Course Title: Analyse consumer behaviour for specific international markets

Part A: Course Overview

Program: C5340 Diploma of International Business

Course Title: Analyse consumer behaviour for specific international markets

Portfolio: BUS Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7891C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term2 2016,
Term1 2017

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to examine consumer behaviour for unique international markets.

It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.

In this role, individuals confirm the target market, assess current level of consumer interest and develop and document recommended marketing strategies.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG517 Analyse consumer behaviour for specific international markets

Elements:

1. Confirm target market

2. Assess current level of consumer interest

3. Recommend marketing strategies


Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to examine consumer behaviour for unique international markets.


Overview of Assessment

This course is co-delivered and co-assessed with MKTG7890C Profile International Markets

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • document process used to:
    - confirm target market
    - confirm current level of consumer interest
    - recommend marketing strategies
    - consider cultural aspects relevant to profiled market.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • discuss cultural aspects relevant to international markets profiled
  • summarise market analysis techniques
  • describe organisational requirements for presentation of completed profile
  • outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
  • identify sources of external and internal information on international markets.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.