteria:

3.1 Take action to ensure project team members are clear about their responsibilities and the project requirements

3.2 Provide support for project team members, especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met

3.3 Establish and maintain required recordkeeping systems throughout the project

3.4 Implement and monitor plans for managing project finances, resources and quality

3.5 Complete and forward project reports as required to stakeholders

3.6 Undertake risk management as required to ensure project outcomes are met

3.7 Achieve project deliverables

Element:

4. Finalise project

Performance Criteria:

4.1 Complete financial recordkeeping associated with project and check for accuracy

4.2 Ensure transition of staff involved in project to new roles or reassignment to previous roles

4.3 Complete project documentation and obtain necessary sign-offs for concluding project

Element:

5. Review project

Performance Criteria:

5.1 Review project outcomes and processes against the project scope and plan

5.2 Involve team members in the project review

5.3 Document lessons learned from the project and report within the organisation


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes


Teaching Schedule

WEEK 1 

Intro to course

Intro to assessment TASK 1 - Make a TVC – Promotional video for RMIT OPEN DAY

Start researching the brand. RMIT is a very successful business and has a strong brand identity.

Then research:

  1. Concept Brief - THE PITCH. How do we pitch to RMIT to get the company to buy our story?
  2. Create something that is believable and relatable.
  3. Storyboard the concept – lets talk about story boarding: its history in the moving image.
  4. Production – shooting RMIT fashion campus activities
  5. Media release forms to download and sign off

Discussion on styling for Film and TV

Intro Brief - Part 1 The Pitch – what is a pitch?  Let’s explore and discuss.
 WEEK 2 

Continue researching demographic of RMIT demographic audience

Brainstorming techniques continued

Watch Styling school videos – Central St Martins, London College, Parsons

Start shooting around campus, around Brunswick

Shoot Franco’s and Bianca’s class activities for extra visual value

 

IN CLASS ACTIVITY…

You are to create a storyboard that illustrates your selected final concept for your Promotional TVC for RMIT

This should be shown in no more than 15 cells.

Each cell should indicate talent action, camera angle, propping, product placement and dialogue.

Storyboard is the map and flow of your concept:

Camera angles POV

Point of View: identify with character

Emotional connection with the viewer

The POV of the audience or character whom the audience relates to and can identify with.
 WEEK 3 

Research ideas around the subject matter and context of the Promotional Video

Continue to shoot around campus and Brunswick ‘Hipster Town’

Media release form download and sign

 

Plan how to  Edit your video

Plan what you will do with music, sound effects and credits

 

Drawing Storyboard Old school style:  watch video

https://www.youtube.com/watch?v=B4ekzThzjj0

 

Drawing Storyboard digital (if you don't like to draw!)

 

Creating a narrative:

https://www.youtube.com/watch?v=LgDwNxGIuCQ

 

For example:

http://anantdesigns4u.blogspot.com.au/2011/08/30-sec-tvc-storyboard.html
 WEEK 4 

Continue with Promotional Video

Execute video – storyboard, music, shooting footage etc
 WEEK 5 

Assessment Task 1 due

RMIT OPEN DAY Project due in class – present to Belle and the class FOR FEED BACK prior to screening on Sunday 13 August

 

Assessment Task 2 Delivered and Discussed

A STYLED IMAGE FOR PRINT MEDIA

You will need to produce a final stills image that will be used for advertising purposes. A TVC often has a still shot that is used for print media campaign.

The product is the HERO of the shot (but model, talent and props will feature also)

The commercial advertising shot will need to have the tag line “SLURPEE. Fun to say, even more fun to slurp” inserted into the image

Choose either product placement with model/talent OR props.

SLURPEE – Flavour Fest - research on-trend campaigns

Look at ‘The Campaign Brief’ and analyse current drink campaigns
 WEEK 6 

Start looking at set design and props

Finalise props and set

Looking at the budget – mock EXCEL spread sheet for your records

EXCEL Invoice – for your Producer (Producer of the Ad Campaign)

Finalising the storyboard

Liaising with crew and securing talent and videographer / photographer

 

Finalise concept proposal
 WEEK 7 

PowerPoint presentation of Draft One – rough draft to the class for feedback

 WEEK 8 

Assessment Task 2 due at the start of class
Final Draft - Assessment due at start of class.

 WEEK 9 

ASSESSMENT 3 – Introduction to PRODUCING YOUR SHOWREEL

Assigned – Week 9

Due – Week 15 start of class

  1. What is a Show Reel? - research and discover 3 different styles in class and describe and analyse their brand identity:

https://www.youtube.com/watch?v=qNoJEtJHD44

https://www.youtube.com/watch?v=EK5U5GbSaHs

http://www.richard-simpson.com/showreel.php

  1. Story Board – research and explore how you want to present your show reel.
  2. House Keeping: BUDGETS, WHS, INVOICING & RECEIPTS
  • Budgeting (even if no budget, beg or borrow )
  • Presentation techniques
  • Time line of your process
  • WHS legislation and regulations: Neon vests, boots, helmets and dangerous locations.
Financial record keeping EXCEL: DON'T LOSE RECEIPTS
WEEK 10Finalise wardrobe and art department (props and set) Finalise the budget
WEEK 11 Liaising with talent and crew - organisational meetings.
WEEK 12Meeting with the client (me) to update on all things Show Reel + plan editing.
WEEK 13Shoot the project
WEEK 14Shoot the project
WEEK 15

Assessment Task 3 due at the start of class

Present the final edited Show reel.
WEEK 16

FEEDBACK SESSION
Is your Show Reel a strong commercial representation of your personal brand?


Learning Resources

Prescribed Texts


References


Other Resources

 You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

http://rmit.libguides.com/fashionstyling

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)

You will also have access to the RMIT on-line Learning HUB


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment





 


Assessment Tasks

Task 1 Moving Image - Due Week 5
For this task you will liaise with a collaborative team to create a TVC/Promotional video for a client (RMIT University)

Task 2 Still Image -  Due Week 8
For this task you will create and present a series of 'pitches' for a new campaign for 7-Eleven Slurpee. One of you pitch concepts will then be selected to go into production

Task 3 Show Reel - Due Week 15
For this task you will create a show reel of your work to include in your portfolio. You will develop your concept, storyboard your ideas and execute production of the show reel. You can drawn on footage from both semester's work.


Assessment Matrix

 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Define project X X X
Element 2 - Develop project plan X X 
Element 3 - Administer and monitor project  X X X
Element 4 - Finalise project X X X
Element 5 - Review project   X

Other Information

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview