Course Title: Establish, negotiate and refine a design brief

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5360C

Course Title: Establish, negotiate and refine a design brief

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Belle Stewart
belle.stewart@rmit.edu.au

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5364C  (STYMED501) Style fashion for TV commercials and print media in response to a brief   


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES502 Establish, negotiate and refine a design brief

Element:

1. Establish design requirements

Performance Criteria:

1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client 

1.2 Identify and source information and references relevant to the design project 

1.3 Undertake critical analysis of sources and extract key information to inform the design project 

1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project

1.5 Proactively seek, review and act on information needed to inform constructive communication with client 

1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity

Element:

2. Develop and refine design brief

Performance Criteria:

2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters 

2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs

2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders 

2.4 Use effective communication techniques to generate discussion, debate and critical analysis 

2.5 Re‑evaluate and refine options based on own analysis and discourse with others 

2.6 Establish and agree on final nature and scope of design brief with client and accurately document details

Element:

3. Negotiate terms and conditions

Performance Criteria:

3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards

3.2 Clarify, agree and document roles and responsibilities of those involved in the project

3.3 Confirm agreements in writing in accordance with organisational requirements

3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.


Teaching Schedule

WEEK 1 

Intro to course
Intro to assessment TASK 1 - Make a TVC – Promotional video for RMIT OPEN DAY
Start researching the brand. RMIT is a very successful business and has a strong brand identity. 
Then research:

1. Concept Brief - THE PITCH. How do we pitch to RMIT to get the company to buy our story?
2. Create something that is believable and relatable.
3. Storyboard the concept – lets talk about story boarding: its history in the moving image. 
4. Production – shooting RMIT fashion campus activities
5. Media release forms to download and sign off
Discussion on styling for Film and TV
Intro Brief - Part 1 The Pitch – what is a pitch? Let’s explore and discuss.

 WEEK 2 

Continue researching demographic of RMIT demographic audience
Brainstorming techniques continued
Watch Styling school videos – Central St Martins, London College, Parsons
Start shooting around campus, around Brunswick
Shoot Franco’s and Bianca’s class activities for extra visual value

IN CLASS ACTIVITY… 
You are to create a storyboard that illustrates your selected final concept for your Promotional TVC for RMIT
This should be shown in no more than 15 cells.
Each cell should indicate talent action, camera angle, propping, product placement and dialogue.
Storyboard is the map and flow of your concept: 
Camera angles POV 
Point of View: identify with character
Emotional connection with the viewer
The POV of the audience or character whom the audience relates to and can identify with.

 WEEK 3 

Research ideas around the subject matter and context of the Promotional Video
Continue to shoot around campus and Brunswick ‘Hipster Town’

Media release form download and sign

Plan how to Edit your video 
Plan what you will do with music, sound effects and credits

Drawing Storyboard Old school style: watch video
https://www.youtube.com/watch?v=B4ekzThzjj0

Drawing Storyboard digital (if you don't like to draw!)
https://www.youtube.com/watch?v=B4ekzThzjj0

Creating a narrative:
https://www.youtube.com/watch?v=LgDwNxGIuCQ

For example:
http://anantdesigns4u.blogspot.com.au/2011/08/30-sec-tvc-storyboard.html

 WEEK 4 

Continue with Promotional Video
• Execute video – storyboard, music, shooting footage etc

 WEEK 5 

Assessment Task 1 due
RMIT OPEN DAY Project due in class – present to Belle and the class FOR FEED BACK prior to screening on Sunday 13 August

Assessment Task 2 Delivered and Discussed
A STYLED IMAGE FOR PRINT MEDIA
You will need to produce a final stills image that will be used for advertising purposes. A TVC often has a still shot that is used for print media campaign.
The product is the HERO of the shot (but model, talent and props will feature also)
The commercial advertising shot will need to have the tag line “SLURPEE. Fun to say, even more fun to slurp” inserted into the image
Choose either product placement with model/talent OR props.
SLURPEE – Flavour Fest - research on-trend campaigns
Look at ‘The Campaign Brief’ and analyse current drink campaigns

 WEEK 6 

Start looking at set design and props
Finalise props and set
Looking at the budget – mock EXCEL spread sheet for your records
EXCEL Invoice – for your Producer (Producer of the Ad Campaign)
Finalising the storyboard
Liaising with crew and securing talent and videographer / photographer

Finalise concept proposal

 WEEK 7 

PowerPoint presentation of Draft One – rough draft to the class for feedback

 WEEK 8 

Assessment Task 2 due at the start of class
Final Draft - Assessment due at start of class.

 WEEK 9 

ASSESSMENT 3 – Introduction to PRODUCING YOUR SHOWREEL
Assigned – Week 9
Due – Week 15 start of class
1. What is a Show Reel? - research and discover 3 different styles in class and describe and analyse their brand identity:
https://www.youtube.com/watch?v=qNoJEtJHD44
https://www.youtube.com/watch?v=EK5U5GbSaHs
http://www.richard-simpson.com/showreel.php

2. Story Board – research and explore how you want to present your show reel.
3. House Keeping: BUDGETS, WHS, INVOICING & RECEIPTS 
• Budgeting (even if no budget, beg or borrow )
• Presentation techniques 
• Time line of your process 
• WHS legislation and regulations: Neon vests, boots, helmets and dangerous locations. 
• Financial record keeping EXCEL: DON'T LOSE RECEIPTS

WEEK 10Finalise wardrobe and art department (props and set) Finalise the budget
WEEK 11 Liaising with talent and crew - organisational meetings.
WEEK 12Meeting with the client (me) to update on all things Show Reel + plan editing.
WEEK 13Shoot the project
WEEK 14Shoot the project
WEEK 15

Assessment Task 3 due at the start of class

Present the final edited Show reel.
WEEK 16

FEEDBACK SESSIONS
Is your Show Reel a strong commercial representation of your personal brand?


Learning Resources

Prescribed Texts


References


Other Resources

 The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides


http://rmit.libguides.com/fashionstyling

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)

You will also have access to the RMIT on-line Learning HUB


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments. 
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are: 
CHD Competent with High Distinction 
CDI Competent with Distinction 
CC Competent with Credit 
CAG Competency Achieved - Graded 
NYC Not Yet Competent 
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 


Assessment Tasks

Task 1 Moving Image - Due Week 5
For this task you will liaise with a collaborative team to create a TVC/Promotional video for a client (RMIT University)

Task 2 Still Image -  Due Week 8
For this task you will create and present a series of 'pitches' for a new campaign for 7-Eleven Slurpee. One of you pitch concepts will then be selected to go into production

Task 3 Show Reel - Due Week 15
For this task you will create a show reel of your work to include in your portfolio. You will develop your concept, storyboard your ideas and execute production of the show reel. You can drawn on footage from both semester's work.


Assessment Matrix

 

 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Establish design requirementsXX 
Element 2 - Develop and refine design brief  X
Element 3 - Negotiate terms and conditionsX  

 

Other Information

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. 

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview