Course Title: Produce graphic designs for 2-D and 3-D applications
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: GRAP6344C
Course Title: Produce graphic designs for 2-D and 3-D applications
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ann Langusch
Maria Montes
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of manual skills and relevant software programs as well as your creative ability to generate ideas to meet different needs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD502 Produce graphic designs for 2-D and 3-D applications |
Element: |
1 Interpret briefs for 2-D and 3-D work |
Performance Criteria: |
1.1 Confirm the objectives of the work based on the design brief 1.2 Evaluate design brief specifications 1.3 Source and evaluate other information and considerations pertinent to design brief |
Element: |
2 Collaborate and liaise with others |
Performance Criteria: |
2.1 Identify relevant people who contribute to the design process 2.2 Collaborate with others to inform and enhance the design process 2.3 Invite critical analysis of own work by others and act on feedback |
Element: |
3 Develop and present ideas for 2-D and 3-D work |
Performance Criteria: |
3.1 Explore a range of sources to inform ideas for work, and consider associated intellectual property implications 3.2 Evaluate ideas and options for meeting the brief using critical and creative thinking techniques 3.3 Experiment with techniques, equipment and media to develop ideas 3.4 Consider new and different approaches to format, type and visuals 3.5 Evaluate and review ideas for technical viability and suitability for communicating key messages 3.6 Produce and present visual representations of the design proposal 3.7 Produce clearly written explanatory information to support visual representation |
Element: |
4 Plan and organise the production of work |
Performance Criteria: |
4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs 4.2 Determine and organise the financial, physical and other resources required to complete the project 4.3 Develop a realistic timeframe for the production of work 4.4 Assess and respond to possible project constraints and risks 4.5 Monitor the project workflow 4.6 Develop production specifications supported by comprehensive visual and written documentation of the design processes |
Element: |
5 Realise 2-D and 3-D designs |
Performance Criteria: |
5.1 Extend skills with selected processes, materials and technologies to fulfil the objectives of the brief 5.2 Consider the elements and principles of design and manipulate format, type and visual elements to achieve desired effects 5.3 Engage in ongoing evaluation and refinement of creative and technical aspects 5.4 Apply safe work practices during the production process |
Element: |
6 Finalise artwork |
Performance Criteria: |
6.1 Prepare artwork to technical production specifications 6.2 Create documentation to support the final artwork 6.3 Conduct final checks and proofing processes 6.4 Make necessary adjustments and confirm final artwork and documentation with others as required |
Element: |
7 Evaluate own work |
Performance Criteria: |
7.1 Review work in progress and final work against requirements of the brief 7.2 Identify and respond to opportunities for refinement and re-thinking 7.3 Evaluate efficiency and effectiveness of the work process 7.4 Reflect on completed work to recognise own professional practice and skill development needs |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
Reference mode of delivery for this course: face-to-face
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• peer teaching and class presentations
• group discussion
• independent project based work
• teacher directed group activities/projects
• studio practice in computer lab and classroom
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
| 1 | O week. Short introduction to the course. |
|
| 2 |
Course overview. Helvetica movie. P1 Ex1 Answer questions |
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| 3 |
Early history. Devt of alphabet. History of lettering to Roman era. P1Ex 2 Calligraphy. Alphabet of Roman caps (skeletal/monoline) referencing proportions. Intro to broad nib. Draft Roman caps with broad nib. |
Helvetica questionnaire |
| 4 | Scripts of the middle ages. Uncial and Foundational scripts, P1 Ex 3 & 4 |
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| 5 | Gutenberg and the origins of type. |
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| 6 |
History – Italics. Type Classification & history P1 Ex 6 Italic lettering |
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| 7 |
High contrast scripts and type. P1 Ex 8 Copperplate script and Modern Serif lettering exercise with flexible nib. Also brush pen lettering. |
|
| 8 |
P1 Ex 10 Modern Gothic lettering |
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| 9 |
Prepare folio of exercises for submission. Introduction to Project 1 Custom Lettering. |
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| 10 |
P1 Knowledge Test - Topics include type and lettering terminology and history. Assignment 2 Custom lettering. Trial text layouts. |
Assignment 1 Bound folio of lettering exercises + PDF |
Mid semester break | ||
| 11 |
Assignment 2 Custom lettering Introduction to Assignment 3 |
Custom lettering Class presentation |
| 12 | Assignment 3. Four preliminary exercises, followed by perspective mapping of vector graphics. |
|
| 13 | Assignment 2. In class presentation of work-in-progress for feedback. Assignment 3 and submission of the preliminary 3D tasks due to Canvas as .ai files. |
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| 14 | Submit Assignment 2 (Custom Lettering) in template provided (output as PDF) and to teacher as bound hard copy. |
Assignment 2 |
| 15 | Rework Assignment 2 Custom Lettering for grading |
|
| 16 |
Online resubmission of Assignment 2 as scan, and to teacher as hard copy for grading.
