Course Title: Develop workplace communication strategies

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: GEDU6080C

Course Title: Develop workplace communication strategies

School: 365T Global, Urban and Social Studies

Campus: City Campus

Program: C5345 - Diploma of Community Services (Case Management)

Course Contact: Bronwyn Tanti

Course Contact Phone: 9925 9079

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course describes the skills and knowledge required to develop communication protocols for a team or business unit.

This course applies to workers responsible for overseeing the communication of organisation-specific information to a range of internal and external stakeholders.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CHCCOM003 Develop workplace communication strategies


1. Develop communication strategies

Performance Criteria:

1.1 Identify internal and external information needs

1.2 Identify competing or conflicting interests

1.3 Develop a range of communication strategies to meet organisation needs and goals

1.4 Develop a communication plan


2. Establish communication protocols

Performance Criteria:

2.1 Identify processes for adapting communication strategies to suit a range of contexts

2.2 Develop processes and protocols in line with communication strategies

2.3 Prepare information and resources to support the implementation of communication protocols


3. Promote the use of communication strategies

Performance Criteria:

3.1 Present information to staff regarding communication strategies, protocols and organisation standards

3.2 Model effective oral and written communication and provide mentoring and/or coaching to staff

3.3 Maintain work-related networks and relationships to meet organisation objectives


4. Review communication practices

Performance Criteria:

4.1 Obtain feedback from others to assess communication outcomes

4.2 Record lessons learnt and identify opportunities for continuous improvement

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Details of Learning Activities

This course involves classes where information is shared through talks and group discussions, and workshops where exercises are conducted to apply learning. Time is spent during classes and workshops for students to work on group and individual assessment tasks.

Teaching Schedule

Topic 1

Understanding organisational communication

·         Organisational communication channels

·         The needs for a strategy for formal communications with stakeholders 

·         The process of developing a strategy and different types of strategies to

          meet different needs

Topic 2

Developing communication strategies

·         Conducting PESTEL, competitor and SWOT analyses to determine internal

          and external information needs

·         Preparing and presenting a strategy that meets needs and is aligned with

          organisational goals

Topic 3

Developing communication plans

·         Defining purpose and developing SMART objectives

·         Preparing key messages for different strategies, including crisis management

·         Determining and allocating resources, including budget development

Topic 4

Establishing communication protocols

·         Adapting communication strategies to different contexts

·         Developing communication processes and protocols for strategies

·         Preparing and/or making available to staff information and resources to

          support protocols

Topic 5

Using social media

·         Determining the value of using social media for different communication


·         Making sure usage is according to policy and procedures, and protecting

          client privacy and confidentiality

·         Creating social media accounts

Topic 6

Promoting the use of communication strategies

·         Presenting to staff communications strategies and protocols

·         Modelling effective communication skills

·         Maintaining internal and external networks and relationships

Topic 7

Presentation workshop

·         Delivering presentations workshop

·         Students present assessed communication strategy and associated protocols

Topic 8

Reviewing communication practices

·         Obtaining and analysing feedback from others

·         Identifying lessons learned and opportunities for improvement

·         Preparing and presenting the review report

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment task 1: Group assessment

Assessment task 2: Group assessment

Assessment task 3: Online quiz

Assessment Tasks

Assessment task 1: Develop and present a communication strategy and associated protocols.

Assessment task 2: Implement a communication strategy using social media.

Assessment task 3: Complete an online, self-paced quiz on the key issues and concepts relating to the development of communication strategies within the community services sector.

Assessment Matrix

Students will be given an assessment marking guide for reference at the time that the assessment tasks are distributed.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Course Overview: Access Course Overview