Course Title: Establish, negotiate and refine a design brief

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: GRAP5360C

Course Title: Establish, negotiate and refine a design brief

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5364C  (STYMED501) Style fashion for TV commercials and print media in response to a brief   

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES502 Establish, negotiate and refine a design brief


1 Establish design requirements

Performance Criteria:

1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client.
1.2 Identify and source information and references relevant to the design project.
1.3 Undertake critical analysis of sources and extract key information to inform the design project.
1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project.
1.5 Proactively seek, review and act on information needed to inform constructive communication with client.
1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity


2 Develop and refine design brief

Performance Criteria:

2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters.
2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs.
2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders.
2.4 Use effective communication techniques to generate discussion, debate and critical analysis.
2.5 Re-evaluate and refine options based on own analysis and discourse with others
2.6 Establish and agree on final nature and scope of design brief with client and accurately document details.


3 Negotiate terms and conditions

Performance Criteria:

3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards.
3.2 Clarify, agree and document roles and responsibilities of those involved in the project.
3.3 Confirm agreements in writing in accordance with organisational requirements.
3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.

Teaching Schedule



Intro to course

Intro to assessment tasks Make a TVC

  1. Concept Brief - THE PITCH
  2. Storyboard the concept
  3. Production

Discussion on styling for Film and TV

Intro Brief - Part 1 The Pitch



Start researching the brand

Continue researching demographic of ALDI

Brainstorming techniques continued


Research ideas around the subject matter and context of the add




Development/ discussion learning how to pitch and idea in:

10 words

50 words

100 words

In class participation in groups


Look at overall styling of talent - design costumes for submission


Start looking at set design and props

Finalise concept proposal



Pitch the concept - PowerPoint presentation to the class -


Intro Part 2 - Story board and pre production co-ordination


Finalise props and set

Looking at the budget

Finalising the storyboard

Liaising with crew and securing talent and videographers if required


How to storyboard.  Begin work on storyboarding the TVC


Continue storyboarding the TVC


Finalise wardrobe and art department (props and set) Finalise the budget


Liaising with talent and crew - organisational meetings.


Meeting with the client (me) to update on all things TVC. Meeting times will be allocated


Shoot the project


Shoot the project


Present the final edited TVC




Learning Resources

Prescribed Texts


Other Resources

 The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

You will also have access to the RMIT on-line Learning HUB

Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to style for Advertising purposes including TV and print media by managing the design process from design concept to photo shoot and final design realisation. To successfully complete this course students must demonstrate competency in all elements as listed.

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
All work must be submitted by the due date. Late submission will not be graded higher than a Competency Achieved (CAG)

Assessment will include:

Task 1 - Advertising/Commercial styling concept
Task 2 - A styled image for print media
Task 3 - Moving Image for a TV commercial

Feedback will be provided throughout the semester on all assessment tasks. All assessment tasks must be completed before competency can be achieved.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:

Assessment Tasks

Task 1 - Due Week 7

For this task you will create and present a series of “ pitches” for a new campaign for supermarket giant Aldi.
One of your pitch concepts will then be selected to go into production

Task 2 - Due Week 15
For this task you will storyboarded your finalized concepts and produce a final image or still from your shoot

Task 3 - Due Week 15
For this task you will liase with a collaborative team to create a TC commercial from your initial concept.

Assessment Matrix


 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Establish design requirementsXXX
Element 2 - Develop and refine design briefXXX
Element 3 - Negotiate terms and conditionsXXX


Other Information

Study and learning Support:

Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development

Please refer to find more information about Study and Learning Support.

Disability Liaison Unit:

Students with disability or long-term medical condition should contact Disability Liaison Unit to seek advice and support to complete their studies.
Please refer to find more information about services offered by Disability Liaison Unit.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Special consideration:

Please refer;ID=riderwtscifm (unresolved) to find more information about special consideration.


Plagiarism is a form of cheating and it is very serious academic offence that may lead to expulsion from the University.

Please refer: to find more information about plagiarism.

Course Overview: Access Course Overview