Course Title: Develop graphic design practice to meet industry needs
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: GRAP6347C
Course Title: Develop graphic design practice to meet industry needs
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ruth Wellington
+61 3 9925 9417
ruth.wellington@rmit.edu.au
515.03.09
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop an understanding of graphic design industry practice whilst addressing both current and emerging industry trends, technologies and regulations.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD506 Develop graphic design practice to meet industry needs |
Element: |
1 Develop an industry focus for design practice |
Performance Criteria: |
1.1 Establish the current and potential range of professional opportunities for graphic design practice |
Element: |
2 Address key legal and safety requirements for graphic design practice |
Performance Criteria: |
2.1 Evaluate key legal considerations for graphic design practice |
Element: |
3 Research and evaluate graphic design trends |
Performance Criteria: |
3.1 Source information on local and global graphic design trends using formal and informal research strategies |
Element: |
4 Develop skills to meet trends |
Performance Criteria: |
4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers |
Element: |
5 Develop own response to changing trends and technologies |
Performance Criteria: |
5.1 Assess the implications and consequences of graphic design trends on own work |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete tasks and projects. You will also be required to undertake independent study.
In class activities will include:
• teacher directed activities/projects
• peer review and class presentations
• group discussion
• online research
• ‘workshopping’ of student projects
Out of class activities will include:
• independent project work
• independent web research
• independent retail product research
Teaching Schedule
| Week | Learning program | Learning Elements |
| 1 | Orientation and introduction to course Project 1DI - Brand analysis |
1, 2, 3, 4, 5 |
| 2 | "Rip it - A remixer's manifesto" DVD + Project 1DI - Research/Brand allocation | |
| 3 | Task 1 - Copyright & IP protection | |
| 4 | Project 1DI - Research and information gathering | |
| 5 | NO CLASS - Curriculum Day |
|
| 6 | Project 1DI - Draft and formatting | |
| 7 | Project 1DI - Final feedback and production | |
| 8 | Project 1DI - Due in and presentation | |
| 9 |
Task 2 - Food packaging regulations + Project 2DI - Introduction/Briefing |
|
| 10 | Project 2DI - Research/investigation/contact | |
| 11 | Task 3 - Start-ups, software and social media | 1, 2, 3, 4, 5 |
| Mid semester break - Sept 16 - Oct 1 (inclusive) | ||
| 12 | Project 2DI - Finalise content/draft/formatting | |
| 13 | Task 4 - Sustainable packaging re-design |
|
| 14 | Project 2DI - Final feedback and formatting | |
| 15 | Project 2DI - Due in and presentation | |
| 16 | Final submissions, feedback & review |
Learning Resources
Prescribed Texts
There are no prescribed texts |
References
https://www.ipaustralia.gov.au/ |
|
http://www.agda.com.au/ |
|
http://www.design.org.au/ |
Other Resources
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises and written reports. The assessment tasks are: Reports
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
This course has 2 Projects. You are required to demonstrate all learning outcomes to a satisfactory standard.
Feedback throughout the course may be written, verbal or a combination of both. The tasks are relevant to aspects of the project briefs and the design industry in general.
Overview of Assessment
The assessment will be as follows:
4 x in-class tasks relevant to industry/projects
2 x research reports/projects
Presentation of these research reports/projects will be required in classtime.
Work to be assessed -
Four in-class written tasks and/or design activities.
Task 1 - IP protections - Trademarks, designs and Copyright – Q&A task, due end of class
Task 2 - Food packaging regulations - Q&A task, due end of class
Task 3 - Start-ups, software & social media - Research/blog task, due end of class
Task 4 - Sustainable packaging re-design - Design task, due end of class
Two research projects that will involve written, visual and verbal presentation components.
Project 1 - Collaborative report on branding/marketing strategies. An investigation of branding and marketing strategies employed by designers in industry. (Due in Week 8)
Project 2 - Investigate contemporary designers and their practices. Research their design practices and discuss them in relation to your own design focus. (Due in Week 15)
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview