Course Title: Establish, negotiate and refine a design brief
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: GRAP5360C
Course Title: Establish, negotiate and refine a design brief
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course.
In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5364C (STYMED501) Style fashion for TV commercials and print media in response to a brief
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBDES502 Establish, negotiate and refine a design brief
1. Establish design requirements
1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client
1.2 Identify and source information and references relevant to the design project
1.3 Undertake critical analysis of sources and extract key information to inform the design project
1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project
1.5 Proactively seek, review and act on information needed to inform constructive communication with client
1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity
2. Develop and refine design brief
2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters
2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs
2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders
2.4 Use effective communication techniques to generate discussion, debate and critical analysis
2.5 Re‑evaluate and refine options based on own analysis and discourse with others
2.6 Establish and agree on final nature and scope of design brief with client and accurately document details
3. Negotiate terms and conditions
3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion. Activities will encourage both individual and group based learning responsibilities and outcomes.
Intro to course
1. Concept Brief - THE PITCH. How do we pitch to RMIT to get the company to buy our story?
Continue researching demographic of RMIT demographic audience
IN CLASS ACTIVITY…
Research ideas around the subject matter and context of the Promotional Video
Media release form download and sign
Plan how to Edit your video
Drawing Storyboard Old school style: watch video
Drawing Storyboard digital (if you don't like to draw!)
Creating a narrative:
Continue with Promotional Video
Assessment Task 1 due
Assessment Task 2 Delivered and Discussed
Start looking at set design and props
Finalise concept proposal
PowerPoint presentation of Draft One – rough draft to the class for feedback
Assessment Task 2 due at the start of class
ASSESSMENT 3 – Introduction to PRODUCING YOUR SHOWREEL
2. Story Board – research and explore how you want to present your show reel.
|WEEK 10||Finalise wardrobe and art department (props and set) Finalise the budget|
|WEEK 11||Liaising with talent and crew - organisational meetings.|
|WEEK 12||Meeting with the client (me) to update on all things Show Reel + plan editing.|
|WEEK 13||Shoot the project|
|WEEK 14||Shoot the project|
Assessment Task 3 due at the start of classPresent the final edited Show reel.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson email@example.com (Brunswick)
You will also have access to the RMIT on-line Learning HUB
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Task 1 Moving Image - Due Week 5
For this task you will liaise with a collaborative team to create a TVC/Promotional video for a client (RMIT University)
Task 2 Still Image - Due Week 8
For this task you will create and present a series of 'pitches' for a new campaign for 7-Eleven Slurpee. One of you pitch concepts will then be selected to go into production
Task 3 Show Reel - Due Week 15
For this task you will create a show reel of your work to include in your portfolio. You will develop your concept, storyboard your ideas and execute production of the show reel. You can drawn on footage from both semester's work.
|Assessment Task 1||Assessment Task 2||Assessment Task 3|
|Element 1 - Establish design requirements||X||X|
|Element 2 - Develop and refine design brief||X|
|Element 3 - Negotiate terms and conditions||X|
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview