Course Title: Develop and implement event management plans

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7954C

Course Title: Develop and implement event management plans

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Franco Schifilliti
franco.schifilliti@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events including a fashion runway from concept and planning  to after show activities. You will be required to work as part of a team working collaboratively to achieve set outcomes.
This unit is delivered and assessed with  BUSM7949C (SITXEVT602) Develop event concepts and BUSM7948C (SIRXQUA002A) Lead a team to foster innovation             


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXEVT604 Develop and implement event management plans

Element:

1. Define planning requirements.

Performance Criteria:

1.1 Analyse event information, scope and objectives to determine planning requirements.
1.2 Identify requirements for consultation and involvement of stakeholders in plan development.
1.3 Assess internal and external factors for impact on event plan.
1.4 Determine scope, nature and format of event plans

Element:

2. Develop event plans

Performance Criteria:

2.1 Consult with stakeholders to facilitate input and effective event planning.
2.2 Identify risk, regulatory and sustainability issues and incorporate into plans.
2.3 Take account of interrelationships between different event components and their planning impact.
2.4 Integrate financial, human and physical resource specifications.
2.5 Develop systems and procedures to support the planned event.
2.6 Develop an internal and external communications strategy.
2.7 Negotiate and agree event plans with stakeholders.
2.8 Agree evaluation criteria for event success.
2.9 Finalise event plans clearly identifying priorities, timelines, and responsibilities.

Element:

3. Monitor event plans

Performance Criteria:

3.1 Implement and monitor activities according to agreed timelines.
3.2 Provide support and assistance to colleagues involved in implementing the plan.
3.3 Monitor implementation of integrated plans for multiple event components to ensure cohesive planning.
3.4 Assess and respond to the need for adjustments to plans, systems and procedures.
3.5 Provide progress and other reports according to event requirements.

Element:

4. Evaluate event and event plans

Performance Criteria:

4.1 Obtain feedback from stakeholders according to predetermined evaluation criteria.
4.2 Evaluate event for operational service efficiency, quality and achievement of objectives.
4.3 Review and assess the effectiveness of event plans in delivering outcomes and identify deficiencies.
4.4 Use information to enhance future event planning.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities may include tutorials, workshops and simulated projects. Activities are structured for you to experience what it's like to work as a stylist on fashion shows and events. This experience will come from simulated and real life events where you will work as part of a team to assist and oversee projects. You will be required participate in problem solving activities, post event analysis and discussions.


Teaching Schedule

 

 Week Content Activity
 1 What is involved in working as a team?

• Communication
• Collaboration
• Trust
• Reliability
• Initiatives-share with team
• Collective to discuss ideas
• Feed back
Overview of What’s Involved in organising an event
• Who is the client?
• What is the brief?
• What outcome is desired?
• What steps are taken ?
Plan to be drawn up to achieve the goal

Brief in Assignment 1

 

Ice breaker – NIDA Trust exercise:
• Small groups
• Each participant takes a turn of learning to trust
Ice breaker- communication exercise:
Back to back drawing- work out shapes

Each student to research an event and answer:
• Who was the client?
• What was the brief?
• What outcome was desired?
• What steps were taken?
• Evaluate if successful or not

 How a fashion show is put together- the steps required
The importance of a stylist/producer
The necessity of a stylists kit
Q&A with Event Management Director
 Co-ordinate & style for a show a selection of clothes & accessories brought into class- work in 3 teams- evaluation
Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why
Present to class the following week
 Unpack last week’s out of class activity
Overview of RMIT Open Day fashion show on 14 August plus extra activities & displays planned for the day
Draw up timelines for show
The various responsibilities/tasks involved in putting on the fashion show
Introduce Assessment task 2
 Brainstorming of ideas for Open Day- displays
-extra activities
-music suggestions
Discuss assessment task 2 criteria
4 Taking a holistic approach to the event, chart all the responsibilities involved for the Open Day fashion show plus activities & displays
Allocate students to tasks
Overview of dealing with key people in an event
Putting together a hair & makeup brief for the show
 Using your knowledge of fashion trends from your other class put together the top 4 trends you would use in a fashion show you were styling; search for visual references including how to style each trend- present to class
Out of class activity:
Compile a brief for the hair & make up style for the Open Day fashion show- show references
 Unpack last weeks out of class activity
Working on elements of the Open Day Fashion Show
Assessment Task 1 due
 Hands on follow up of responsibilities
 Drawing together all the elements of the Open Day Fashion Show in this Sunday 13th August Hands on follow up of responsibilities
 Post show analysis
Assessment Task 2 due
 Discussion in class on what worked & what did not work
How each student felt about their allocated role & what they learnt
 First discussion on student show - students will plan & execute in Week 13
Location of the show
The various steps required
Draw up timelines for the show
Introduce Assessment Task 3
Out of class activity:
Start researching Images of top to toe looks using hats& bags suitable for the races
Discuss and unpack Assessment 3
9Unpack out of class activity from week 8
Event planning:
Your event objectives should be SMART
Your event should be FAMOUS
Explanation what each letter stands for
Collating ideas for the Students’ show to be presented in week 13
Aim to foster innovation
-where clothes will come from
-who will supply shoes
-who will supply hats
- where will models come from
-a choreographer

Work out ways to use social media to publicise the show

Plans for a fashion shoot of one of the outfits to be used in publicity

10Consolidation of all aspects of the students’ show so planning can begin in detailCommence mood boards for the show:
Styling references
Hair & make up references
11 Working on students’ showCommence mood boards for the show:
Styling references
Hair & make up references
12Students’ show this weekFashion shoot executed
13Post show analysisHands on follow up of responsibilities
Follow up posting images on social media
14Q&A with a leading event specialist
Assessment Task 3 due
Questions from students
15Recap on principles of event managementFeedback & questions from students
16FEEDBACK SESSIONSOne on one discussion progress

 


Learning Resources

Prescribed Texts


References


Other Resources

You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

http://rmit.libguides.com/fashionstyling

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD      Competent with High Distinction
CDI        Competent with Distinction
CC         Competent with Credit
CAG      Competency Achieved - Graded
NYC      Not Yet Competent
DNS      Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 


Assessment Tasks

 

Assessment Task 1 - due Week 5
Production Schedule

Develop a productions schedule for a major event which includes a fashion component. You will explore the steps involved leading up to the event and who is responsible for each task.

Assessment Task 2 - due Week 7
Event Management & Analysis
Demonstrate the ability to successfully manage a fashion based event, building rapport with teams/suppliers andanalyse the event outcome & give recommendations for a similar future event.

Assessment Task 3 - due Week 14
Event Concepts & Plans
Explore the creative process in putting together a successful fashion event that promotes the Diploma of Fashion Styling. Build understanding  and participation in the creative process and ideas for an event. Prepare and utilise a production schedule. Demonstrate an ability to work in a team to achieve the desired outcome.


Assessment Matrix

 

 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Define planning requirementsXX
Element 2 - Develop event plansXX
Element 3 - Monitor event plansXXX
Element 4 - Evaluate event and event plans X X

 

Other Information

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview