Course Title: Research and apply photo imaging trends

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: VART6395C

Course Title: Research and apply photo imaging trends

School: 340T Art

Campus: City Campus

Program: C5351 - Diploma of Photography and Photo Imaging

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4472

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Jessie DiBlasi

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will gain, skills and knowledge required to investigate photo imaging trends and emerging technologies and assess their creative and commercial applications. Using the knowledge of emerging trends, you will evaluate, plan and implement changes to your workflow, products and technology.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPHI502 Research and apply photo imaging trends


1. Investigate trends and emerging technologies in photo imaging industry

Performance Criteria:

1.1 Identify trends and emerging technologies that impact on photo imaging using credible and current sources of information

1.2 Evaluate implications of trends and emerging technologies on photo imaging

1.3 Document details of sources of information, and trends and technologies identified


2. Assess creative and commercial opportunities in industry trends

Performance Criteria:

2.1 Use critical thinking techniques to identify creative and commercial opportunities that arise from research

2.2 Clarify business objectives associated with the identified opportunities

2.3 Identify entrepreneurial attitudes and strategies required to develop identified opportunities

2.4 Assess feasibility, commercial viability and risks of pursuing the identified opportunities

2.5 Develop a plan to realise the identified opportunities


3. Review business and creative impact of opportunities

Performance Criteria:

3.1 Implement plan for identified creative and commercial opportunities

3.2 Review outcomes against business objectives

3.3 Develop systems and strategies to identify and respond to future creative and commercial opportunities

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. The critical aspects of assessment will give you a good guide to the learning outcomes.

Details of Learning Activities

Learning activities will consist of:

  • lectures + tutorials
  • class exercises
  • group discussions
  • online research
  • work shopping of students’ own projects
  • guest lecture/presentation
  • peer learning
  • class presentations
  • research
  • blog/wiki or other online discussion & participation
  • visits to galleries + events
  • independent project based work
  • ‘workshopping’ of student projects including peer/lecturer feedback

Out of class activities include, but are not limited to:

  • online research
  • independent project based work
  • visits to galleries + events

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.




Class content

Assessment Due

Week 1


In class:  Introduction to the course, including course overview and explanation of course structure + assessment.


What is your creative/commercial direction?

What is good research?

Research Development Wiki’s


Assessment 01 – Briefing



Week 2


Lecture: Developing creative ideas + the contemporary photographic practice.

In class – Continue research Wiki on selected photographers


Week 3


Lecture: Pitching Ideas + the elevator pitch

In class – Continue research Wiki on selected photographers


Assessment 02 – Briefing



Week 4


In class – Wiki/research peer review + in-class assessment

Assessment 01 Due: Research Development Wiki

Week 5


In class – Wiki/research peer review + in-class assessment

              – Elevator pitch development/idea consolidation



Week 6




Elevator pitch development/idea consolidation



Week 7


In Class: Assessment 2 DUE – Panel Presentations of elevator pitch + SWOT analysis

Assessment 02 Due: Elevator Pitch + SWOT Analysis

Week 8

In Class: Assessment 2 DUE – Panel Presentations + SWOT analysis

Assessment 2 Due: Elevator Pitch + SWOT Analysis








Week 9


Lecture:  Developing a Final Folio (Graduates will present a selection of final folios of work, presentation briefs + the process of development).



Week 10


Lecture:  Wedding portrait photographic practice

In Class: Appointments


Week 11


Lecture: Commercial photographic practice

In Class: Appointments



Week 12


Lecture: TBC

In Class: Appointments



Week 13


Lecture: TBC

In Class: Appointments



Week 14

In Class: Presentations of final developed briefs + images

Assessment 03 Due: Final Folio Brief + Images

Week 15

In Class: Presentations of final developed briefs + images

Assessment 03 Due: Final Folio Brief + Images

Learning Resources

Prescribed Texts



Photography Speaks: 150 Photographers on their art, Aperture, USA

Conversations with Photographers, La Fabrica, Italy

Other Resources

You are advised to look at the course Blackboard site for ongoing updated information. 

500gb hard drive, RMIT Library


Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, research, oral presentations and through the development, planning and sharing ideas/findings with a panel of industry experts and your peers. Full assessment briefs will be provided and can be found on myRMIT.

Assessment Tasks

Assessment tasks in this course are Graded and Ungraded.

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. Once you have demonstrated competency, your final assessment task will be graded. For further information on the assessment and grading criteria, please refer to the course Canvas site.

Assessment items for this unit are:

Assessment 01: Research Development Wiki
Ungraded Assessment

Wiki Posts Due – Week 4 (9am)

Peer review – In class Weeks 4 & 5

Select TWO photographers in the genre or style that most interests you and aligns with your work/creative direction. You will develop your wiki posts according to the criteria provided and respond to key questions relating to current practices and emerging trends/technologies in contemporary photography.

This research has the objective of strengthening your critical analysis and visual language skills and assisting in identifying your own main creative and/or commercial interest.

Your research will be uploaded as part of the Wiki and presented/discussed in small peer groups.

Assessment 02: Elevator Pitch + SWOT Analysis
Graded Assessment

Elevator Pitch + SWOT Analysis Due – Week 7
Panel Presentations – Weeks 7 & 8

Following on from the research you completed for Assignment 01, develop TWO potential commercial/creative briefs. Complete a SWOT Analysis for each idea. Further develop these two ideas according to the criteria provided and refine each idea until it can be succinctly described as an Elevator Pitch.

These brief ideas will be presented as an elevator pitch to a panel of professional creatives + ONE of your briefs will be selected (approved) for you to continue testing/execute.

Assessment 03 Due: Final Folio Brief + Images  Due – Week 14-16

Graded Assessment

Present your final folio brief + 2 x images (minimum) to the class


Grades used in this unit are as follows:


Competent with High Distinction


Competent with Distinction


Competent with Credit


Competency Achieved - Graded


Not Yet Competent


Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. The assessment matrix for this course is available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


Cover Sheet for Submissions

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.;ID=x3ddsmsrwa1hz



Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Assessment Feedback 

You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbg739rl1


Student Progress

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.


Adjustments to Assessment

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.


Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.;ID=az8fl470ucg41

Course Overview: Access Course Overview