Course Title: Provide services on a freelance basis

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GRAP5363C

Course Title: Provide services on a freelance basis

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Bianca Christoff

Shannon Meddings


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will explore different methods to develop networking skills and how to promote yourself to potential employers and/or clients. You will participate in relevant industry networks and learn how to maximise and maintain on-going industry relationships.  You will develop the tools to enable you to negotiate work arrangements collaboratively, undertake planning, and develop an understanding and managing financial and business aspects on a freelance basis to negotiate a project brief.
This unit is delivered and assessed with BUSM7947C (BSBREL401) Establish Networks           

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFIND401A Provide services on a freelance basis


1 Promote yourself to potential employers

Performance Criteria:

1. Establish, follow up and regularly maintain business contacts within industry
2. Participate in relevant networks to support your freelance activity
3. Identify and follow appropriate strategies to enhance your professional reputation
4. Maximise your reputation by circulating current and succinct information about your experience
5. Join and maintain regular contact with relevant employment networks
6. Advertise your services in relevant media outlets as required
7. Produce and distribute promotional material as required


2 Negotiate work arrangements

Performance Criteria:

8. Establish clear performance outcomes for jobs and agree on fees, schedules and expenses
9. Ensure that contracts contain payment terms and conditions that provide a viable cash flow
10. Ensure that contracts contain a clear statement of the obligations of all parties and a process for varying terms and conditions
11. Ensure that the terms of contracts match agreements and securely store written copies of final signed contracts for reference during the course of jobs
12. Negotiate variations to contracts as required
13. Seek specialist advice in the development of contracts where appropriate
14. Be willing to adapt to the demands of others, but without compromising your personal work ethic and reputation
15. Be prepared to reject work offers that do not provide sufficient financial remuneration or job satisfaction


3 Manage financial and business aspects of freelance work

Performance Criteria:

16. Seek advice on and determine the most appropriate way of operating as a freelancer
17. Set up and use effective systems for managing budgets, finance and paperwork
18. Establish and maintain effective support services
19. Establish a realistic fee structure that takes into account all factors associated with your freelance activity
20. Plan ahead to organise and maintain a viable work and cash flow
21. Send invoices in line with payment terms and conditions and follow up any non-payment of invoices promptly and in a businesslike manner
22. Keep simple but accurate and up-to-date accounts and records
23. Submit annual tax returns, using the services of an accountant as required
24. Comply with regulatory, taxation and insurance requirements relevant to freelance activities


4 Undertake strategic planning

Performance Criteria:

25. Identify and implement strategies that help identify work opportunities at an early stage
26. Seek constructive feedback from relevant people about your performance and evaluate feedback to identify personal development needs
27. Identify opportunities for ongoing professional development and take appropriate action to ensure that your skills and knowledge keep pace with industry developments
28. Identify and act on opportunities to expand your client base, either alone or in partnership with other freelancers
29. Regularly revisit, review and set realistic objectives
30. Continually monitor and analyse work options against quality of life, and artistic and commercial outcomes
31. Identify risk factors and take action to minimise risk when planning work activities

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the elements (+ performance criteria) listed for this unit within a fashion styling context.

Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding contemporary styling situations and develop solutions for working freelance, this will include establishing a network of contacts.
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.

Teaching Schedule







Overview of the course

Intro to freelancing

Discuss briefs:

Discuss Ad agency




Class discussion – working as a freelancer, the

good the bad and the ugly


Introduce brief 1

Introduce Brief 2


Discuss branding –

personal branding and

stationery required.

Look at stationery for:

Quoting, letterheads


Brief discussions

Begin researching personal preferences for:

Colour palette

Font style

Design layout

Visual imagery

Discussion around personal likes. Present a mini

mood board of imagery that appeals to you to



Storytelling showing





Develop a mood board - so as to start to develop

and understand your own personal style:

Research personal preference for:

Colour palette

Font style

design layout

Visual imagery


What is a mood board?

