Course Title: Write content for a range of media

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: COMM5968C

Course Title: Write content for a range of media

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Bianca Christoff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 There is no pre-requisite for this course

Course Description

This course is designed to give you the skills and knowledge required to write content for a range of different media in a fashion styling context.

This unit is delivered and assessed with COMM5967C (ICTWEB201A) Use social media tools for collaboration and engagement

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFWRT301A Write content for a range of media


1. Prepare to write content

Performance Criteria:

1. Identify production requirements  for content  with relevant personnel  and according to organisational procedures
2. Identify purpose  of content and other factors  that have implications for the way content will be written
3. Identify text -based content  that may be incorporated and referenced, and organise copyright clearances as required
4. Use a range of additional sources  to find information where there are perceived gaps in text-based content
5. Identify needs and perspectives of target users and audience with reference to a range of user data
6. Generate a range of ideas relevant to purpose of the content to be written
7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles


2. Draft content

Performance Criteria:

8. Classify, structure and sequence content so that it is easy to read or navigate
9. Draft content using writing and communication principles
10. Draft content using writing techniques  appropriate to purpose of the content
11. Provide captions or descriptions for media assets  as required
12. Apply presentation techniques  to enhance readability
13. Refine and redraft content until it meets creative requirements
14. Proofread content and conduct readability tests  if appropriate
15. Submit final draft to relevant personnel for consideration and review


3. Finalise content

Performance Criteria:

16. Incorporate feedback from relevant personnel into final content
17. Submit content by agreed deadline according to organisational procedures
18. Note areas for improvement in own area of responsibility and take action accordingly

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the  elements (+ performance criteria) listed for this unit within a fashion styling context.

Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding social media and appropriate language when posting on different platforms .
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.

Teaching Schedule

Week    Topic  Activities

Introduction to Social


Looking at themes

Social media theme


Instagram bloggers video

Present Assessment task 1

Activity 1

Develop colour palette/theme 

 Inclass review personal

instagram themes

Present AT1 Activity 2

Mood in pictures

Due Activity 1

 Instagram bio


Present AT1 Activity 3

Flowers and my favourite things

inclass moodboard for activity 3

bring in props for following week

Due Activity 2 

 Practical image making

flat lay

bring in props - create imagery activity 3
 Instagram tips and tricks

 Present AT1 activity 4 - these boots are made for walking -

my urban life

conceptualising concept

look and feel

scout for locations

 the importance of #hashtages

 present AT 1 activity 5 fashion collage

present AT1 activity 6geometric shape

due activity 4

 practical flat lay for social media

 create flat lay using geometric shape as the theme 

with product and/or textures

 Present AT 2


Discuss AT 2

Present AT1 Activity 7 Colour and negative space

Due Activity 5 & 6 


9 Instagram stories

snapshot of instagram accounts

AT 1 Due


Present AT 3

Copy writing

tone of voice

the importance of copy writing and social media

tone of voice


 Concept development - a day

in the life....

Moodboard - a day in the life of a stylist

in class discussion

drafts - blog writing

blog/teacher review 

AT 2 due


 practical requirements 

visual imagery to go with blog posts

 moodboard final flat lay re;brief

 editing, revising

blog posts

presentation review of one blog

teacher review 


 practical styling imager for

social media

 practical flat lay for social media
15  analysis of instragram page

 AT 3 due

present and discuss personal page and aesthetics

16  Feedback  feedback sessions

Learning Resources

Prescribed Texts


Other Resources

You will have access to a simulated styling design workroom and facilities such as computer laboratories as required. Plus an On-line learning HUB

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides including
•Fashion magazines
•Fashion Books
•Database and Blog sites (e.g. WGSN)
•library guides

 The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to profile and tailor marketing to different segments. To successfully complete these course students must demonstrate competency in all elements as listed. 
This course is assessed in accordance with competency-based assessment. All assessment tasks must be completed before competency can be achieved. Feedback will be provided throughout the semester on all assessment tasks. 

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks

Assessment Task 1 -Styling for Social MediaDue - Weekly submission with final submission due Week 8 You will establish an Instagram account to post and caption original imagery that reflects your aesthetic as a stylist. You will be showcasing work/imagery and engaging from a stylists point of view.All imagery and captions must be uploaded with captions to Google drive on a weekly basis.   Assessment Task 2 -Research a range of tools for social media Due - Week 11 You are to research the different tools associated with the social media Instagram platform. You will create a moving image and captions to post to Instagram utilising the tools you have researched to enhance your post and caption.   Assessment Task 3 - Write copy for blog posts and media assets  Due Week 15 You are to write 3 blogs including visual media assets to post to your blog site which is linked to your Instagram page. Your blog posts will describe interesting events you have participated in or relate to you as a stylist. One of these blog posts must be about a day in the life of a stylist.

Assessment Matrix



Elements        →

1. Prepare to write content

2. Draft content


3. Finalise content

Assessment    ↓

Task 1 -Styling for Social Media

1.2, 1.3, 1.4, 1.5, 1.6



Task 2 -Research a range of tools for social media

1.2, 1.3, 1.4, 1.5, 1.6



Task 3 - Write copy for blog posts and media assests

1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7

2.8, 2.9, 2.10, 2.11, 2.12, 2.13, 2.14, 2.15

3.16, 3.17, 3.18

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:   Special consideration Policy (Late Submission)  All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the RMIT student essentials/assessment page.       Academic Integrity and Plagiarism –  RMIT University has a strict policy on plagiarism and academic integrity.   The following link provides important information on the following topics that relates to all courses: • Student Feedback at RMIT • Student Progress • Special Consideration, appeals, and discipline • Academic Integrity • Student Progress Committee (SPC) • Assessment Grades • Classification of award   Credit Transfer and Recognition of Prior Learning:  Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.  Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.     Study and learning Support: Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.  Services offered by SLC to support numeracy and literacy skills of the students are:  - Assignment writing, thesis writing and study skills advice  - Maths and science developmental support and advice  - English language development Please refer to find more information about Study and Learning Support.

Course Overview: Access Course Overview