Course Title: Create mass print media advertisements

Part A: Course Overview

Program: C5344 Diploma of Advertising

Course Title: Create mass print media advertisements

Portfolio: BUS Portfolio Office

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7929C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term2 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV509 Create mass print media advertisements

Elements:

1 Interpret creative brief

2 Create mass print media advertisement


Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You will be required to provide evidence of the ability to:

  • create THREE print advertisements incorporating design principles and clearly communicating concept, for:
    - a newspaper
    - a magazine
    - an outdoor forum
  • confirm accuracy of creative brief
  • incorporate time, schedule and budget requirements
  • ensure legal and ethical constraints are followed.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • outline key features of industry, services, products and organisation
  • explain principles and purposes of advertising
  • outline principles of consumer behaviour and describe influences on buyer behaviour
  • identify principles and elements of design used in print advertisements
  • outline range of available advertising approaches for different markets
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • identify ethical principles relevant to advertising industry
  • identify requirements for advertising timelines, budget, central idea and resources as specified in the advertising brief.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.