Course Title: Style fashion for TV commercials and print media in response to a brief

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: GRAP5364C

Course Title: Style fashion for TV commercials and print media in response to a brief

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Bianca Christoff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5360C (BSBDES502) Establish, negotiate and refine a design brief              

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

STYMED501A Style fashion for TV commercials and print media in response to a brief


1 Interpret creative idea presented in brief

Performance Criteria:

1.1 Brief is analysed and requirement confirmed or clarified with client
1.2 Project details are negotiated and confirmed with relevant people


2. Co-ordinate pre-production

Performance Criteria:

2.1 Fashion and other props are sourced and details of proposed use disclosed to hirers and owners
2.2 Budget and timeline are established and hire fees negotiated 
2.3 Location is sourced and confirmed
2.4 Communication with creative team is established and maintained
2.5 Final creative idea/s are presented for sign off with relevant staff


3 Execute project according to signed off brief

Performance Criteria:

3.1 Applicable WHS legislative and organisational requirements are verified and followed
3.2 Wardrobe and props are monitored for potential dmage
3.3 Garments are fitted for best look and alterations undertaken as required
3.4 Strict communication protocols are followed
3.5 Confidentiality is maintained as required
3.6 Records of budget and supplies are accurately maintained


4 Co-ordinate post production

Performance Criteria:

4.1. Returns to suppliers are negotiated as required
4.2 Final costs and budget are calculated reconciled and recorded
4.3 Final invoice is sent for stylist fees
4.4 Stylist's personal portfolio is updated as required

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.

Teaching Schedule



Intro to course

Intro to assessment tasks Make a TVC

  1. Concept Brief - THE PITCH
  2. Storyboard the concept
  3. Production

Discussion on styling for Film and TV

Intro Brief - Part 1 The Pitch



Start researching the brand

Continue researching demographic of ALDI

Brainstorming techniques continued


Research ideas around the subject matter and context of the add




Development/ discussion learning how to pitch and idea in:

10 words

50 words

100 words

In class participation in groups


Look at overall styling of talent - design costumes for submission


Start looking at set design and props

Finalise concept proposal



Pitch the concept - PowerPoint presentation to the class -


Intro Part 2 - Story board and pre production co-ordination


Finalise props and set

Looking at the budget

Finalising the storyboard

Liaising with crew and securing talent and videographers if required


How to storyboard.  Begin work on storyboarding the TVC


Continue storyboarding the TVC


Finalise wardrobe and art department (props and set) Finalise the budget


Liaising with talent and crew - organisational meetings.


Meeting with the client (me) to update on all things TVC. Meeting times will be allocated


Shoot the project


Shoot the project


Present the final edited TVC




Learning Resources

Prescribed Texts


Other Resources


You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

You will also have access to the RMIT on-line Learning HUB

Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks

Task 1 - Due Week 7
For this task you will create and present a series of “ pitches” for a new campaign for supermarket giant Aldi.
One of your pitch concepts will then be selected to go into production

Task 2 - Due Week 15
For this task you will storyboarded your finalized concepts and produce a final image or still from your shoot

Task 3 - Due Week 15
For this task you will liase with a collaborative team to create a TC commercial from your initial concept.

Assessment Matrix


 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Interpret creative idea presented in briefXXX
Element 2 - Co-ordinate pre-productionXXX
Element 3 - Execute project according to signed off brief  X
Element 4 - Co-ordinate post production XX


Other Information


Study and learning Support:

Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development

Please refer to find more information about Study and Learning Support.

Disability Liaison Unit:

Students with disability or long-term medical condition should contact Disability Liaison Unit to seek advice and support to complete their studies.
Please refer to find more information about services offered by Disability Liaison Unit.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Special consideration:

Please refer;ID=riderwtscifm (unresolved) to find more information about special consideration.


Plagiarism is a form of cheating and it is very serious academic offence that may lead to expulsion from the University.

Please refer: to find more information about plagiarism.

Course Overview: Access Course Overview