Course Title: Manage media assets

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: VART6383C

Course Title: Manage media assets

School: 345T Media and Communication

Campus: City Campus

Program: C5349 - Diploma of Live Production and Technical Services

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

rowan.humphrey@rmit.edu.au

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will develop the skills and knowledge required to implement systems and processes to manage media assets (vision, sound and project files) for screen productions and projects in the live production, events, audiovisual and television industries.

The course applies to individuals working in large enterprises on projects or productions that require a wide range of media assets. They work directly with the creators of audio, video and graphic assets to ensure the asset management system accommodates their needs. They set up conventions for file naming, sourcing, sorting and storing formal documents and media assets. Though reporting to a producer or manager, they work with a fair degree of autonomy.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPOS402 Manage media assets

Element:

1. Establish procedures for managing content and outputs

Performance Criteria:

1.1 Confirm media asset management requirements with relevant personnel

1.2 Set up file naming system for projects based on standard conventions and protocols

1.3 Source and review storage repository and back-up systems appropriate for projects

1.4 Set up processes to record information required for tracking formal documents and media assets

1.5 Establish conventions for recording progress and locations of media assets

1.6 Develop strategies for tracking and recording media assets

1.7 Brief team members on the media asset management system, including the process for advising personnel of problems encountered as the system is implemented

Element:

2. Record documentation and media assets

Performance Criteria:

2.1 Document sources of media assets according to enterprise procedures

2.2 Document progress and details of a range of project outputs

2.3 Maintain records of technical information on work in progress

2.4 Maintain copyright and permissions information

2.5 Track media assets and record information according to established system

2.6 Maintain version control and identify status of interim products, prototypes and other media assets

2.7 Respond to and resolve problems encountered as the system is implemented, seeking specialist assistance as required

Element:

3. Finalise projects

Performance Criteria:

3.1 Confirm procedures and schedule for signing-off projects with relevant personnel

3.2 Determine requirements for archiving

3.3 File and index formal documents and scripts according to agreed project or enterprise procedures and timelines

3.4 Archive media assets in established repository system in line with industry practice

3.5 Check relevant personnel have ongoing access to formal documents and media assets developed for projects

3.6 Review effectiveness of the media asset management system and note areas for future improvement


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Through the application of these skills and this knowledge, you will be able to:

  • Set up naming conventions
  • Maintain data within the system
  • Manage media assets into an archive with associated metadata and retrieval protocols


Details of Learning Activities

In class activities will include a range of teacher directed group activities, projects, class exercises, review discussions/lectures and independent project based work.

 

Out-of-class activities include completion of individual design and pre-production work, preparation for class presentations and location excursions/production work. Online research and occasional outside of class time group discussions will be required to maintain project work.


Teaching Schedule

Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 VE WeekSemester 1 Schedule: Planned Activities (Subject to change)   Shoot and Media courses focus on Electronic News Gathering (ENG) in semester 1.
 1Media ENG Establish procedures for managing content and outputs. Use a non-linear edit system. SD/HD formats and aspect ratios. SD/HDTV.xls 
 Media Set up file naming system for projects based on standard conventions and protocols, with Flow/Premier tutorial exercise ‘The Visitor’ Preparing Desktop for editing, Preferences in Finder, commencing editing process with imported files from Server, Assembling Vision and sound elements on a timeline in Premiere and finalising edits by saving project file. 
 Media Premiere tutorial exercise. Focuses on assembling vision and sound and editing conventions such as three point and matched action. Finalising edits through export to Server or other destination.
 Assessment - Media1of2

ENG ‘News’ exercise field rotations Channel 1 News News Rounds 

- Manage Media assets for a live news broadcast simulation from MeX (Media exchange)-ingesting material from camera crews to distributing media to the server and editors and finalising program through to archive of final program.

This exercise is run in conjunction with Shoot 1of3 - Operating as a ‘News’ style crew to record short interviews.

  • Operating as a crew to produce a television [News] segment
Operating a typical non-linear editing program to produce short news/documentary programs.
 

ENG ‘News’ exercise field rotations Channel 2 News 

 

ENG ‘News’ exercise field rotations Channel 3 News

 

ENG ‘News’ exercise field rotations Channel 4 News

 Review news rounds to unpack the pro's and con's of naming conventions used and devise a strategy for the second project which is to manage the media assets for a longer form interview within a larger production community. In the second scenario each member of the class acts as an independent producer to create an interview. All projects must be managed across the server and ultimately to archive.
 Media log and load Offline EDIT - establish/ follow file structure and naming conventions. Review ES setup for Premier Pro.
 10 Media log and load Offline EDIT
11 Media Offline all footage for the ‘Interview’
12 Media Editing adding Metadata in ‘Flow Logger’
13 Media Editing and review of metadata.
14 Media Editing – finalising media in Flow and Editshare – export prep.
15 Assessment - Media2of2

Media ENG Final Edits/ copying to Editshare/ Reviews

Submission of:

Edited video project in the form of a fully self contained MPEG4 movie, Refer also to “Assessment Brief for Students”
16 Media Review Final of media files process and edits for feedback.


Learning Resources

Prescribed Texts


References


Other Resources

You are advised to look at myRMIT for ongoing updated information.

 

It is recommended that you bring materials to classes to make notes, for example;

a pen and notepaper or a laptop computer. You will need to have either a USB thumb drive or a USB/Thunderbolt Harddrive (or both) to store and manage your media. Your teacher will advise you what to get when classes commence.

 

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. Lynda.com is available via your Library login.

The Library provides guides and subject specialist help via your Liaison Librarians.


Overview of Assessment

Assessment for this course will involve demonstration of practical tasks and testing of your knowledge.


Assessment Tasks

[Ungraded Course]

 

To demonstrate competency in this course you will need to complete the following assessment tasks to a satisfactory standard. You will receive feedback on all assessments and once you have demonstrated competency you will also receive a result after your final assessment task.

 

Ungraded assessment tasks

  • Media1of2 – Post production crew for ‘Newsrounds’. Due weeks 4-8
  • Media2of2 – Manage Interview project media. Due week 15

 

You should refer to the assessment brief which is available on myRMIT for full assessment criteria.

Results that apply to Ungraded courses that are delivered and assessed in accordance with competency-based assessment are:

CA     Competency Achieved

NYC  Not Yet Competent

DNS  Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://mams.rmit.edu.au/s1llva641yxuz.pdf

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/policies/assessment-policy

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit

 

Course Overview: Access Course Overview