Practical – image making

Flat lay

Refining visual styling

Photoshoot concept

Work on mood board development

Explain concepts/ props required

Present business card moodboard concept in


Mood board must be submitted to CAD by week 5


Photoshoot moodboard and concept ideas

Present and discuss photoshoot concept, colourpalette, style, all props required, and how it will be



Practical class

Practical image making


Digital Design refinement

Practical time if required to finalise business card

Teacher/ student discussion


Brief 1 Due class



Brief 1 due – Students to present work in class




Introduce brief 3

Step 1:

Breaking down the brief:

Examples of Accessories shoot

Discuss storytelling

Disucss target aim etc

What is the product?

Who is the designer?

Will you find


Task 3 – Step 2 – FIND


What is your product?

Where and how will you

attain products required

for the shoot?


Where will you shoot?

Negotiating a mutually

acceptable outcomewhat

does this mean?

Managing terms/ usage/


Time for prints re team?

Who has copyright of the



Find designers on Insta, Markets?

Liaise with businesses/designers/

Retro/second hand prop shops for shoot

Know your local area – Sydney Road -

Timeline of plan of action


Task 3 Step 4

Working collaboratively

Present your pitch/idea

to a collaborative team

Timeline of events:

Meetings with


Discussions outline of

topics discussed and

concept development

with photographer, MUA


Negotiating skills How to

build skills

How to negotiate for a

mutually acceptable



Discussion on outcomes

+ve & -ve


Discussion / class participation

Work on concept presentation to present to



Deliver photoshoot

concept for discussion


Brief 2 due


Shoot time

Work on styling your shoot


Present final imagery for



Brief 3 due


Feedback Week

Learning Resources

Prescribed Texts


Other Resources

You will have access to a simulated styling design workroom, fitting rooms and facilities such as computer laboratories as required. Plus an On-line learning HUB

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides including;
•Fashion magazines
•Fashion Books
•Database (e.g. WGSN)
•library guides 

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to profile and tailor marketing to different segments. To successfully complete these course students must demonstrate competency in all elements as listed. 
This course is assessed in accordance with competency-based assessment. All assessment tasks must be completed before competency can be achieved. Feedback will be provided throughout the semester on all assessment tasks. 

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks


Task 1 - Personal Branding: due Week 8

The purpose of this assessment is develop a business card that expresses your identity as an emerging stylist. For this, you will follow a typical creative process. You will first look at inspirational material from different “creatives”.  You will then develop your own mood board to establish your styling direction. From here you will develop your own styled image to be used on a business card that best represents you as a stylist. You will be required to present your final work.


Task 2 - Essential Stylist Database: due Week 13

In this assessment you will develop a practical contact database for you to use as an emerging stylist. The purpose of this database is to assist you in generating work experience, paid placement, internship, mentoring and collaborating on photoshoots.

Task 3 - Collaborate and style a shoot for a weekend magazine; due Week 15

You are to Conceptualise, Style, Collaborate and execute a project brief for the cover of a weekend magazine.

Assessment Matrix







Element 1 Promote yourself to potential employers

Element 2
Negotiate work arrangements

Element 3
Manage financial and business aspects of freelance work

Element 4 Undertake strategic planning

Assessment Task 1 - Personal Branding

1.3, 1.4, 1.7


3.16, 3.17, 3.21, 3.22, 3.23, 3.24


Assessment Task 2 - Essential Stylist Database

1.1, 1.2, 1.5, 1.6


3.18, 3.23,

4.25, 4.27, 4.28, 4.29, 4.30

Assessment Task 3 - Collaborate and style a shoot for a weekend magazine


2.8, 2.9, 2.10, 2.11, 2.12, 2.13, 2.14

3.19, 3.20, 3.21, 3.22

3.28, 3.30, 3.31



Other Information

Study and learning Support:

Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development

Please refer to find more information about Study and Learning Support.


Academic Integrity and Plagiarism – 

RMIT University has a strict policy on plagiarism and academic integrity.   The following link provides important information on the following topics that relates to all courses: 
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award   


Credit Transfer and Recognition of Prior Learning: 

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.  Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.   


Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:  

Course Overview: Access Course Overview