|
Assignment 2 resubmission for grading |
Learning Resources
Prescribed Texts
There are no compulsory prescribed text in this course – This course has recommended books listed under ‘References’ |
References
Bosler, D., 2012, Mastering Type, HOW Books |
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Coles, S., 2012, The Geometry of Type, Thames & Hudson |
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Kane, J., 2011, A Type Primer, Laurence King |
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Highsmith, C., 2012, Inside Paragraphs, Font Bureau |
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Tselentis, J., 2012, Typography, Referenced, Rockport Publishers |
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Craig, J., 2012, Designing With Type (5th Edition), Random House |
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Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press |
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Spiekermann, E., 2014, Stop Stealing Sheep & find out how type works, (3rd edition) Adobe Press |
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Cheng, K., 2005, Designing Type, Laurence King |
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Waters, Sheila, 2014, Foundations of Calligraphy, John Neal, Bookseller |
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The Art of Calligraphy & Lettering, 2011, Walter Foster Publishing |
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Schulte, E. & Reaves, M. 1994, Brush Lettering, Design Books |
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Godfrey-Nicholls G, Mastering Calligraphy, Chronicle books 2013 |
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Grebenstein M, 2012, Calligraphy Bible, Watson-Guptill |
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Heller, S, Fili, L., 2011. Scripts. Elegant Lettering from Design's Golden Age, Thames & Hudson |
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Loxley, Simon. Type. The Secret History of Letters |
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Middendorp, J. 2012. Hand to Type. Gestalten |
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Brownie, B. Type Object |
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FL@33, Vollauschek, T. Jacquillat, A. 2011, The 3D Type Book, Laurence King Publishing |
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Middendorp, J., Klanten, R., Hellige, H., 2010. Playful Type 2, Gestalten |
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Irvine, California, 2011. The Art of Calligraphy & Lettering. Walter Foster Publishing, Inc. |
Other Resources
There is a requirement in this unit that students will purchase equipment for lettering exercises. Details are found in the Kit List which is emailed to students on enrolment.
You are advised to look at Canvas for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies.
http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing
http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian
http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or activities using best industry practices.
The assessment tasks include:
Exercises
knowledge test
Design projects incorporating manual and digital processes.
The assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Feedback throughout the course may be written, verbal or a combination of both.
Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.
There are 3 pieces of assessment.
There is a set of exercises which will receive verbal feedback in class prior to submission as a folio of tasks.
You are required to demonstrate all learning outcomes to a satisfactory standard.
Assessment
Assignment 1: Set of 10 exercises, knowledge quiz (Type and lettering terminology and history)
Assignment 2: Custom hand lettering
Assignment 3: Perspective mapping
At the completion of the course, grading will be offered in addition to, and after competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every assessment task. This statement acknowledges that you are aware of the plagiarism implications. If non-digital submission are also submitted in some form to Canvas they do not require a hard copy submission form. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration. Reasonable adjustment is available and may be applied through the Special Consideration process.
Reasonable adjustment is available and may be applied for through the Special Consideration process.
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview