Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: MKTG7953C

Course Title: Style merchandise for photography

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Franco Shifilliti
franco.shifilliti@rmit.edu.au

Belle Stewart
belle.stewart@rmit.edu.au

 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 There are no pre-requisites for this course.

Course Description

In this unit you will explore how to use your fashion knowledge to create a promotional image. You will apply styling techniques to visually arrange products. You will also explore the sourcing and arranging of props to tell a visual story.
You will do this with a variety of products for different promotional briefs, presenting your concepts and images to your peers. This feedback will help you analyse your professional skills.
 
This unit is delivered and assessed with COMM5969C (BSBCMM401) Make a presentation and EMPL7087C (BSBWOR404) Develop work priorities          


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER516 Style merchandise for photography

Element:

1. Work effectively as a stylist.

Performance Criteria:

1.1.Perform work with an emphasis on research, planning and forecasting.
1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.
1.3.Develop and maintain a stylist kit 

Element:

2. Collaborate with key creative and production personnel.

Performance Criteria:

2.1.Interpret promotional job brief.
2.2.Communicate effectively with creative and production team members  and accept responsibility for own output.

Element:

3. Carry out steps in stylist planning.

Performance Criteria:

3.1.Document action plan and critical milestones and complete tasks according to timelines.
3.2.Identify and access a suitable worksite environment .

Element:

4. Manage props and merchandise for photographic assignments.

Performance Criteria:

4.1.Source props  and merchandise  and acquire within set timeframes as required for specific assignments.
4.2.Hire props according to industry procedures where required.
4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.

Element:

5. Place merchandise and props for photographs.

Performance Criteria:

5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.
5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding contemporary styling situations and develop solutions for a design problem or brief.
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.


Teaching Schedule

WEEK 1
Introductions
course overview
discussion on assessments
OHS
library visit
photo shoot
• Structure
• Types
Out of class activities
• photo shoot
• look book
WEEK 2
Present Week 1 out of class activities
Unpacking Assessment 1
Key trends & themes of current A/W season
• editorial activity based on one key theme from the current AW season 
Styling activity
Product shoot & stylist kit

Out of class activities - Assessment 1 research
• designer/brand
• concept
scouting for locations
WEEK 3
Discussion and presentation of Assessment 1 research
Moodboard
• what is a moodboard
• where to source information
• how to present ideas
• copyright
Presentation techniques
Out of class activities -
• begin to build stylist kit
• moodboard development
WEEK 4
Present Assessment Task 1 concept idea for feedback
Styling kit activity
Out of class activities –
Assessment Task 1 – shoot image

WEEK 5
Present Assessment Task 1
Assessment Task 2 discussion and unpacking
 – research sourcing shops

Out of class activities
Assessment Task 3 – research styling on fashion websites
WEEK 6
Photo story activity
• telling and sequencing a visual story
Repurposing a photo story

Assessment Task 3 discussion and unpacking

• look book
• concepts
• collaboration

Out of class activities
Assessment Task 3 – gathering your team and idea references (images of hair/make up, models, model poses). Bring these to class next week.
WEEK 7
Styling Icons
Discussion on team and idea references
How to build a concept
• props
• set design/location
• colour palette
• trends
• poses
Out of class activities
Assessment 3 – Finalise concept and mood ideas
WEEK 8
Present concept and mood for Assessment 3 for feedback
Out of class activities
Assessment 3 – prepare for shoot
WEEK 9
Studio time for shoot
Formative feedback on assessment 3
Out of class activities
Assessment 3 – continue to prepare for shoot or work on post-production
WEEK 10
Studio time for shoot
Formative feedback on assessment 3
Out of class activities
Assessment 3 – continue to prepare for shoot or work on post-production
WEEK 11
Studio time for shoot
Formative feedback on assessment 3
Out of class activities
Assessment 3 – continue to prepare for shoot or work on post-production
Assessment Task 2 due – upload image to blackboard
WEEK 12
Studio time for shoot
Formative feedback on assessment 3
Out of class activities
Assessment 3 – continue to prepare for shoot or work on post-production
WEEK 13
Studio time for shoot
Formative feedback on assessment 3
Out of class activities
Assessment 3 – continue to prepare for shoot or work on post-production
WEEK 14
Critical friend activity - presentation of work to-date for Assessment 3 for formative peer feedback
WEEK 15
Presentation of Assessment 3
WEEK 16
Feedback discussions
 


Learning Resources

Prescribed Texts


References


Other Resources

You will have access to a photography studio and equipment. As well as computers to support this activity.


Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to visually arrange products to communicate a story or mood. To successful complete this course students must demonstrate competency in all elements as listed. 

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
All work must be submitted by the due date. Late submission will not be graded higher than a Competency Achieved (CAG)

Assessment will include:
Task 1 - Create a Styled Image
Task 2 -  Source a Prop
Task 3 - Style and Present Merchandise

Feedback will be provided throughout the semester on all assessment tasks. All assessment tasks must be completed before competency can be achieved.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/students/assessment
 


Assessment Tasks

Assessment Task 1 - Create a Styled Image due Week 5
                                   Art direct and style an image for a brand’s website
Assessment Task 2 -  Source a Prop due Week 11
                                    You will be required to source a specific prop and provide detail on process and outcome. 
Assessment Task 3: Style and Present Merchandise (Look Book) due Week 15
                                 Working in a team Art direct, style and shoot images for a look book and present a Look Book prototype consisting of a cover page and 5 complete images.


Assessment Matrix

  Assessment Task 1 Assessment Task 2 Assessment Task 3
Element 1 - Work Effectively as a Stylist  X X X
 Element 2 - Collaborate with key creative and production personnel X  X
 Element 3 - Carry out steps in stylist planning. X  X
 Element 4 - Manage props and merchandise for photographic assignments. X X X
 Element 5 - Place merchandise and props for photographs X  X

 

Other Information

Attendance to all classes is very important because learning activities are progressive. Failure to attend classes will affect your ability to complete set tasks.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive verbal and written feedback by teacher/tutor/lecturer on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic int
The following link provides important information on the following topics that relates to all courses:
http://www.rmit.edu.au/policies/student
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/academicintegrity

Course Overview: Access Course Overview